Linked in for business the what, why and how to get started - jonnie jensen internet marketing strategist

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LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet …

LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen

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  • LinkedIn has more than 60 million users worldwide, of which approximately half are in the United States. 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita at 30%
  • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.This list of connections can then be used in a number of ways:A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact.It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.Employers can list jobs and search for potential candidates.Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
  • Set up your own groupMake sure there is not a successful group already Be different or betterAsk members what is wrong with groupLook at successful groups and copyWhy: to control the conversation and orchestrate the membersFor clientsFor target audience For profile raising

Transcript

  • 1. For a copy of this presentation visit Linkedin.com/in/jonniejensen
    For Business Success
    Jonnie Jensen
    Internet Marketing Advisor
    Twitter @jonniejensen
    jonniejensen@tmandi.co.uk
    Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.
    http://tmandi.co.uk/blog
    Twitter.com/jonniejensen
    LinkedIn.com/in/jonniejensen
  • 2. What is social media?
    “The Ants have megaphones!”
    - Chris Anderson "The Longtail”
    It’s people talking to each other
    It’s being social on the internet
    Sharing
    Referring
    Raving
    Bitching
    Fun
    Image thanks: http://www.chronicle.pitt.edu
  • 3. Why is social media good for business?
    Improve your search results
    Build your online profile and reputation
    Targeted visitor traffic to your company website
    The ability to interact with customers and potential customers
    Networking increases your reach
    Directly through your contacts
    Indirectly through your contacts contacts
    Increased sales through increased brand awareness
  • 4. King & Queen of Social Media
    CONTENT
    CONVERSATION
  • 5. How did sales people ever do their job?!
    Cold calling
    Yellow pages
    The Masons
    Trade Groups
    Dinner Party
    Hospitality
    Chamber of Commerce
    Referrals
    Exhibitions
  • 6. What is the story?
    May 2003
    Launched when 5 founders invited 350 people to join
    Dec 2004
    1.6 million members, approx 50% from outside USA
    Dec 2005
    4 million members. LinkedIn jobs launched
    June 2006
    Members kept up to date with connections through live news feed
    Oct 2007
    Profile pictures added. Linked members hit 15 million. UK reaches 1m
    Oct 2008
    Feb 2010
    30 million members. UK members reaches 1m
    60 million members. 11 million in Europe. Over 3 million UK members
  • 7. What today will not be about
    Using LinkedIn for job search
    Using LinkedIn for recruitment
    Using LinkedIn to stalk people
    Using LinkedIn to mount hostile take over bids
    Using LinkedIn to find investors
    Using LinkedIn to get a promotion
  • 8. Why LinkedIn?
    Acquire new customers through online recommendations and word of mouth.
    Keep in touch with people who care most about your business.
    Find the right vendors to outsource services you’re not an expert on.
    Build your industry network—online and in person.
    Get answers to tough business questions with a little help from your real friends.
    Win new business by answering questions in your area of expertise.
    Raise funding
    Identify mentors
    Network with peers in your industry for repeat business referrals.
    Convince potential customers of your expertise by sharing unique blog content.
    Keep your friends close and your competition closer.
    ...with thanks to Guy Kawasaki
    image from sissnitz
  • 9. The rise of LinkedIn – why it works
    2nd and 3rd level contacts put you in reach of millions of business people
    People like you like people like you
    +
  • 10. It’s No Time To Be Shy
    Before you get started, write down
    What are you brilliant at
    What services you provide
    Your previous jobs and successes
    Your professional interests
    Your ultimate mentors list
    Who do you want to speak to / meet
    What do you want from them
    What can you give them
    What will be your measures of success
    Scheduled time each week for your LinkedIn activity
  • 11. Getting Started
    http://linkedin.com
    Look at lots of peoples profiles
    Use your real name and email address
    Do not add contacts
  • 12. Build a great profile
    Switch off profile whilst building it
    Get a great photo
    Complete 100%
    Add all jobs and education
    Use ‘other’ to create descriptive links
    Write a ‘movie trailer’ about you
    Create a vanity URL
