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Digital revolution - Whats in it for business?

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The Digital Revolution means a lot to the way businesses operate. People born after 1995 dont know life without internet or mobiles. How they

The Digital Revolution means a lot to the way businesses operate. People born after 1995 dont know life without internet or mobiles. How they

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  • 1. Digital Revolution: What’s In It For Business? Jonnie Jensen – Success Engineer Presentation available at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen
  • 2. It’s happening happened • With or without you the digital revolution happened • People born after 1995 don’t know life without the internet and mobile phones • How they behave is fundamentally different to you – Shop – Communicate – Watch TV – Use their mobile – Browse the internet
  • 3. Old Internet Image thanks: http://seomraranga.wordpress.com
  • 4. Image thanks: PA @ www.telegraph.co.uk
  • 5. What are you doing about it? • Blocking social media sites • Ignoring your website analytics • Sending sales emails every month • Advertising in the same magazines • Still using an old mobile phone Image thanks: http://www.photoshopessentials.com/images/basics/pen-tool-selections/stop-sign.jpg
  • 6. The old model is changing • It’s not just a marketing conversation • It’s not closed, controlled and selective • Listen and be prepared for what you hear • Share your knowledge, skills and network • Empower your staff to champion your business • Your website is no longer enough
  • 7. Need some proof… • 418,029,796 European Internet users • 500 million Facebook members • 126 million blogs on the Internet • 2 billion videos streamed on YouTube everyday • 50 million tweets per day • 1 billion iphone app downloads • UK social networking time spent online 6:07hrs pm • 30% of Facebook access is via mobile phone • 35% people changed holiday after social media research • UK quality newspaper sales decline 12.3% Sources: Hubspot, Guardian UK, Mashable, Neilson, Planet iPhone, TravelDailyNews, Guardian UK
  • 8. So what’s in it for business • Level playing field for all companies • Free tools and services • Listen to your audience • Monitor your competitors • Energise your staff • Huge reach – small niches • Multiple touch points for customers + Google
  • 9. “What can it do for me?” • Increase your reach & awareness • Create brand champions • Transform customer experience • Refocus product development • Improve customer services/relations • Beat your competitors • Save money (not marketing budget) • More opportunities to sell
  • 10. Using social media for business Look how many views ...over 7m!! Ratings promote your video higher Free advertising since 2007 Very memorable product info Subscribers become marketing database
  • 11. Using social media for business ...loves social media
  • 12. It’s all about reputation http://www.kingslandchurchofgod.org/cog/whisper.jpg
  • 13. Actions to takeaway • Get creative • Talk to your staff and stakeholders • Monitor your customers & competition • Go beyond your website • Focus on adding value • Implement social media policy • Commit to memorable experiences • Analyse any data available
  • 14. Tools you can use • Socialmention.com • Google Alerts • Netvibes.com • Hootsuite.com • Tweetdeck • Tweepsearch.com • Animoto.com • Windows Movie Maker • Camstudio.org • Camtasia • iPadio.com • YouTube.com • Flickr.com • Twitter.com • Facebook.com • LinkedIn.com • Slideshare.net • Wordpress • Twittercounter • Klout • PeopleBrowsr.com • Blogtalkradio.com
  • 15. tel: 02032862306 / jonniejensen@tobesocial.com Jonnie Jensen – Success Engineer Presentation available at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen

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