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VCU MASC 491 August 29

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Entertainment & HumorTechnology
1 of 19
WelcomE TO MASC 491 Social media
Who are we? Jon Newman The Hodges Partnership @jonnew jnewman@hodgespart.com Britt Farrar CarMax @saidlikefarrah Britt_d_farrar@carmax.com
The Course What will we cover? What are the expectations? What are the assignments? How will we grade? Gee, this is a pretty big class…
What will we cover? History Strategy Tactics Platforms Impact Measurement Mobile
What are the expectations? Facebook Twitter Reading assignments Allfacebook.com, thenextweb.com, mashable.com, prdaily.com Come to class Participate Work well with others
WHAT ARE THE ASSIGNMENTS? Regular reading to prepare for class Read those websites to prepare for quizzes Create, care, water and feed a personal blog Team social media project
The Books
How will we grade? Total of 100 points to be earned Team project: 45 points Peer evaluations: 15 points Your blog: 20 points Quizzes: 20 points Regular attendance is required Two unexcused absences lowers grade by 10 points Class participation will be considered
How we will communicate Blackboard VCU MASC 491 – official (Facebook group) Weekly “team time” in class to work on projects
Gee…this is a pretty big class? Class time About an hour of lecture, Q and A 30-45 minutes of team time including brain picking Lecture, part 2 or guest lecturer on a related topic One-on-one questions for 15 minutes
Who are You?
TONIGHT Project teams Some history Blogging Your assignment for the next time we meet
Team assignment Social media project Ten teams of equal number Using social media platforms and strategies you will learn create a social media project for a real cause, group or organization 15-minute presentations + written strategy, goal, execution, findings-summary document 360-peer review
TEAM TIME 30-45 minutes in class each week Work together on week’s goals, issues Ask Jon and Britt for advice USE THIS TIME WISELY Tonight Meet your team Discuss your team subject Discuss team roles
soCIAL MEDIA HISTORY ONE ONE SLIDE
Blogs
Your blog Wordpress.com, tumblr, others A theme or topic is helpful At least one post per week You do not have to write a “book.”
For the next time Read the first four chapter of Groundswell “The ladder” POST process Your blog Themeand URL Your project team’s project, cause, organization.

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VCU MASC 491 August 29

  • 1. WelcomE TO MASC 491 Social media
  • 2. Who are we? Jon Newman The Hodges Partnership @jonnew jnewman@hodgespart.com Britt Farrar CarMax @saidlikefarrah Britt_d_farrar@carmax.com
  • 3. The Course What will we cover? What are the expectations? What are the assignments? How will we grade? Gee, this is a pretty big class…
  • 4. What will we cover? History Strategy Tactics Platforms Impact Measurement Mobile
  • 5. What are the expectations? Facebook Twitter Reading assignments Allfacebook.com, thenextweb.com, mashable.com, prdaily.com Come to class Participate Work well with others
  • 6. WHAT ARE THE ASSIGNMENTS? Regular reading to prepare for class Read those websites to prepare for quizzes Create, care, water and feed a personal blog Team social media project
  • 8. How will we grade? Total of 100 points to be earned Team project: 45 points Peer evaluations: 15 points Your blog: 20 points Quizzes: 20 points Regular attendance is required Two unexcused absences lowers grade by 10 points Class participation will be considered
  • 9. How we will communicate Blackboard VCU MASC 491 – official (Facebook group) Weekly “team time” in class to work on projects
  • 10. Gee…this is a pretty big class? Class time About an hour of lecture, Q and A 30-45 minutes of team time including brain picking Lecture, part 2 or guest lecturer on a related topic One-on-one questions for 15 minutes
  • 12. TONIGHT Project teams Some history Blogging Your assignment for the next time we meet
  • 13. Team assignment Social media project Ten teams of equal number Using social media platforms and strategies you will learn create a social media project for a real cause, group or organization 15-minute presentations + written strategy, goal, execution, findings-summary document 360-peer review
  • 14. TEAM TIME 30-45 minutes in class each week Work together on week’s goals, issues Ask Jon and Britt for advice USE THIS TIME WISELY Tonight Meet your team Discuss your team subject Discuss team roles
  • 15. soCIAL MEDIA HISTORY ONE ONE SLIDE
  • 16.
  • 17. Blogs
  • 18. Your blog Wordpress.com, tumblr, others A theme or topic is helpful At least one post per week You do not have to write a “book.”
  • 19. For the next time Read the first four chapter of Groundswell “The ladder” POST process Your blog Themeand URL Your project team’s project, cause, organization.