What is Twitter and what has it got to do with my business? This question was on many peoples lips as I prepared to talk to Institute of Directors (IOD) members in Maidstone, Kent.
Twitter along with its social media buddies is a game changer for the way businesses talk to each other and to consumers. It's no longer enough to preach your marketing messages, people are not interested. You need to be part of the conversation, sharing your knowledge, your network and your services. Companies that choose to stay outside of the conversation and think their website is enough will get left behind.
This presentation puts into context what Twitter is and whay it is important for your business. Some top level tips to get started using it are also included. A audio track will be added.