Dose of Digital FDA Pharma Social Media Hearing Testimony - Corrective Information Strategy

by Jonathan Richman on Nov 06, 2009

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This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding "what parameters should apply to the posting of corrective information on Web sites controlled by third parties?"

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Dose of Digital FDA Pharma Social Media Hearing Testimony - Corrective Information Strategy — Presentation Transcript

Can a LACK of regulations improve the quality of healthcare information available online? Jonathan Richman Director of Strategic Planning, Bridge Worldwide Author, Dose of Digital

Your Mission:

“ Advancing the public health by helping to speed innovations that make medicines and foods more effective, safer, and more affordable.”

“ Helping the public get the accurate, science-based information they need...”

FDA CODE TRANSLATION WWW INTERNET PROMOTION

A Massive Shift

2000

46% of US adults have Internet access

5% have broadband access

25% look online for healthcare information

2009

74% of US adults have Internet access

57% have broadband access

61% look online for healthcare information

Source: The Social Life of Health Information, Pew Internet, 2009

What They Find 41% Source: The Social Life of Health Information, Pew Internet, 2009

What They Find Source: Nielsen BuzzMetrics, Personal Communications Nielsen BuzzMetrics total Healthcare discussions (~1,350 sites): 82,697 per day 1,840 per day WebMD alone:

So What?

“ Three-quarters of health seekers do not consistently check the source and date of the health information they find online.”

Source: Online Health Search, Pew Internet, 2006

This Information Has An Influence Source: The Social Life of Health Information, Pew Internet, 2009           User generated content affects treatment decisions

PATIENT HEALTH IS AT STAKE

Patients Are Pleading for Quality Advice... The joint/muscle pain is killing me. Can anyone help me?

...And Need Answers to Simple Questions If I double the dose, would the blisters go away faster? I don’t think there’s any evidence...double your dose and see what happens.

CAN PHARMA PLAY A ROLE?

The recommended dosage of VALTREX for treatment of cold sores is 2 grams twice daily for 1 day taken 12 hours apart.

The joint/muscle pain is killing me. Can anyone help me? Longer durations of adjuvant hormonal therapy improve survival versus shorter durations.

A POTENTIAL COMPROMISE

A Compromise That Improves Patient Health

About your product only

Short, consistent safety disclaimers

Current prescribing information is your script

Validate your answer is legitimate

Catalog and periodically share with FDA

We'd recommend contacting your physician to discuss this right away.

Let’s find some middle ground and improve the quality of healthcare information available online

Special Thanks

Val Jones, M.D., CEO of Better Health, LLC

Susanna Fox, Pew Internet & American Life Project

Melissa Davies, Nielsen BuzzMetrics

Everyone else who provided me with information for this presentation

Dose of Digital FDA Pharma Social Media Hearing Testimony - Corrective Information Strategy

by Jonathan Richman on Nov 06, 2009

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Dose of Digital FDA Pharma Social Media Hearing Testimony - Corrective Information Strategy — Presentation Transcript