Communicate your message – build your personal brand

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Communicate your message – build your personal brand

  1. 1. Personal Branding Ref: 0052Communicate Your Message – Build Your Personal BrandHow well do you get your message across in a face-to-face situation? Can you beabsolutely sure that your listener has concentrated on hearing you right through tothe end?There are many reasons why most of us are guilty of occasionally ‘tuning out’ ofconversations. There may be a lot going on around us, or perhaps the speaker isbeginning to ‘waffle’ or become repetitious. Their body language may beinappropriate for the situation, perhaps lacking eye contact or appearing as thoughthey are closed off to the messages being received or imparted.Because there are now so many ways to communicate – through email, conferencecalls, Skype and so on – we have to consciously re-adjust to a face-to-face meetingand make good use of the appropriate speaking skills. It may be time for you to re-evaluate your speaking techniques in order for you to appear more confident andaffirmative in a verbal situation and to ensure that your message is regarded asimportant. Fortunately, there are techniques that will help you with such situations.  Create impact by speaking more slowly and in a lower tone of voice. This makes the message sound more serious and you appear more authoritative.  In addition, keep your sentences short, and pause to give the listener more time to process your message. Page 1 of 2 For further information on this handout and the consulting and coaching programs available please contact: Image Group International Asia Pacific Head Office T: (+61 3) 9824 0420 www.imagegroup.com.au E: info@imagegroup.com.au ©2012
  2. 2.  Try to avoid nodding and smiling too often. These unconscious habits can make your message seem more trivial and so lower your credibility.  When you focus on what you are saying, you look more serious, and this emphasises to the listener that what you are saying is important.  Try to maintain eye contact with the listener. Maintain the kind of body language that makes it easier for the other person to listen to you. Stand with your head up and your shoulders down so that you look ‘open’ to the conversation. However, don’t appear overly friendly, as this may make it more difficult to ‘manage’ a difficult situation or engage in a challenging conversation on another occasion.  Think about your stance as you mentally review what you are about to say. Your message will have more impact when you are concise. The skill of imparting your message without a lot of waffle will also help you to effectively use social networking, whether through Twitter, Facebook or LinkedIn. Your brevity will be appreciated.Remember, your verbal and physical presentation is important in a face-to-facesituation, it adds creditability to your offline personal brand. As a spokesperson foryour company, you should be seen as approachable and personable, yet stillmaintain enough distance to ensure professionalism. A mental ‘step back’ willenable you to speak with confidence and a new air of authority. “Communication is the real worth of leadership” Nitin Nohria Dean, Harvard Business School Page 2 of 2 For further information on this handout and the consulting and coaching programs available please contact: Image Group International Asia Pacific Head Office T: (+61 3) 9824 0420 www.imagegroup.com.au E: info@imagegroup.com.au ©2012

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