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Linked in for business the what, why and how to get started - jonnie jensen internet marketing strategist

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LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet …

LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen

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  • LinkedIn has more than 60 million users worldwide, of which approximately half are in the United States. 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita at 30%
  • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.This list of connections can then be used in a number of ways:A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact.It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.Employers can list jobs and search for potential candidates.Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
  • Set up your own groupMake sure there is not a successful group already Be different or betterAsk members what is wrong with groupLook at successful groups and copyWhy: to control the conversation and orchestrate the membersFor clientsFor target audience For profile raising
  • Transcript

    • 1. For a copy of this presentation visit Linkedin.com/in/jonniejensen
      For Business Success
      Jonnie Jensen
      Internet Marketing Advisor
      Twitter @jonniejensen
      jonniejensen@tmandi.co.uk
      Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.
      http://tmandi.co.uk/blog
      Twitter.com/jonniejensen
      LinkedIn.com/in/jonniejensen
    • 2. What is social media?
      “The Ants have megaphones!”
      - Chris Anderson "The Longtail”
      It’s people talking to each other
      It’s being social on the internet
      Sharing
      Referring
      Raving
      Bitching
      Fun
      Image thanks: http://www.chronicle.pitt.edu
    • 3. Why is social media good for business?
      Improve your search results
      Build your online profile and reputation
      Targeted visitor traffic to your company website
      The ability to interact with customers and potential customers
      Networking increases your reach
      Directly through your contacts
      Indirectly through your contacts contacts
      Increased sales through increased brand awareness
    • 4. King & Queen of Social Media
      CONTENT
      CONVERSATION
    • 5. How did sales people ever do their job?!
      Cold calling
      Yellow pages
      The Masons
      Trade Groups
      Dinner Party
      Hospitality
      Chamber of Commerce
      Referrals
      Exhibitions
    • 6. What is the story?
      May 2003
      Launched when 5 founders invited 350 people to join
      Dec 2004
      1.6 million members, approx 50% from outside USA
      Dec 2005
      4 million members. LinkedIn jobs launched
      June 2006
      Members kept up to date with connections through live news feed
      Oct 2007
      Profile pictures added. Linked members hit 15 million. UK reaches 1m
      Oct 2008
      Feb 2010
      30 million members. UK members reaches 1m
      60 million members. 11 million in Europe. Over 3 million UK members
    • 7. What today will not be about
      Using LinkedIn for job search
      Using LinkedIn for recruitment
      Using LinkedIn to stalk people
      Using LinkedIn to mount hostile take over bids
      Using LinkedIn to find investors
      Using LinkedIn to get a promotion
    • 8. Why LinkedIn?
      Acquire new customers through online recommendations and word of mouth.
      Keep in touch with people who care most about your business.
      Find the right vendors to outsource services you’re not an expert on.
      Build your industry network—online and in person.
      Get answers to tough business questions with a little help from your real friends.
      Win new business by answering questions in your area of expertise.
      Raise funding
      Identify mentors
      Network with peers in your industry for repeat business referrals.
      Convince potential customers of your expertise by sharing unique blog content.
      Keep your friends close and your competition closer.
      ...with thanks to Guy Kawasaki
      image from sissnitz
    • 9. The rise of LinkedIn – why it works
      2nd and 3rd level contacts put you in reach of millions of business people
      People like you like people like you
      +
    • 10. It’s No Time To Be Shy
      Before you get started, write down
      What are you brilliant at
      What services you provide
      Your previous jobs and successes
      Your professional interests
      Your ultimate mentors list
      Who do you want to speak to / meet
      What do you want from them
      What can you give them
      What will be your measures of success
      Scheduled time each week for your LinkedIn activity
    • 11. Getting Started
      http://linkedin.com
      Look at lots of peoples profiles
      Use your real name and email address
      Do not add contacts
    • 12. Build a great profile
      Switch off profile whilst building it
      Get a great photo
      Complete 100%
      Add all jobs and education
      Use ‘other’ to create descriptive links
      Write a ‘movie trailer’ about you
