Changing your hair colour
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Changing your hair colour

  • 211 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
211
On Slideshare
211
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Personal Branding Ref: 0036 Changing Your Hair ColourWe all know the power of a good hair day. So it’s no surprise to hear the state of your mane andstate of mind are inextricably linked. So much so that many hairstylists see themselves asquasi-psychologists.“Hair is a huge part of a woman’s personality,” says stylist Michael Brennan. “It can tell me somuch about where a client is at. And a new style can not only change someone’s look, but alsotheir outlook on life. “For Brennan, the best cuts come when there is an established relationshipbetween him and his client.“You get to know clients so well,” says Brennan. “It’s a really intimate relationship. You’reworking in their personal space and crossing boundaries in a way that you wouldn’t even dowith a psychologist. Clients usually feel comfortable enough to talk about any issues they’rehaving.” Page 1 of 6 For further information on this article and the coaching programs available please contact: Image Group International Asia Pacific Head Office Tel: (+61 3) 9820 4449 E: info@imagegroup.com.au W: www.imagegroup.com.au A member of IGI Worldwide ©2009
  • 2. In research conducted by Goldwell among 25-to-54-year-old women, 52 percent said they feltless confident when they were having a bad hair day. A Massive 81 percent said that dyeingtheir hair changed the way they felt about themselves, while 72 per cent said they had changedtheir hair colour to try and overhaul their image. Page 2 of 6 For further information on this article and the coaching programs available please contact: Image Group International Asia Pacific Head Office Tel: (+61 3) 9820 4449 E: info@imagegroup.com.au W: www.imagegroup.com.au A member of IGI Worldwide ©2009
  • 3. “Blondes are at least seen as having more fun,” says Mersmann. “I think consumers totally buy into thisimage. But I’d say half of my clients go back to their natural roots, so perhaps they didn’t have as muchfun as they thought they would”.Mersmann notes that a large number of newly blonde clients have just come out of a relationship.Blonde is certainly not a colour associated with settling down. Anita Loos wrote Gentlemen preferblondes, but the sequel was But gentlemen Marry Brunettes.Above: Racheal McAdams and Victoria Beckham have both given blonde hair a go, but have both return to theirnatural colours in recent months. Page 3 of 6 For further information on this article and the coaching programs available please contact: Image Group International Asia Pacific Head Office Tel: (+61 3) 9820 4449 E: info@imagegroup.com.au W: www.imagegroup.com.au A member of IGI Worldwide ©2009
  • 4. “From observations, women who dye there hair red are outgoing,” says Mersmann. Bray agrees:“Natural red hair is quite rare in the gene pool, so you could theorise that somebody who wants to go redwants to stand out.” Redheads have been associated with many traits throughout history – from a fiery-temper to femme fatale.Above: Ashlee Simpson and Rumer Williis have experimented with many hair colours, until they both decided onred as there preferred opinion. Page 4 of 6 For further information on this article and the coaching programs available please contact: Image Group International Asia Pacific Head Office Tel: (+61 3) 9820 4449 E: info@imagegroup.com.au W: www.imagegroup.com.au A member of IGI Worldwide ©2009
  • 5. Page 5 of 6For further information on this article and thecoaching programs available please contact: Image Group International Asia Pacific Head Office Tel: (+61 3) 9820 4449 E: info@imagegroup.com.au W: www.imagegroup.com.au A member of IGI Worldwide ©2009
  • 6. “Your hair communicates even when you are not talking... becongruent with the personal brand image you present to theworld.” Jon-Michail Page 6 of 6 For further information on this article and the coaching programs available please contact: Image Group International Asia Pacific Head Office Tel: (+61 3) 9820 4449 E: info@imagegroup.com.au W: www.imagegroup.com.au A member of IGI Worldwide ©2009