Beyond Your Website - Internet Marketing And Social Media For Business

Beyond Your Website
Jonnie Jensen
Internet Marketing Advisor
Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.
http://tmandi.co.uk/blog
Twitter.com/jonniejensen
LinkedIn.com/in/jonniejensen

In case you hadn’t noticed the internet has changed.....

Old Internet
Image thanks: http://seomraranga.wordpress.com

The Internet TODAY
Image thanks: PA @ www.telegraph.co.uk

Old Internet
Internet Today
One dimensional
Content presented to us
Information resource
Search & read
Slow
No multi-media
All about search rankings
Interactive & connected
Content created by everyone
Social activity
Communities gathering & sharing
High speed
Rich multi-media
All about reputation

You’ve got a website – so what?
Do you update it?
Does it get you any customers?
Does it improve your reach?
Does it raise the profile of your business?
Why would anyone want to come to your website?

What is social media?
“The Ants have megaphones!”
- Malcolm Gladwell “The Longtail”
It’s people talking to each other
It’s being social on the internet
Sharing
Referring
Raving
Bitching
Image thanks: http://www.chronicle.pitt.edu

What do you know about social media?
LinkedIn has just celebrated reaching its 45-millionth membership.
Social networks and blogs are the 4th most popular online activities online, beating personal email
67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.
900,000 blog posts are created within a single 24-hour period.
Delicious, has more than five million users and over 150 million unique bookmarked URLs.
3,000,000
The average number of Tweets sent on Twitter everyday
1382%
The monthly growth rate of Twitter users from Jan to Feb ’09
YouTube will show 75 billion video streams to around 375 million unique visitors in 2009
UK
19 million users on Facebook
4 million users on Twitter
25% of search results for the World’s Top 20 largest brands are links to user-generated content
Universal McCann reports that 77% of all active internet users regularly read blogs.
Flickr hosts more than 3.6 billion user images – launched 2004
Image thanks: http://www.brandingeye.com

The way we use the Internet has changed
We don't want to hear it from brands
We avoid adverts
We want recommendations
We want to be listened to and have conversations
We want memorable service we can rave about
We want to be entertained

It’s simple
People like doing business with people they Admire and Trust
Social media builds awareness and relationships
Low cost / No cost marketing tools
“I hate to say it but if they don’t they’ll get left in the dust
- Rob King, Sage
“Small businesses are moving to social media”
- NY Times
“Those who don’t adopt it within a year will be left behind”
- Marketer

Using social media for business
Subscribers become marketing database
Very memorable product info
Free advertising since 2007
Look how many views
...over 7m!!
Ratings promote your video higher
Watch video here

Using social media for business
...loves social media

Why is social media good for business?
Improve your search results
Build your online profile and reputation
Listen to your customers
Watch your competitors
Networking increases your reach
Directly through your contacts
Indirectly through your contacts contacts

Get On It
Buy an iPhone
Go on iGoogle – set up RSS feeds
Go to Socialmention.com and search your keywords
Write a comment on blog
Send a Twitter message
If you are not willing you will get left behind
My 2 year old niece can use a mouse
My 7 year old son has a blog
My Nan buys her shopping online
Image thanks: http://russelldavies.typepad.com

Your take away
You need more than a website
It’s all just internet marketing
Website / Email / SEO / Paid search / Social media
Be aware of opportunities & threats
Understand your sphere of influence
Do not do nothing – start a blog and promote it on Twitter
Be yourself
Stay committed
Get your Social Media Action Checklist here
Jonnie Jensen is an internet marketing advisor. He helps businesses match their internet marketing with their business objectives.
Contact Jonnie Jensen:
E: jonniejensen@tmandi.co.uk
T: 02032862306
www.tmandi.co.uk

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Beyond Your Website - Internet Marketing And Social Media For Business

by jonnie jensen on Sep 10, 2009

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Beyond Your Website - Internet Marketing And Social Media For Business — Presentation Transcript