Creating Raving Fans Before Launch           Jonnie Jensen – Digital Coach           Presentation available at:           ...
The Old Wayhttp://linkedIn.com/in/jonniejensen  http://twitter.com/jonniejensen     2
Lean Start Up• Old Way vs New Way• What have you tested?• Is anybody else doing this?• Who will back you?• How interested ...
The New Wayhttp://linkedIn.com/in/jonniejensen  http://twitter.com/jonniejensen        4
Test Your Idea                 http://linkedIn.com/in/jonniejensen                   http://twitter.com/jonniejensen     5
What evidence can you find for interest?• Social media is the most powerful search engine ever.• Observe the views and nee...
Prepare Your Storyhttp://linkedIn.com/in/jonniejensen  http://twitter.com/jonniejensen     7
Story Telling• Successful social media is story telling• People are interested in the story• Be clear about what you stand...
Build A Presence              http://linkedIn.com/in/jonniejensen                http://twitter.com/jonniejensen     9
Build A Presence• Grab your name across all channels• Define your social proposition   – What will people get from followi...
Don’t Invest or Wait For A Website              http://linkedIn.com/in/jonniejensen                http://twitter.com/jonn...
Create Content - share the story              http://linkedIn.com/in/jonniejensen                http://twitter.com/jonnie...
Create Content•   Whatever stage you are at you can create content•   Have fun and enjoy what you are creating•   Create a...
Engage Key Influencers              http://linkedIn.com/in/jonniejensen                http://twitter.com/jonniejensen    ...
Engage Key Influencers•   It is easier to talk with a few who know many•   Leverage other people’s audience•   Engage popu...
Soundcloud Launch Examples             http://linkedIn.com/in/jonniejensen               http://twitter.com/jonniejensen  ...
Noticing Others             http://linkedIn.com/in/jonniejensen               http://twitter.com/jonniejensen     17
Noticing Others•   Go to where your target audience already exists•   Start to notice and share other people’s content•   ...
Build Your Followershttp://linkedIn.com/in/jonniejensen  http://twitter.com/jonniejensen     19
Build Your Followers• Begin to build your loyal network   –   Email   –   YouTube subscribers   –   Facebook Fan Page Like...
EstablishRelationships• What your early  efforts can achieve• Which step would you  rather be on?                   http:/...
Create Raving Fans              http://linkedIn.com/in/jonniejensen                http://twitter.com/jonniejensen     22
Creating Raving Fans•   Give your new followers a voice•   Get their opinion and buy-in•   Reward the most active supporte...
Tools you can use•   Socialmention.com                   •    Google Reader•   Google Alerts                       •    Yo...
Creating Raving Fans Before Launch           Jonnie Jensen – Digital Coach           Presentation available at:           ...
Upcoming SlideShare
Loading in …5
×

How To Create Raving Fans Before A Business Launches

794 views
738 views

Published on

When launching a business it will likely be a good idea to share your idea and plans along the way. Building awareness, interest, test groups and a loyal base of early supporters could be the difference between success and failure. Social networks and social media have played a large role in making this possible. In this presentation - given at Kent start up Live 2012 - I outline the areas you will need to consider if you wish to create raving fans before launch.

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
794
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • ExpensiveRiskyTakes a long timeSecret
  • Social media is the most powerful search engine ever. It is a real time always on tool that you can utilise.Don’t spend any money or time before you have observed the views and needs of the people you think you will sell your product to or the people who will be interested in talking to their network about your product.What evidence can you find for interest? Amazon book sales, ebay item views, google keyword search results, mentions on twitter, youtube video views
  • Expressed interestsSupportersAwarenessNot risky
  • Social media is the most powerful search engine ever. Observe the views and needs of target customersinfluencersLook for expressed interestAmazon book saleseBay item viewsGoogle keyword search resultsMentions on twitterYoutube video viewsPPC ads to a data capture pre-launch page
  • Successful social media is story tellingPeople are interested in the storyBe clear about what you stand forCreate a manifestoCreates relatedness with othersHelps people share youKickstarter is all about the story
  • From the moment you start
  • Grab your name across all channelsDefine your social propositionWhat will people get from following and connecting with you?Write a bio for yourself and your businessKeywordsLong, short and micro versionsLogo and avatars that stand outThink small and square
  • Whatever stage you are at you can create contentHave fun and enjoy what you are creatingCreate a blog or video blogProduce a survey and/or white paperWrite guest posts for other blogsHost a webinarSpeak at events or be interviewedRe-imagine content into other versions
  • Go to where your target audience already existsStart to notice and share other people’s contentComment on other people’s blogsParticipate in group and fan page discussionsEngage key influencersBloggersVideo bloggersLinkedIn group managersLinkedIn LION membersTwitter users with high Klout scoresPodcasters…look in iTunes
  • Begin to build your loyal networkEmail YouTube subscribersFacebook Fan Page LikesLinkedIn Company Page FollowsTwitter followersArrange face to face eventsAcknowledge key peopleCelebrate the community
  • Give your new followers a voiceGet their opinion and buy-inReward the most active supportersThey will become part of your storyThey will share and promote your storyThey will become your test groupThey will be your raving fans
  • How To Create Raving Fans Before A Business Launches