      Create a vanity URL
    • 13. Use LinkedIn Applications
      Turn your profile into your professional social media hub
      Connect your content to LinkedIn
      Promote your content to LinkedIn audience
    • 14. Completed Profile
      LinkedIn applications
      Get a great photo
      All jobs and education
      Descriptive links
      Vanity URL
    • 15. Building your network
      Don’t add anyone until your profile is 100% complete
      Add your email contacts
      Add previous colleagues
      Put a link in your email sig, your business card, everywhere
      Ask for introductions
      Download the LinkedIn toolbar
      Search for people
      Define what type of people you want to connect with
      Use the search filter to find them
      Look to see who they are connected with
      Look to see who’s else their visitors have visited
      Join groups and introduce yourself
    • 16. Bulk Connect to your Contacts
      Bulk connect to people by clicking Add Connections
      Use your online accounts or upload a file
      You cant personalise the invite
      Create your own invite with link to your page
    • 17. Personally invite people
      Use personalised invites unless you know the person well
      Go to their profile page and click Add Name To Network
    • 18. Use LinkedIn Search
      Powerful tool for prospecting targets
      Name
      Company
      Location
      Industry
    • 19. Browse other people’s connections
      See who your connections know
      The power is in your 2nd and 3rd degree contacts
    • 20. LinkedIn Recommendations = Trust
      Build trust through recommendations by others
      Validate your profile
      Promotes you on their profile page
    • 21. Give and you shall receive
      Give recommendations to your contacts
      The more you give the more you get
      It’s a reciprocal thing
      Don’t lie – what’s the point?!
      You get to choose the recommendations you show
    • 22. Raise your profile
      Update your status
      Amending your profile notifies all your contacts
      Participate in LinkedIn answers
      Be influential in a group
      Start your own groups
      Start discussions
      Participate in other discussions
      Add value to key influencers
      Create links to your site and outposts
    • 23. Making Groups work for you
      Search for groups that interest you
      Include your hobbies: all work and no play is very dull!
      Join groups and participate
      Find prospects – engage them
      Raise your profile – be an opinion leader
      Receive group messages immediately or daily digest
      Set up email rule to alert you of keywords
      Reply early and keep adding to the conversation
      Note who else is and see who they are connected with
      Set up your own group
      Make sure there is not a successful group already
      Become a figure head, steer the conversation and orchestrate the members
    • 24. Tips for successful LinkedIn discussions
      Watch blogs for what content is being commented on
      Start conversations in your communities
      Good for research
      Invite people to the conversation
      Generate conversation around your content
      Do not sell
      Keep conversation on LinkedIn
      Offer links to relevant content
      Be concise
      Be honest and genuine
      Give back to the community – share findings with respondents
    • 25. Promoting your events on LinkedIn
      Post events on LinkedIn
      Gets promoted to groups and contacts
      Anyone that chooses to attend will automatically promote it to all their contacts
      Find Questions in LinkedIn Answers that your event is appropriate to and mention it in an answer
      Ask attendees to confirm their attendance in LinkedIn event
      tell them they can meet other delegates in advance
    • 26. LinkedIn Answers builds your reputation
      Answer questions to raise your profile
      Subscribe to your industries Question RSS feed
      Have your answer chosen to become LinkedIn Expert
      Post a question if you want industry experts to engage with you
    • 27. Optimise your settings
      Public photo – visible to everyone
      Public profile – display full profile
      Status visibility – everyone
      Member feed visibility – everyone
      Contact settings – receiving Introductions and InMails
      Invitation filtering – receiving all invitations
      Private RSS feed – enable
      Group invitations – receiving
      Profile updates – yes, notify
      Connections browse – allow
    • 28. LinkedIn works – use it
      Register
      Have a nose around
      Pimp your CV
      Hook up your online content
      Invite contacts and customers
      Target prospects and key influencers
      Use RSS feeds to monitor
      Participate
      Image thanks: http://russelldavies.typepad.com
    • 29. For a copy of this presentation visit Linkedin.com/in/jonniejensen
      For Business Success
      Jonnie Jensen
      Internet Marketing Advisor
      Twitter @jonniejensen
      jonniejensen@tmandi.co.uk
      Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.
      http://tmandi.co.uk/blog
      Twitter.com/jonniejensen
      LinkedIn.com/in/jonniejensen