Using social media to communicate with your existing customers will increase customer loyalty, increase customer referrals and naturally as a result, increase revenues.
This presentation was given to an audience from the travel industry and includes some Travel Industry Social Media Case Studies. The content is however relevant to all sectors and markets.
Having a plan and appropriately resourcing your Community Management team though is vital. Its not just about marketing. You want to surprise and delight your customers. There are millions of social media messages that they could choose to notice and engage with. How will you make sure they choose yours?
At http://liveandsocial.com we help businesses understand and utilise social media across their entire business. I would love to help your business ensure that is capitalising on the many opportunities available. Leave a comment below or contact us via the website.