    1. 1. Creating Raving Fans Before Launch Jonnie Jensen – Digital Coach Presentation available at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 1
    2. 2. The Old Wayhttp://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 2
    3. 3. Lean Start Up• Old Way vs New Way• What have you tested?• Is anybody else doing this?• Who will back you?• How interested are target audience and key influencers?• Can you get some pre-orders?• Who will talk to you?• Who will talk about you? http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 3
    4. 4. The New Wayhttp://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 4
    5. 5. Test Your Idea http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 5
    6. 6. What evidence can you find for interest?• Social media is the most powerful search engine ever.• Observe the views and needs of – target customers – influencers• Look for expressed interest – Amazon book sales – eBay item views – Google keyword search results – Mentions on twitter – Youtube video views – PPC ads to a data capture pre-launch page http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 6
    7. 7. Prepare Your Storyhttp://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 7
    8. 8. Story Telling• Successful social media is story telling• People are interested in the story• Be clear about what you stand for – Create a manifesto• Creates relatedness with others• Helps people share you• Kickstarter is all about the story http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 8
    9. 9. Build A Presence http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 9
    10. 10. Build A Presence• Grab your name across all channels• Define your social proposition – What will people get from following and connecting with you?• Write a bio for yourself and your business – Keywords – Long, short and micro versions• Logo and avatars that stand out – Think small and square http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 10
    11. 11. Don’t Invest or Wait For A Website http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 11
    12. 12. Create Content - share the story http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 12
    13. 13. Create Content• Whatever stage you are at you can create content• Have fun and enjoy what you are creating• Create a blog or video blog• Produce a survey and/or white paper• Write guest posts for other blogs• Host a webinar• Speak at events or be interviewed• Re-imagine content into other versions http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 13
    14. 14. Engage Key Influencers http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 14
    15. 15. Engage Key Influencers• It is easier to talk with a few who know many• Leverage other people’s audience• Engage popular bloggers• Offer early trials, tasters or review opportunities• They get lots of approaches• Be genuinely interested in them and their audience• Be well prepared http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 15
    16. 16. Soundcloud Launch Examples http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 16
    17. 17. Noticing Others http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 17
    18. 18. Noticing Others• Go to where your target audience already exists• Start to notice and share other people’s content• Comment on other people’s blogs• Participate in group and fan page discussions• Engage key influencers – Bloggers – Video bloggers – LinkedIn group managers – LinkedIn LION members – Twitter users with high Klout scores – Podcasters…look in iTunes http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 18
    19. 19. Build Your Followershttp://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 19
    20. 20. Build Your Followers• Begin to build your loyal network – Email – YouTube subscribers – Facebook Fan Page Likes – LinkedIn Company Page Follows – Twitter followers• Arrange face to face events• Acknowledge key people• Celebrate the community http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 20
    21. 21. EstablishRelationships• What your early efforts can achieve• Which step would you rather be on? http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 21
    22. 22. Create Raving Fans http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 22
    23. 23. Creating Raving Fans• Give your new followers a voice• Get their opinion and buy-in• Reward the most active supporters• They will become part of your story• They will share and promote your story• They will become your test group• They will be your raving fans http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 23
    24. 24. Tools you can use• Socialmention.com • Google Reader• Google Alerts • YouTube.com• Hootsuite.com • Flickr.com• Followerwonk.com • Twitter.com• Socialbro.com • Facebook.com• Animoto.com • LinkedIn.com• Windows Movie Maker • Slideshare.net• Camstudio.org • Wordpress• Camtasia • Twittercounter• iPadio.com • Klout.com• Blogtalkradio.com • IceRocket.com• Pinterest.com • Storify.com http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 24
    25. 25. Creating Raving Fans Before Launch Jonnie Jensen – Digital Coach Presentation available at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen 25

    ×