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WelcomE TO MASC 491    Social media<br />
Who are we?<br />Jon Newman<br />The Hodges Partnership<br />@jonnew<br />jnewman@hodgespart.com<br />Britt Farrar<br />Ca...
The Course<br />What will we cover?<br />What are the expectations?<br />What are the assignments?<br />How will we grade?...
What will we cover?<br />History<br />Strategy<br />Tactics<br />Platforms<br />Impact<br />Measurement<br />Mobile<br />
What are the expectations?<br />Facebook<br />Twitter<br />Reading assignments<br />Allfacebook.com, thenextweb.com, masha...
WHAT ARE THE ASSIGNMENTS?<br />Regular reading to prepare for class<br />Read those websites to prepare for quizzes<br />C...
The Books<br />
How will we grade?<br />Total of 100 points to be earned<br />Team project:	45 points<br />Peer evaluations:	15 points<br ...
How we will communicate<br />Blackboard<br />VCU MASC 491 – official (Facebook group)<br />Weekly “team time” in class to ...
Gee…this is a pretty big class?<br />Class time<br />About an hour of lecture, Q and A<br />30-45 minutes of team time inc...
Who are You?<br />
TONIGHT<br />Project teams<br />Some history<br />Blogging<br />Your assignment for the next time we meet<br />
Team assignment<br />Social media project<br />Ten teams of equal number<br />Using social media platforms and strategies ...
TEAM TIME<br />30-45 minutes in class each week<br />Work together on week’s goals, issues<br />Ask Jon and Britt for advi...
soCIAL MEDIA HISTORY ONE ONE SLIDE<br />
Blogs<br />
Your blog<br />Wordpress.com, tumblr, others<br />A theme or topic is helpful<br />At least one post per week<br />You do ...
For the next time<br />Read the first four chapter of Groundswell<br />“The ladder”<br />POST process<br />Your blog <br /...
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VCU MASC 491 August 29

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Transcript of "VCU MASC 491 August 29"

  1. 1. WelcomE TO MASC 491 Social media<br />
  2. 2. Who are we?<br />Jon Newman<br />The Hodges Partnership<br />@jonnew<br />jnewman@hodgespart.com<br />Britt Farrar<br />CarMax<br />@saidlikefarrah<br />Britt_d_farrar@carmax.com<br />
  3. 3. The Course<br />What will we cover?<br />What are the expectations?<br />What are the assignments?<br />How will we grade?<br />Gee, this is a pretty big class…<br />
  4. 4. What will we cover?<br />History<br />Strategy<br />Tactics<br />Platforms<br />Impact<br />Measurement<br />Mobile<br />
  5. 5. What are the expectations?<br />Facebook<br />Twitter<br />Reading assignments<br />Allfacebook.com, thenextweb.com, mashable.com, prdaily.com<br />Come to class<br />Participate<br />Work well with others<br />
  6. 6. WHAT ARE THE ASSIGNMENTS?<br />Regular reading to prepare for class<br />Read those websites to prepare for quizzes<br />Create, care, water and feed a personal blog<br />Team social media project<br />
  7. 7. The Books<br />
  8. 8. How will we grade?<br />Total of 100 points to be earned<br />Team project: 45 points<br />Peer evaluations: 15 points<br />Your blog: 20 points<br />Quizzes: 20 points<br />Regular attendance is required<br />Two unexcused absences lowers grade by 10 points<br />Class participation will be considered<br />
  9. 9. How we will communicate<br />Blackboard<br />VCU MASC 491 – official (Facebook group)<br />Weekly “team time” in class to work on projects<br />
  10. 10. Gee…this is a pretty big class?<br />Class time<br />About an hour of lecture, Q and A<br />30-45 minutes of team time including brain picking<br />Lecture, part 2 or guest lecturer on a related topic<br />One-on-one questions for 15 minutes<br />
  11. 11. Who are You?<br />
  12. 12. TONIGHT<br />Project teams<br />Some history<br />Blogging<br />Your assignment for the next time we meet<br />
  13. 13. Team assignment<br />Social media project<br />Ten teams of equal number<br />Using social media platforms and strategies you will learn create a social media project for a real cause, group or organization<br />15-minute presentations + written strategy, goal, execution, findings-summary document<br />360-peer review<br />
  14. 14. TEAM TIME<br />30-45 minutes in class each week<br />Work together on week’s goals, issues<br />Ask Jon and Britt for advice<br />USE THIS TIME WISELY<br />Tonight<br />Meet your team<br />Discuss your team subject<br />Discuss team roles<br />
  15. 15. soCIAL MEDIA HISTORY ONE ONE SLIDE<br />
  16. 16.
  17. 17. Blogs<br />
  18. 18. Your blog<br />Wordpress.com, tumblr, others<br />A theme or topic is helpful<br />At least one post per week<br />You do not have to write a “book.”<br />
  19. 19. For the next time<br />Read the first four chapter of Groundswell<br />“The ladder”<br />POST process<br />Your blog <br />Themeand URL<br />Your project team’s project, cause, organization.<br />
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