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Blogging for Business: Dont Waste Your Time Do It Right - Jonnie jensen social media strategist trainer

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Blogging offers huge benefits to your business. Whether a large or small company sharing your knowledge and experience can raise your profile and improve your search ranking. Google likes fresh …

Blogging offers huge benefits to your business. Whether a large or small company sharing your knowledge and experience can raise your profile and improve your search ranking. Google likes fresh topical content and so do your customers. A blog can be hard work, unless you start right. Follow these steps to getting started

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  • 1. For a copy of this presentation visit Linkedin.com/in/jonniejensen Blogging For Business Success Jonnie Jensen Social Media & Internet Marketing Twitter @jonniejensen jonniejensen@tmandi.co.uk http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 2. Blogging – the truth Is anyone there? They say.…. • It’s hard work • It takes commitment • You wont know what to write about • No one else will want to write it • No one will read it • You’ve got better things to do • You will get bored of it It can be all of these things…unless you get it right http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 3. It’s New Marketing Content shared and referenced by others http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 4. Why blogging is good for business? • Improve your search results • Creates social media collateral • Build your online profile and reputation • Focuses you on your customers needs • Pulls prospects to you • Revitalise senior staff • Empower junior staff • It’s your hardest working sales person • The marketing benefits last forever • It’s free http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 5. Increase your search rankings • On site SEO – Blog structure is optimised for search engines • Fresh Content – Search engines look for fresh content. • Keyword rich – Its topical everyday subjects that people are searching for • Off site SEO – Creates reasons to link back to your site (back links) – Content is shared and referenced on social media – Reason to write comments and replies on blogs, forums and articles – Utilise directories and bookmark services – NOTE: always use good Anchor Text • Click here is bad anchor text • Internet marketing tips is good anchor text http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 6. What are you talking about? • Why should I listen to you? • What value can you add? • Can you tell me something I don’t know? • How can you make my job easier? • Can you make my business more successful? • Can you make decisions for me? • Don’t just sell • Don’t just talk about you • Decide what type of blog you’ll be – See The 25 Basic Styles of Blogging ... And When To Use Each One http://tmandi.co.uk/blog Twitter.com/jonniejensen Image ref: http://wallpaper.us.com/DesktopWallpapers/160/Discussion/1600/1200/ LinkedIn.com/in/jonniejensen
  • 7. Blogging strategy • Find out what your audience wants • Find out what is already popular • Find out what people search for and need • Monitor social media • Create overall theme “Your Manifesto” • Be controversial / Challenge conventions • Be topical • Define set content topics (categories) – If its successful carry on, if not change it http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 8. Getting Started • Focus on what you do best • Use Wordpress on your own URL – blog.yoursite.co.uk or yoursite.com/blog • Tell people what to expect – content type, frequency, why your doing this, who it’s for • Use the news and other peoples content for inspiration • Use social media to promote your blog • Use your closest contacts to comment on your blog • Set your goals and monitor your performance http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 9. Get Ready Step 3 Knowledge Commentators What’s Hot? What’s an issue? Know The Know What do people need? Market Yourself What can I do? Who do I know? Know Your Know The How does this benefit them? Audience Goals How does this benefit me? Step Step Step 2 4 Content Creation 1 Listen Repeat Step 5 Share Content Creation Process this way….The Content Sharing Why?
  • 10. The Content Magic Trick • Aim to create at least one piece of content per week • Use Google Reader and RSS feeds to create a news stand • Search for popular topics on Twitter.com and socialmention.com • Create a team, delegate and share • Be creative: one piece of content can create many – Interview with an expert can become • Article • Podcast • YouTube Video • Twitter discussion • Facebook news • Delicious bookmark • Flickr photo album • Slideshare document http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 11. Using social media for business ...loves social media http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 12. The Content Step 1 Create Sharing Why? • Listen and engage • Create content for audience • Publish it on your blog Step Step 2 Share 3 Drive Traffic & Awareness • Promote links to your blog content • Drives visits to website and blog • Updates /replies • Have dialogue with your audience • Discussions / in chats • Establish relationships • Answers • Generate sales • Create key influencer position NB: Monitor site analytics to see NB: Shorten URL to measure clicks where visitors come from Bonus Audience Share • Content is shared by audience • Awareness grows • Following grows • Influence and traffic increases
  • 13. Getting Your Blog Read • Share your articles at every stage of production – Create desire and anticipation • Announce new posts via social media – Twitter, LinkedIn, Facebook • Offer your blog as response to other blog posts • Invite key influencers to comment • Share excerpts and key findings • Write guest articles for other blogs • Submit your blog to aggregators and news sites – blogsearch.google.com/ping – http://technorati.com/ http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 14. Measuring Results • Define what content gets you results (sales) • Use Google analytics on your blog to monitor traffic • Check Referring Sites to see who sends you the most traffic • Check keywords to see what content brings traffic • Keep a list of most popular articles and update them • Check exit pages to see what content results in a lead • Use URL shortening to track shared links on social media – e.g. Bit.ly http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 15. Keep At It • Blogging is a long term strategy • Even if no-ones reading it Google will be • Value will never be lost Chris Brogan’s – #2 advertising/marketing blogger, average daily traffic 75,000 or more visits – inspiration? “It took me 8 years to get 100 readers.” http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen
  • 16. For a copy of this presentation visit Linkedin.com/in/jonniejensen Blogging For Business Success Jonnie Jensen Social Media & Internet Marketing Twitter @jonniejensen jonniejensen@tmandi.co.uk http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen