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VCU MASC 491 Spring lecture 1
 

VCU MASC 491 Spring lecture 1

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Lecture 1 for VCU MASC 491 Spring semester

Lecture 1 for VCU MASC 491 Spring semester

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    VCU MASC 491 Spring lecture 1 VCU MASC 491 Spring lecture 1 Presentation Transcript

    • WELCOME TO MASC 491 SOCIAL MEDIA
    • WHO ARE WE? Jon Newman  The Hodges Partnership  @jonnew  jnewman@hodgespart.com Britt Farrar  CarMax  @saidlikefarrah  Britt_d_farrar@carmax.com
    • THE COURSE What will we cover? What are the expectations? What are the assignments? How will we grade? Gee, this class is much smaller than our last one… 
    • WHAT WILL WE COVER? History Strategy Tactics Platforms Impact Measurement Mobile
    • WHAT ARE THE EXPECTATIONS? Facebook Twitter Reading assignments Allfacebook.com, thenextweb.com, mashable.com, prdaily.com Come to class Participate Work well with others
    • WHAT ARE THE ASSIGNMENTS? Regular reading to prepare for class Read those websites to prepare for quizzes Create, care, water and feed a personal blog Team social media project
    • THE BOOKS
    • HOW WILL WE GRADE? Total of 100 points to be earned  Team project: 40 points  Peer evaluations: 15 points  Your blog: 20 points  Quizzes: 20 points  Class participation: 5 points  Regular attendance is required  Two unexcused absences lowers grade by 10 points
    • HOW WE WILL COMMUNICATE Blackboard VCU MASC 491 – official (Facebook group) Weekly “team time” in class to work on projects
    • GEE…THIS CLASS IS SMALLER…. Class time  About an hour of lecture, Q and A  Some discussion of the “week in social media”  30-45 minutes of team time including brain picking  Lecture, part 2 or guest lecturer on a related topic  One-on-one questions for 15 minutes
    • WHO ARE YOU?
    • TONIGHT Project teams Some history Team time Blogging Your assignment for the next time we meet
    • SOCIAL MEDIA HISTORY ONE ONE SLIDE
    • TEAM ASSIGNMENT Social media project Teams of equal number Using social media platforms and strategies you will learn create a social media project for a real cause, group or organization 10-15 minute presentations + written strategy, goal, execution, findings-summary document 360-peer review
    • TEAM TIME 30-45 minutes in class each week Work together on week’s goals, issues Ask Jon and Britt for advice USE THIS TIME WISELY Tonight  Meet your team  Discuss your team subject  Discuss team roles
    • BLOGS
    • YOUR BLOG Wordpress.com, tumblr, others A theme or topic is helpful At least one post per week You do not have to write a “book.”
    • FOR THE NEXT TIME Read the first four chapter of Groundswell  “The ladder”  POST process Your blog  Theme and URL Your project team’s project, cause, organization.