Ogilvycannessocialmediareport
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Ogilvycannessocialmediareport

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I 2013 stod der, ude i den store verden, Ogilvy på rigtigt meget. Sådan var det også på den ”sociale” scene. Det blev blandt andet præmieret stort i Cannes. ...

I 2013 stod der, ude i den store verden, Ogilvy på rigtigt meget. Sådan var det også på den ”sociale” scene. Det blev blandt andet præmieret stort i Cannes.
Få her et MEGET interessant indblik, fra Adam Kornblum, Community Director, Ogilvy, netop med udgangspunkt i Cannes og den sociale strategi.

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Ogilvycannessocialmediareport Ogilvycannessocialmediareport Presentation Transcript

  • 2013 #canneslions Ogilvy & Mather impact 8 by Adam Kornblum Community Director Social@Ogilvy/Ogilvy & Mather
  • Day 1: "Ogilvy dominates social media at cannes" -Campaign
  • We arrived with an editorial calendar and shareable assets.
  • Ogilvy Focused on thought leadership... All living in one location.
  • Real-time coverage, daily recaps, infographics, video interviews, and more— All designed to be shared. Thomas Crampton and video team captured interviews in real-time with top executives from Coca-Cola, Unilever, our Chairman and CEO, WPP's CEO, and more.
  • Our content was shared by our clients.
  • value was baked into every post and shared by influencers.
  • Daily op-eds amplified our presence
  • "If I had to give one agency the Grand Prix award for festival Twitter coverage it would be Ogilvy & Mather, no contest." -Duo consulting's blog
  • Ogilvy & Mather Client Feedback Global Creative Director, Coca-Cola VP of Global Advertising Strategy and Creative Excellence Coca-Cola
  • End result: Ogilvy earned "11,000 more mentions than nearest competitor."-The Drum
  • "Ogilvy remained leagues ahead in the hashtag stakes." -Salesforce
  • #Ogilvycannes earned 126 million impressions. #OgilvyCannes 126 million impressions on Twitter Y-O-Y growth mentioned in 17,483 tweets #1 most retweeted tweet for all of #CannesLions Source: Sysomos on Twitter Reach 673%% Total number of Retweets for #ogilvycannes: 13,972 owth: 576% -Y gr Y-O
  • Shared content on Facebook skyrocketed y-o-y by 8,325% Facebook posts earned 58,530 Likes Source: Facebook insights SlideShare 52,122 views on our thought leadership pieces Source: SlideShare