Marketing with Meaning in Pharma Pecha Kucha

by Jonathan Richman on Oct 29, 2009

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Using the Pecha Kucha style (20 slides, 20 seconds each), this is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma and healthcare industries have struggled to find a way to truly connect with customers, but continue to use the old, interruptive model of advertising. Using Marketing with Meaning could the answer. Unfortunately, the production company messed up my slides, so I had to improv a bit. Follow this link to my post and you’ll be able to get more details and see a video of my presentation.

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Marketing with Meaning in Pharma Pecha Kucha — Presentation Transcript

Are you Marketing with Meaning?
Or are you Lenny?
@jonmrich

We’ve been at this game for years...
2

We’ll still put an ad anywhere...
3

...and our customers can’t escape...
4

...or can they?
5
66
150
8.8

We don’t even like our marketing
6

It’s time for us to evolve...
7

8
...because tomorrow isn’t guaranteed

The past and the future
9

Marketing that people choose to engage with
Marketing that itself improves people’s lives

Solution
11
10
150

Connection
12
13
30

Achievement
13
8
30

Pharma’s advertising history...
14

...isn’t doing much for public trust
15
4
31
10
The Harris Poll®, Oct. 08

But some companies are changing that...
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...and Marketing with Meaning today
17

Nothing is more meaningful than our products...
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...but what if our marketingwas equally meaningful?

The test...
Will people choose to engage with my marketing?
Does this marketing add value to people’s lives?
Is this work meaningful...to me?
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MarketingWithMeaning.com
The Finale
20
Jonathan Richman
@jonmrich
Text HEALTHCARE to 50500

The Presentation
For everyone viewing on Slideshare, here comes the video of me presenting these slides as a recent conference. After much preparation, there was a major glitch with my slides. Instead of seeing the slides I supplied them (and you just saw), I got “slightly” edited slides that had all the titles cut off or otherwise misformatted. Sometimes this resulted in nonsensical statements and, at other times, the results were quite amusing. Either way, I had to improv my way through not just this difficult format, but also the additional challenge of a little mystery every time a new slide appeared.
You can see the presentation on YouTube as well: http://www.youtube.com/watch?v=TYXYdESSnNY
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Marketing with Meaning in Pharma Pecha Kucha

by Jonathan Richman on Oct 29, 2009

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Marketing with Meaning in Pharma Pecha Kucha — Presentation Transcript