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Update on what's new in social media in 2012

Update on what's new in social media in 2012

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Transcript

  • 1. PRSARVA – Social media „12
  • 2. Facebook IPO Day
  • 3. The Day of the Hoodie
  • 4. Why we got up so early.
  • 5. Timeline
  • 6. Timeline• Be a “storyteller”• Vary your posts or “stories”• Take advantage of the chronology• “App row”• Did I mention “be a “storyteller?”
  • 7. Cover Photo Do: Don‟t:Use it to grab attention Include price or purchase infoRepresent your brand Include contact info Encourage “likes” or “shares” Include calls to action Misrepresent
  • 8. Posts = Stories
  • 9. Posts = Stories• Links• Photos, videos, etc.• Questions• Milestones• Telling a ongoing story about your brand• Coming soon: “Offers”
  • 10. A story starts from the beginning…
  • 11. The App Row: “Views and Apps”
  • 12. Apps (What Became of Tabs)
  • 13. SleepBetter Page
  • 14. SleepBetter Contest App
  • 15. Pinned Post Stays “pinned” to top left of wall for seven days This is the place for a call to action for events, Contests, Apps, etc.
  • 16. Highlighted Post
  • 17. Milestones
  • 18. Admin Panel
  • 19. Admin Panel• Edit page• Build audience – Invite email contacts, Invite FB friends, share page, Facebook ads• Help – Visit Help Center, Product Guide, Videos, FB Marketing Resources• Private messages, Insights, new likes, etc.
  • 20. Storytelling• Vary your posts – Use these new Facebook Timeline tools – Focus on photos, videos, links, etc. – Quality engagement – Wednesday is a good engagement day – Contests and custom apps – Change your images and cover photos – Facebook ads help you grow
  • 21. To sum up….. Not about “look at me” anymore, It‟s about “look at this…”
  • 22. Online bulletinboard for your Thrives on visuals Leading referrer shared fromfavorite images. of traffic for retail around the web. brands.
  • 23. Source: http://thechrisvossshow.com/the-power-of-pinterest-infographic/
  • 24. Pinterest facts and stats• New leading referral traffic generator for retail brands. – Number two behind Facebook• 10.4 million users• 18-44 year old, 80 percent users are female• They live in midwest and southeast• 60 percent attending at least some college
  • 25. Pinterest stats and facts• High-quality photos grouped together on boards based on themes and interests• Follow other people and/or their specific boards• Easy search by topic, subject, theme or price• Sticky and fast growing• Drives traffic to specific websites through links back through photos
  • 26. and PR• Think visually• Don’t promote, tell a story• Pin videos• Share stories, articles, blogs• Make sure the links work• Maximize the descriptions• Measure success
  • 27. So why did…. buy ?
  • 28. Because has mobile issues Limited ad exposure Limited app exposure But more than half of monthly active users access through mobile
  • 29. The fear of the hoodie… Retooling Facebook‟s mobile strategy is the number one priority.