VSPEC social media / Jon Newman

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Jon Newman's social media presentation to VSPEC Parenting conference on 10/4/10 in Richmond, VA

Jon Newman's social media presentation to VSPEC Parenting conference on 10/4/10 in Richmond, VA

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  • … Adoption rates for social media are very impressive. And while many initially perceived social tools as youth media, it’s clear that social media is not – it’s mainstream and maturing… with the average age of users of social utilities ranging from the upper 20’s to mid-40’s. And while some organizations are still grappling with the questions of whether their employees will “get it,” let alone flock to social media… The data tells a very different story. Boomers are the fastest growing segment in this space and women 54+ are demographic outpacing everyone. [Color comment about mother-in-law.]Justin comment about 72-year-old stepmother on Facebook
  • Recent research demonstrates just how pervasive social technology has become on a global level. In just a few years time, we’ve seen a major shift in people’s online behavior… …From logging on to check personal email to logging on to check social sites….and spending a lot more time there than ever before. And it’s not only that social sites have become the fourth most popular online activity, but it’s also that more and more of us are accessing these sites remotely from our phones – rarely sitting down at a desk to computer, opting for texting and socializing on-the-go. Forrester Facebook study – When people have access to smartphone with easy access to socnets, almost 50% access social media via mobile Smartphones now number 25 million, nearly double the total a year ago and a tenfold increase in the last four years (NY Times, June 2009) Smartphone usage expected to increase 25% in 2009Sources: Forrester, the growth of social technology adoption, 2008Nielsen, global faces & networked places, 2009Brian Solis blog: http://www.briansolis.com/2009/10/the-great-social-divide-twitter-facebook-traffic-surges-myspace-fades/
  • Emerging Tactic: The flip side of these virtual, avatar-based meetings is the increasing adoption of voice over IP tools like Skype and VPN-based solutions like Telepresence. These tools simulate face-to-face meetings and a sense of “being there.” Both low-end and high-end solutions for business needs: Skype is the low-cost, scrappier alternative, whereas telepresence is the high-def, investment-grade version. Bringing back the “human factor” to the conference call, these social technologies can actually catalyze team innovation, R&D and speed to market through the addition of file-sharing and collaboration tools.Phenomenon in social media (e.g. Twitter and tweetups) of using technology to meet up in real life; face-to-face always importantLooking to save time and money, companies are turning to video-chat software as a cheap, low-hassle way to vet job candidates. (Time magazine)

Transcript

  • 1. July 21, 2010
    VSPEC Parent Education Conference
  • 2. Jon Newman
    The Hodges Partnership
    Hodges Digital Strategies
    jnewman@hodgespart.com
    @jonnew
    Facebook.com/jonnewman
    jonnewman12.wordpress.com
    LinkedIn
    Google: Buzz, Gmail
  • 3. FOR TWO YEARS WE’VE BEEN TRYING TO ANSWER ONE SIMPLE QUESTION…
  • 4. WHAT THE H%^&
    IS SOCIAL MEDIA?
  • 5. #1.Social Media is HUGE
  • 6. Only China and India are larger.
  • 7. LAST YEAR THAT NUMBER WAS A MEASLEY 150 MILLION
  • 8. That is amazing!
    THAT’S MORE THAN 6X LAST YEAR’S VOLUME
  • 9. 62% of those are on Facebook
  • 10. That’s more than double last year’s volume
  • 11. That’s twice as many as last year
  • 12. 13X MORE THAN THE LIBRARY OF CONGRESS
  • 13. The number of women ages 18-34 that check Facebook when they first wake…even before going to the bathroom
    ONE-THIRD.
  • 14.
  • 15.
  • 16. That’s 8X last year’s volume
  • 17. #2.Social Media is
    AWSOME
  • 18.
  • 19.
  • 20.
  • 21. #3.Social Media is
    OVER ?
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. … but wait…WHAT? How social media be over?
  • 27. #4.It’s not over…it’s just beginning.
  • 28.
  • 29. The internet doesn’t scare me
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Moving Mainstream & Maturing
    Source: Nielsen Online, Global Index, December 2007-2008; Nielsen Global Faces and Networked Places, 2009
  • 46. 3 out of 4 Americans use social technology
    2/3 of the global internet population visit social networks
    Visiting social sites is now the 4th most popular online activity—ahead of personal email
    Time spent on social networks is growing at 3x the overall Internet rate, accounting for ~10 percent of all internet time
    Nearly 7 billion text messages are sent every day
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. Flicker
  • 60. Geolocation
    Foursquare
    Yelp
    Gowalla
    Where
  • 61.
  • 62. Geolocation
    Drive traffic through rewards, both online and offline
    Drive traffic during low periods
    Encourage positive reviews
    Identify key customers and engage
    Have fun (games, contests, etc.)
  • 63. Online vs. Mobile
    Is it better to have
    a robust website or an app?
    Is my Facebook Fan page
    more important than my website?
  • 64. Online vs. Mobile
    Are my customers here?
    Or here?
  • 65. QR Code
  • 66.
  • 67.
  • 68. Listening
    Google
    Twitter
    Blog and blog rolls
    Free trials:
    Radian6
    SM2
    Klout
    Find key influencers
    Find key conversations (blogs, forums, chats)
  • 69. Engaging
    Personal
    Lead with questions, links, photos, contests, events, video, discussion topics
    Don’t lead with: information repeated verbatim from websites, newsletters, marketing collateral
    Reward Friends/Fan/Followers
    Transparency while learning
  • 70.
  • 71. Legal
    Take your lawyer to lunch
    Local Resources:
    Christopher Gatewood, Threshold Counsel
    Chris@thresholdcounsel.com
  • 72. Privacy
    Continuing blur between personal and professional
    Platforms changing on a daily basis
    What is appropriate?
    What is legal?
  • 73.
  • 74. “Zuckerberg’s apparent disregard for your privacy is probably not reason enough to delete your Facebook account. But we wouldn’t recommend posting anything there that you wouldn’t want marketers, legal authorities, governments (or your mother) to see” -- Wired
  • 75. Some suggestions
    Think before you “represent”
    Be genuine, nice
    Remember, it’s pretty permanent
    Remember, it’s not really private
    You are ambassadors of your organization
    Consider creating rules of engagement
  • 76.
  • 77. Measure? Really?
    Yes, really.
    Followers
    Friends
    Contests
    Polls
    Events
    Engagement
    Resources: Radian6, Techrigy/SM2, Facebook, Twitter, The Hodges Partnership
  • 78. Live “U”Broadcasting
    Webinars
    Video conferencing
    Online training
    Web applications
    Live video streaming
  • 79. Advanced Virtual Meetings
    • From Skype…
    • 80. More companies are using Skype and other custom solutions to collaborate across offices
    • 81. File-sharing and instant messaging optimizes collaboration
    • 82. …to Telepresence
    • 83. Advanced telepresence technologies simulate in-person meetings with high interactivity and richness
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91. Live “U” broadcasting