  • 13. Use LinkedIn Applications
    Turn your profile into your professional social media hub
    Connect your content to LinkedIn
    Promote your content to LinkedIn audience
  • 14. Completed Profile
    LinkedIn applications
    Get a great photo
    All jobs and education
    Descriptive links
    Vanity URL
  • 15. Building your network
    Don’t add anyone until your profile is 100% complete
    Add your email contacts
    Add previous colleagues
    Put a link in your email sig, your business card, everywhere
    Ask for introductions
    Download the LinkedIn toolbar
    Search for people
    Define what type of people you want to connect with
    Use the search filter to find them
    Look to see who they are connected with
    Look to see who’s else their visitors have visited
    Join groups and introduce yourself
  • 16. Bulk Connect to your Contacts
    Bulk connect to people by clicking Add Connections
    Use your online accounts or upload a file
    You cant personalise the invite
    Create your own invite with link to your page
  • 17. Personally invite people
    Use personalised invites unless you know the person well
    Go to their profile page and click Add Name To Network
  • 18. Use LinkedIn Search
    Powerful tool for prospecting targets
    Name
    Company
    Location
    Industry
  • 19. Browse other people’s connections
    See who your connections know
    The power is in your 2nd and 3rd degree contacts
  • 20. LinkedIn Recommendations = Trust
    Build trust through recommendations by others
    Validate your profile
    Promotes you on their profile page
  • 21. Give and you shall receive
    Give recommendations to your contacts
    The more you give the more you get
    It’s a reciprocal thing
    Don’t lie – what’s the point?!
    You get to choose the recommendations you show
  • 22. Raise your profile
    Update your status
    Amending your profile notifies all your contacts
    Participate in LinkedIn answers
    Be influential in a group
    Start your own groups
    Start discussions
    Participate in other discussions
    Add value to key influencers
    Create links to your site and outposts
  • 23. Making Groups work for you
    Search for groups that interest you
    Include your hobbies: all work and no play is very dull!
    Join groups and participate
    Find prospects – engage them
    Raise your profile – be an opinion leader
    Receive group messages immediately or daily digest
    Set up email rule to alert you of keywords
    Reply early and keep adding to the conversation
    Note who else is and see who they are connected with
    Set up your own group
    Make sure there is not a successful group already
    Become a figure head, steer the conversation and orchestrate the members
  • 24. Tips for successful LinkedIn discussions
    Watch blogs for what content is being commented on
    Start conversations in your communities
    Good for research
    Invite people to the conversation
    Generate conversation around your content
    Do not sell
    Keep conversation on LinkedIn
    Offer links to relevant content
    Be concise
    Be honest and genuine
    Give back to the community – share findings with respondents
  • 25. Promoting your events on LinkedIn
    Post events on LinkedIn
    Gets promoted to groups and contacts
    Anyone that chooses to attend will automatically promote it to all their contacts
    Find Questions in LinkedIn Answers that your event is appropriate to and mention it in an answer
    Ask attendees to confirm their attendance in LinkedIn event
    tell them they can meet other delegates in advance
  • 26. LinkedIn Answers builds your reputation
    Answer questions to raise your profile
    Subscribe to your industries Question RSS feed
    Have your answer chosen to become LinkedIn Expert
    Post a question if you want industry experts to engage with you
  • 27. Optimise your settings
    Public photo – visible to everyone
    Public profile – display full profile
    Status visibility – everyone
    Member feed visibility – everyone
    Contact settings – receiving Introductions and InMails
    Invitation filtering – receiving all invitations
    Private RSS feed – enable
    Group invitations – receiving
    Profile updates – yes, notify
    Connections browse – allow
  • 28. LinkedIn works – use it
    Register
    Have a nose around
    Pimp your CV
    Hook up your online content
    Invite contacts and customers
    Target prospects and key influencers
    Use RSS feeds to monitor
    Participate
    Image thanks: http://russelldavies.typepad.com
  • 29. For a copy of this presentation visit Linkedin.com/in/jonniejensen
    For Business Success
    Jonnie Jensen
    Internet Marketing Advisor
    Twitter @jonniejensen
    jonniejensen@tmandi.co.uk
    Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.
    http://tmandi.co.uk/blog
    Twitter.com/jonniejensen
    LinkedIn.com/in/jonniejensen