Beyond Your WebsiteJonnie JensenInternet Marketing Advisor Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.http://tmandi.co.uk/blogTwitter.com/jonniejensenLinkedIn.com/in/jonniejensen

In case you hadn’t noticed the internet has changed.....

Old InternetImage thanks: http://seomraranga.wordpress.com

The Internet TODAYImage thanks: PA @ www.telegraph.co.uk

Old InternetInternet TodayOne dimensionalContent presented to usInformation resourceSearch & readSlowNo multi-mediaAll about search rankingsInteractive & connectedContent created by everyoneSocial activityCommunities gathering & sharingHigh speed Rich multi-media All about reputation

You’ve got a website – so what?Do you update it?Does it get you any customers?Does it improve your reach?Does it raise the profile of your business?Why would anyone want to come to your website?

What is social media?“The Ants have megaphones!”- Malcolm Gladwell “The Longtail”It’s people talking to each otherIt’s being social on the internetSharingReferringRaving BitchingImage thanks: http://www.chronicle.pitt.edu

What do you know about social media?LinkedIn has just celebrated reaching its 45-millionth membership.Social networks and blogs are the 4th most popular online activities online, beating personal email67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.900,000 blog posts are created within a single 24-hour period. Delicious, has more than five million users and over 150 million unique bookmarked URLs. 3,000,000The average number of Tweets sent on Twitter everyday1382%The monthly growth rate of Twitter users from Jan to Feb ’09YouTube will show 75 billion video streams to around 375 million unique visitors in 2009UK19 million users on Facebook4 million users on Twitter25% of search results for the World’s Top 20 largest brands are links to user-generated contentUniversal McCann reports that 77% of all active internet users regularly read blogs. Flickr hosts more than 3.6 billion user images – launched 2004Image thanks: http://www.brandingeye.com

The way we use the Internet has changedWe don't want to hear it from brandsWe avoid advertsWe want recommendationsWe want to be listened to and have conversationsWe want memorable service we can rave aboutWe want to be entertained

It’s simple People like doing business with people they Admire and TrustSocial media builds awareness and relationshipsLow cost / No cost marketing tools“I hate to say it but if they don’t they’ll get left in the dust- Rob King, Sage“Small businesses are moving to social media”- NY Times“Those who don’t adopt it within a year will be left behind”- Marketer

Using social media for businessSubscribers become marketing databaseVery memorable product infoFree advertising since 2007Look how many views...over 7m!!Ratings promote your video higherWatch video here

Using social media for business...loves social media

Why is social media good for business?Improve your search resultsBuild your online profile and reputationListen to your customersWatch your competitorsNetworking increases your reachDirectly through your contactsIndirectly through your contacts contacts

Get On ItBuy an iPhoneGo on iGoogle – set up RSS feedsGo to Socialmention.com and search your keywordsWrite a comment on blogSend a Twitter messageIf you are not willing you will get left behindMy 2 year old niece can use a mouseMy 7 year old son has a blogMy Nan buys her shopping onlineImage thanks: http://russelldavies.typepad.com

Your take away You need more than a websiteIt’s all just internet marketingWebsite / Email / SEO / Paid search / Social mediaBe aware of opportunities & threatsUnderstand your sphere of influenceDo not do nothing – start a blog and promote it on TwitterBe yourselfStay committedGet your Social Media Action Checklist hereJonnie Jensen is an internet marketing advisor. He helps businesses match their internet marketing with their business objectives. Contact Jonnie Jensen:E: jonniejensen@tmandi.co.ukT: 02032862306www.tmandi.co.uk