Personal branding old school vs new world

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Personal branding old school vs new world

  1. 1. Personal Branding Ref: 0033Personal Branding - Old School Vs New WorldOld School Personal Branding New World Personal Branding Celebrities, politicians, powerful executives  Everyone can do it and super rich Focused on how only the powerful kicked  Focused on how any smart and focused butt individual can kick butt One way spin based broadcast  Two way real conversation Corporate created content  We created content He/she who outspends wins  He/she who outreaches wins One size fits all  Personalised, customer tailored niche Focus groups  User feedback and contribution Deception  Transparency Bullsh****t  Authenticity The story must be compelling but can be  The story must be compelling and must be real fiction (buy this and you will have more sex) (buy this and you will take better photos) Focus on corporate marketing  Focus on passionate users Get the customer to believe in it  YOU believe in it For further information on this handout and the consulting Page 1 of 4 and coaching programs available please contact: Image Group International Asia Pacific Head Office T: (+61 3) 9820 4449 E: info@imagegroup.com.au www.imagegroup.com.au ©2011

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