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2013

#canneslions

Ogilvy &
Mather

impact
8

by Adam Kornblum

Community Director
Social@Ogilvy/Ogilvy & Mather
Day 1: "Ogilvy dominates
social media at cannes"

-Campaign
We arrived with an
editorial calendar and

shareable assets.
Ogilvy Focused on
thought leadership...

All living in one location.
Real-time coverage, daily
recaps, infographics, video
interviews, and more—

All designed to be shared.
Thomas Crampton an...
Our content was

shared by our clients.
value was baked
into every post

and shared by influencers.
Daily op-eds amplified

our presence
"If I had to give one agency the
Grand Prix award for festival
Twitter coverage it would be
Ogilvy & Mather, no contest."
...
Ogilvy & Mather Client

Feedback
Global Creative Director, Coca-Cola

VP of Global Advertising Strategy and Creative Excel...
End result: Ogilvy earned

"11,000 more mentions than
nearest competitor."-The Drum
"Ogilvy remained leagues
ahead in the hashtag
stakes." -Salesforce
#Ogilvycannes earned

126 million impressions.
#OgilvyCannes

126 million
impressions
on Twitter

Y-O-Y growth

mentioned ...
Shared content on
Facebook skyrocketed
y-o-y by

8,325%
Facebook
posts earned

58,530
Likes
Source: Facebook insights

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Ogilvycannessocialmediareport

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I 2013 stod der, ude i den store verden, Ogilvy på rigtigt meget. Sådan var det også på den ”sociale” scene. Det blev blandt andet præmieret stort i Cannes.
Få her et MEGET interessant indblik, fra Adam Kornblum, Community Director, Ogilvy, netop med udgangspunkt i Cannes og den sociale strategi.

Published in: Technology, Business
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Transcript of "Ogilvycannessocialmediareport"

  1. 1. 2013 #canneslions Ogilvy & Mather impact 8 by Adam Kornblum Community Director Social@Ogilvy/Ogilvy & Mather
  2. 2. Day 1: "Ogilvy dominates social media at cannes" -Campaign
  3. 3. We arrived with an editorial calendar and shareable assets.
  4. 4. Ogilvy Focused on thought leadership... All living in one location.
  5. 5. Real-time coverage, daily recaps, infographics, video interviews, and more— All designed to be shared. Thomas Crampton and video team captured interviews in real-time with top executives from Coca-Cola, Unilever, our Chairman and CEO, WPP's CEO, and more.
  6. 6. Our content was shared by our clients.
  7. 7. value was baked into every post and shared by influencers.
  8. 8. Daily op-eds amplified our presence
  9. 9. "If I had to give one agency the Grand Prix award for festival Twitter coverage it would be Ogilvy & Mather, no contest." -Duo consulting's blog
  10. 10. Ogilvy & Mather Client Feedback Global Creative Director, Coca-Cola VP of Global Advertising Strategy and Creative Excellence Coca-Cola
  11. 11. End result: Ogilvy earned "11,000 more mentions than nearest competitor."-The Drum
  12. 12. "Ogilvy remained leagues ahead in the hashtag stakes." -Salesforce
  13. 13. #Ogilvycannes earned 126 million impressions. #OgilvyCannes 126 million impressions on Twitter Y-O-Y growth mentioned in 17,483 tweets #1 most retweeted tweet for all of #CannesLions Source: Sysomos on Twitter Reach 673%% Total number of Retweets for #ogilvycannes: 13,972 owth: 576% -Y gr Y-O
  14. 14. Shared content on Facebook skyrocketed y-o-y by 8,325% Facebook posts earned 58,530 Likes Source: Facebook insights SlideShare 52,122 views on our thought leadership pieces Source: SlideShare
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