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Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
Wood Street - Utility Content - Be the Hero Your Clients Need
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Wood Street - Utility Content - Be the Hero Your Clients Need

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Breaking through the noise with content that serves a purpose! …

Breaking through the noise with content that serves a purpose!
Today we will discuss:
Content Marketing
Buyer Personas
Creating and Sharing Content
Responsive Design
Maintaining Your Hero Status

Published in: Self Improvement
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  • 1. Utility Content – Be the Hero Your Clients Need Breaking through the noise with content that serves a purpose! Today we will discuss: • Content Marketing • Buyer Personas • Creating and Sharing Content • Responsive Design • Maintaining Your Hero Status Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #FredNMT
  • 2. Content Marketing – Didn‟t that die? Content marketing is alive and well! As long as it‟s useful. What is content marketing? “Traditional marketing and advertising is telling the world you‟re a rock star. Content Marketing is showing the world that you are one.” - Robert Rose, from Content Marketing Institute Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #FredNMT
  • 3. Content Marketing – Making it useful… What is useful content marketing? Ann Handley, author of Content Rules, says the most important takeaway from her book is… “Be relentlessly customer-focused and not corporate-focused. Ask yourself…„What marketing will my customer THANK me for?‟” Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #FredNMT
  • 4. Buyer Personas – Being customer focused… Being customer focused means knowing them… To paraphrase Adele Revella, founder of Buyer Persona Institute, a buyer persona is defined as… “A detailed profile of an example buyer that represents the real audience – the buyer that you hope to persuade to buy your products, services or solution.” Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet
  • 5. Buyer Personas – Have some fun…  Who are they?  What do they do?  Why should they care about your organization?  Where are they and where do they find you?  How do you convert them into a client or a fan? Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet
  • 6. Content – Give them the good stuff… You know your audience, give them what they need… You are an expert. Share your expert knowledge with them… They don‟t know what you know! • Write how-to posts • Lists, reviews and other quick posts • Instructional video and podcasts • White papers and eBooks • Your expert knowledge in their language Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet
  • 7. Content – Don‟t waste great content… You create good content almost daily… Ideas, inspiration, and the stuff your audience needs… Right under your nose… • Emails • Conversations • Presentations • Sales materials • Ideas are everywhere! Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet
  • 8. Responsive Design – Utility and Mobile Mobile is made for utility content… This is situational. Think through the user experience. What do your customers need from you on mobile? • Video how-to content • Directions, number, hours, etc. • Pricing, product reviews • Social media channels • Account information • Content suggestions Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet
  • 9. Responsive Design – Utility and Mobile Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet
  • 10. Maintaining Your Hero Status Heroes are consistent, reliable, always save the day… Be there in their time of need… • Stay on top of trends, read! • Revisit personas, anything change? • Where are your connections? • Where aren‟t your connections? • Is your content still relevant? • Can you repurpose existing content? • Are you sharing in other ways? Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet
  • 11. Maintaining Your Hero Status Always be thinking… “…What marketing will my customer THANK me for?” • Are you getting thanks? • When? With what? • Can you duplicate? • Can you expand the effort? • What else do they need? Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet
  • 12. Resources Blogs and books… Things to do… • www.woodstreet.com • Subscribe to blogs • www.marketingprofs.com • Attend seminars • www.contentmarketinginstitute.com • Google Alerts or something similar • www.zeromomentoftruth.com • READ • www.mediapost.com • Write every day • www.spinsucks.com • Learn how to shoot video • www.contentrulesbook.com • Learn how to take good pictures • www.optimizebook.com • Listen to yourself! Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet
  • 13. Questions? Contact me… • www.woodstreet.com • jbailey@woodst.com • @woodstreetweb • @jonmikelbailey • Facebook.com/woodstreetweb • Also on Pinterest, Google+, LinkedIn • 301.668.5006 x101 Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com #woodstreet

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