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Hodges Digital - PRSA Richmond

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  • 1. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Social meets Digital + Mobile and PR drives Results
  • 2. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital PR is winning the battle! Congrats…
  • 3. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital then & now PRSA
  • 4. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital When we did this last year… Conversing not broadcasting Geolocation Privacy Online vs. Mobile Measurement Live “U”broadcasting
  • 5. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Now it’s about… How to grow communities Measuring success Multi-channeling Mobile Broadcasting TNG The “great platform shakeout” Some new players/trends to watch B2B vs. B2C
  • 6. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  • 7.
    • Facebook at ( nearly )600 Million
        • Branded Public Profiles
        • Branded Apps
        • Targeted Advertising
  • 8. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital C A S E S T U D I E S
  • 9. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 01 AMF FAN PAGE + CUSTOM APPS C A S E S T U D I E S AMF Bowling Results: 23,891 Fans (doubled over last eight months) 52.2% Fan engagement (more than half their fans have engaged with the brand each month)
  • 10. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 02 CHILDFUND CUSTOM APP ChildFund International Results: 167% Increase in Fan Base 57% Fan engagement 100 days of Yes C A S E S T U D I E S
  • 11. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital 03 SLEEPBETTER FAN PAGE Results: 21,767 Fans 93.3% Fan engagement You Tube video viewed almost 3.5 Million times Sleepbetter.org C A S E S T U D I E S
  • 12. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Cross-Promotion Consistent Branding On-Going Engagement
  • 13. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital T E C H N O L O G Y
  • 14. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  • 15. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  • 16. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
    • Mobile Optimized Websites
    • Mobile Apps
    • Tendency is to be all things
    • Prioritize must-haves/ Include some bells & whistles
    • Enable everyday Interactions
    • Don’t Forget the Brand
  • 17. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Broadcasting… The Next Generation
  • 18. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  • 19. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital K E E P Y O U R E Y E S ON . . .
  • 20. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital
  • 21. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Visual Search Apps Economy Mobile Commerce
  • 22. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital W H A T ’ S I M P O R T A N T N O W ?
  • 23. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital Facebook tabs/apps Mobile Twitter Deals/offers Geolocation Video incorporation Blogs Facebook Twitter Skype Mobile
  • 24. DROP US A LINE (804)788.1414 WEBSITE Hodgesdigital.com FACEBOOK Facebook.com/HodgesDigital January 2011 Questions?