TTIA Summit For Slideshare

THE NEW SOCIAL REVOLUTION 1

WATCH THE VIDEO 2

THE NEW SOCIAL REVOLUTION Questions To Answer 1) What is it? 2) Who is involved in the revolution? 3) Why should we participate? 4) How do we do it? 3

WHAT IS THE REVOLUTION? 4

THE 2 COMPONENTS OF THE REVOLUTION Social Media Social Networks 5

THE 1 ST COMPONENT - SOCIAL MEDIA Social Media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives... - Brian Solis, Futureworks PR 6

“SOCIAL MEDIA IS LIKE TEEN SEX. EVERYONE WANTS TO DO IT. NOBODY KNOWS HOW. WHEN IT’S FINALLY DONE THERE IS SURPRISE IT’S NOT BETTER.” AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE 7

IN PLAIN ENGLISH, WHAT IS SOCIAL MEDIA? Social Media is any information distributed through online tools. - wikipedia 8

BUT THAT’S NOT ALL, FOLKS SOCIAL MEDIA IS A CONVERSATION CARRIED OUT AND SUPPORTED BY ONLINE TOOLS. 10

WHAT ARE SOCIAL MEDIA NETWORKS? 11

SOCIAL MEDIA NETWORKS ARE VILLAGES 12

SOCIAL MEDIA NETWORKS ARE VILLAGES Language Taboos Culture Etiquette Laws and Law Enforcement Some have a Class Hierarchy (i.e. experts and novices, staff and contributors) 13

WHAT DO SOCIAL MEDIA NETWORKS DO? Networks Task Network Q) What is a Network? Send A Piece of Mail US Postal Service A) Networks are organized Meet New People Organizations/Clubs channels or workflows that get things done. Travel To Another City Highways and Roads 14

WHAT DO SOCIAL MEDIA NETWORKS DO? The problem with real life networks 15

WHAT DO SOCIAL NETWORKS DO? We can do better 16

THE 4 TYPES OF SOCIAL MEDIA NETWORKS Social Networking Sites : MySpace Facebook Linked In 17

THE 4 TYPES OF SOCIAL MEDIA NETWORKS Content Sharing Sites or UGC’s: Flickr YouTube Vimeo 18

THE 4 TYPES OF SOCIAL MEDIA NETWORKS Blogs and Micro-Blogs: Blogger Moveable Type Twitter 19

THE 4 TYPES OF SOCIAL MEDIA NETWORKS Collaborative Spaces: Wikipedia Delicious Stumble Upon 20

WHO IS PARTICIPATING? 21

WHO IS PARTICIPATING? 3 OUT OF 4 AMERICAN'S USE SOME FORM OF SOCIAL TECHNOLOGY Forrester, The Growth Of Social Technology Adoption, 2008 22

WHO IS PARTICIPATING? 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 23

WHO IS PARTICIPATING? Graphic: www.businessweek.com Data: Forrester Research 2007 24

WHAT IS THE REVOLUTION? 27

THE SOCIAL REVOLUTION IS LIBERATION! 28

WHY SHOULD WE PARTICIPATE? 29

WHY SOCIAL MEDIA? Joining the conversation is the next evolution in communications Builds trust among consumers Can be tied to measurable business objectives Puts a new face(s) on a large organization 30

WHY SOCIAL MEDIA? Immediate feedback on you Changing face of customer service Trust Empowerment First investment is high on time, low on $$$$ 31

WHY SEAWORLD GOT STARTED Leverage goodwill Share knowledge base Thought leadership De-mystify processes Showcase our culture 32

TURNING POINT 33

THE CHALLENGE--2007 Journey to Atlantis was opening four weeks early Traditional media and PR campaigns were already underway The Web site did not allow for depth of info desired by fans 34

THE SOLUTION Social Media Campaign Targeting online coaster community Measurable objectives A chance to “dip our toes in the water” 35

MEASURING SUCCESS 12 Coaster sites covered opening 50 links from unique web sites, 30 from ACE-related sites Internet is top source of information on exit surveys ROI =$$$$ 36

CHAPTER TWO Launch of What’s Under the Sea? Why a Group blog? Integrating Twitter and Facebook 37

WHAT IS RACKSPACE DOING? Rapid Customer Intervention on Twitter Facebook pages Company Blogs Crisis Communication Building 43—cutting edge of internet Rackspace Cloud– news and technology Rackspace blog– corporate news 39

WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL 40

VISIT ALAMOBOWL.COM 46

WHAT IS THE ATKINS GROUP DOING? - Y VODKA 47

VISIT YVODKA.COM 53

WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND 54

VISIT SOPADRE.COM 60

HOW CAN YOU GET STARTED? Try the technology Listen to the conversation Contribute Participate Give Back 61

WHO SHOULD BE DOING SOCIAL MEDIA? Interested in new technology Subject Matter Expert Can resolve customer questions/issues Comfortable with interaction 62

HOW TO THINK Objectives What are they? Strategy How does it mesh with other marketing/communication plans? Tactics = Technology Choice 63

FREE RESOURCES Social Media Clubs Social Media Breakfasts Online tweet-ups, meet-ups and meetings Communications organizations Find a mentor 64

THE SPIRIT OF THE COMMUNITY Authenticity Transparency Pay it Forward Unselfish 65

WHAT IS THE FUTURE OF SOCIAL MEDIA? More choices, more opportunity Continued emphasis on individuals vs. corporations Integration and synchronization 66

THE FUTURE OF SOCIAL MEDIA The Real Question is: How will your company adapt and adopt? Can you accept the intrinsic value of these technologies? Technologies will continue to evolve which integrate into Americans mobile lifestyles… 67

THE FUTURE OF SOCIAL MEDIA What are you waiting for? We must get over the FUD disorder The Pope has a You Tube Channel The White House has appointed a Social Media Director The Texas Railroad Commissioner has YouTube videos! 68

WHERE TO START? Develop Digital Citizenship guidelines….and use them! Guide your team or staff into the technology Be the thought leader by starting your own Facebook, LinkedIn and Twitter pages….and share what you’ve learned. 69

THINGS TO READ Cluetrain Manifesto www.cluetrain.com Naked Conversations Robert Scoble and Shel Israel New Rules of Marketing and PR David Meerman Scott 70

THINGS TO READ Now is Gone Geoff Livingston Groundswell Charlene Li and Josh Bernoff Personality Not Included 71

FRAN STEPHENSON E-Mail: fran.stephenson@rackspace.com Twitter: fransteps CONNECT Find me on Facebook and LinkedIn WITH US JONATHAN FAUNCE E-Mail: jonathan@theatkinsgroup.com Twitter: thefaunces Find me on Facebook and LinkedIn 72

QUESTION & ANSWER 73

TTIA Summit For Slideshare

by jonnboy44 on Oct 02, 2009

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