Twitter For Business SuccessJonnie JensenInternet Marketing Advisor Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.http://tmandi.co.uk/blogTwitter.com/jonniejensenLinkedIn.com/in/jonniejensen

Introduce yourself to the WorldLog into your Twitter accountGo to twitter.com/jonniejensen and follow meTwitter message is 140 charactersCreate an introduction of yourself using only 120!!!Today’s event hashtag#IOD@JonnieJensenInternet marketing advisor. I help businesses use social media. I create strategies for success. Im a Dad & love running

In case you hadn’t noticed the internet has changed.....

Old InternetImage thanks: http://seomraranga.wordpress.com

The Internet TODAYImage thanks: PA @ www.telegraph.co.uk

What is social media?“The Ants have megaphones!”- Malcolm Gladwell “The Longtail”It’s people talking to each otherIt’s being social on the internetSharingReferringRaving BitchingFunImage thanks: http://www.chronicle.pitt.edu

Using social media for business...loves social media

Why is social media good for business?Improve your search resultsBuild your online profile and reputationTargeted visitor traffic to your company websiteThe ability to interact with customers and potential customersNetworking increases your reachDirectly through your contactsIndirectly through your contacts contactsIncreased sales through increased brand awareness

140 character messaging toolMass communicationOne to one communicationReal time search engineWhat is Twitter?

1First Tweet Sent12:50 PM (PST)March 21, 2006Twi’History18,000,000Estimated users by 201011:59 PM (PST) Dec 31, 2009

King & Queen of Social MediaCONTENTCONVERSATION

30 social media statisticsClick to view video

Why Twitter?Build a targeted audienceRaise your profileRefer businessDrive traffic to your websiteSell productPromote eventsCustomer servicesDeal with complaintsHire peopleCompetitions....next3,000,000 message sent on Twitter every day4 million UK Twitter users23,579,044 unique visitors to Twitter.com in Aug 200918 million users by end of 2009

Who Tweets?Starbucks Coffee (Starbucks) 296,045Best Buy (BestBuy) 8,944Dell Outlet (DellOutlet) 1,208,168Zappos.com CEO -Tony (zappos) 1,331,274Oprah Winfrey (Oprah) 2,220,746Chris Brogan (chrisbrogan) 99,197Lance Armstrong (lancearmstrong) 1,995,845Guardian Tech (guardiantech) 1,245,391Hammer (MCHammer) 1,469,410lilyroseallen (lilyroseallen) 1,481,838Whole Foods Market (WholeFoods) 1,390,635Threadless (threadless) 1,187,416James McBrearty (taxhelpukcom) 8,155 Cobham, Surrey, UK.Vegware Packaging (Vegware) 454 UK, IrelandSally Asling (SurreyLets) 2,004 Guildford, Surrey, UKYour competitorsYour customersYour target audiencePeople who share your passions

Reasons for using TwitterEndless reasons to use Twitter What challenges does your business face?Here are ten general reasons:#1 Gain Exposure#2 Build Trust#3 Generate Leads#4 Drive Traffic#5 Provide Excellent Customer Service#6 Expand Your Network#7 Get Feedback#8 Market Research#9 Testimonial Tool#10 Build Authority

The genesis of Ideas “I believe that these days, the rapid communication that is enabled by wikis, blogs, Twitter, YouTube and you name it ensures that no matter what kind of company you are, your customers are having a conversation about your products and practices. The question that every company has to ask is: ‘Do I want to be part of this conversation? Do I want to learn from it? Am I willing to innovate on the basis of it?’ If you harness the power of this community, you will benefit. If you turn your back on it, you get further and further out of touch while competitors flourish. So yes, I think this is a new kind of communication for a new age of customer engagement.”Marc Benioff, CEO of Salesforce.comMyStarbucksIdeaDells IdeaStorm

Case study #1 - @DellOutletChallenge:Dell Outlet carries refurbished inventory that it needs to sell quickly Fast turn aroundLimited advertising budgetReliance on email marketing, paid search results, search-engine optimization and affiliate links to raise awareness and drive sales. Objective:Find new, cost-effective ways to reach people.Twitter benefits:Raising awarenessIncreasing sales $3million in revenueConnecting with customers

Case study #2 – @NakedPizzaChallenges:Over reliance on direct mailDecreasing open rates of email newsletterRising marketing costsNo stand out from competitorsObjectives:create a community around healthy eatingsave on marketing costsdrive salesTwitter benefits:No cost Mass communicationTwitter promotions driving up to 68% of sales during promotion

Case studies – Naked PizzaReported 20% of revenue coming directly from twitter with spikes as high as 69% on days where they hit twitter with a serious campaign. Notice a few things:One, it’s a person, not a robot.Two, that person is ENGAGING in conversations nonstop.Three, they’re not just pimping pizza.Four, they have a personality.Five, every once in a while, they sneak in a playful promo that revolved around the community.

The Twitter BasicsDefine your objectivesRegisterNameTwitter nameBioWeb linkLocationProductUSPChoose as short a username as possibleThink hard about your thumbnailUse your background to share more info

@jonniejensen is on Twitter

Twitter EtiquetteTwanker - An egocentric individual, celebrity or organization who uses Twitter only for one-way broadcasting about their own greatness.Twidiot - An individual or organization that uses Twitter only to talk about insignificant things no one cares about, like what they had for breakfast or their latest press release.

Lets Get StartedFollow other people (judiciously)Reply to @ messagesRT often and strategicallyRT @jonniejensen the copied message goes here...Leave room for retweets – 120 charactersRefer to people by their Twitter names on TwitterAllow and respond to DMsReal time – so favourite your messagesSo lets do it....

Accelerated Twitter Success Full day Twitter trainingStrategy planningTool use & AutomationEffective followingCopy writingTime managementUsing #hashtags to promote your contentIntegration with other social media sitesNovember 4th 2009Ashford, Kent9am – 5.30pm incllunchClick to get your ticket for now http://tmandi.eventbrite.com20 course places only£169 Accelerated Twitter Success15% early bird discount b4 October 6th 0925% discount b4 7pm September 24th