Take Control of the World Wide WebJon Lee, DIRjon.lee@dir.texas.govfacebook.com/lee.jon@jonlee11November 21, 2011
Current State of the Web
Current State of the WebFacebook Customization
Current State of the WebFacebook CustomizationGoogle Search Tricks
Current State of the WebFacebook CustomizationGoogle Search TricksDiscover New Sites
Current State of the WebFacebook CustomizationGoogle Search TricksDiscover New SitesPromote Your Blog
How do you use the Web?
How do you use the Web?
How do you use the Web? Entertainment
How do you use the Web? Entertainment
How do you use the Web? Entertainment
How do you use the Web? Entertainment
What else is happening on the Web?
Topics• Reputation Management/Facebook Customization   – Smart Lists   – Privacy• Google Search Tricks• Discover New Sites...
Facebook Smart ListsAll your friends automatically arranged inSmart Lists  – Work, School, Family, City  – You can see upd...
Facebook Smart Lists
Facebook Smart Lists
Facebook Smart Lists
Facebook Privacy ControlPrivacy changes  – Easy to customize who sees what  – Approve tagged photos of you  – View profile...
Approve Photo Tags
“View Profile As”
Google TricksSearchExact terms = put in “…”Either/or = put OR in all capsLimit to a single site = start with site:Exclude ...
Discover new sites• Aggregators:  www.popurls.com  www.alltop.com  www.topix.com• What’s trending on social networks?  www...
Search Engine Optimization•   Clear, descriptive titles with a key word/phrase•   Pictures with image titles that match po...
Take Control of the World Wide Web
Take Control of the World Wide Web
Take Control of the World Wide Web
Take Control of the World Wide Web
Take Control of the World Wide Web
Take Control of the World Wide Web
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Take Control of the World Wide Web

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  • http://www.readwriteweb.com/archives/cisco_50_billion_things_on_the_internet_by_2020.phphttp://mashable.com/2011/08/28/social-media-recruiting-infographic/
  • In 2008, more things connected to internet than peopleIBM prediction – 1 trillion connected devices by 2015, Cisco predicted 2013In 2011, 20 typical households will generate more internet traffic than the entire internet in 2008
  • Take Control of the World Wide Web

    1. 1. Take Control of the World Wide WebJon Lee, DIRjon.lee@dir.texas.govfacebook.com/lee.jon@jonlee11November 21, 2011
    2. 2. Current State of the Web
    3. 3. Current State of the WebFacebook Customization
    4. 4. Current State of the WebFacebook CustomizationGoogle Search Tricks
    5. 5. Current State of the WebFacebook CustomizationGoogle Search TricksDiscover New Sites
    6. 6. Current State of the WebFacebook CustomizationGoogle Search TricksDiscover New SitesPromote Your Blog
    7. 7. How do you use the Web?
    8. 8. How do you use the Web?
    9. 9. How do you use the Web? Entertainment
    10. 10. How do you use the Web? Entertainment
    11. 11. How do you use the Web? Entertainment
    12. 12. How do you use the Web? Entertainment
    13. 13. What else is happening on the Web?
    14. 14. Topics• Reputation Management/Facebook Customization – Smart Lists – Privacy• Google Search Tricks• Discover New Sites• Optimize your blog
    15. 15. Facebook Smart ListsAll your friends automatically arranged inSmart Lists – Work, School, Family, City – You can see updates by Lists – Allow certain Lists to see your updates
    16. 16. Facebook Smart Lists
    17. 17. Facebook Smart Lists
    18. 18. Facebook Smart Lists
    19. 19. Facebook Privacy ControlPrivacy changes – Easy to customize who sees what – Approve tagged photos of you – View profile as – Change who can view after post
    20. 20. Approve Photo Tags
    21. 21. “View Profile As”
    22. 22. Google TricksSearchExact terms = put in “…”Either/or = put OR in all capsLimit to a single site = start with site:Exclude terms = put – in frontRelated words = put ~ in frontRange of numbers = put … between numbers
    23. 23. Discover new sites• Aggregators: www.popurls.com www.alltop.com www.topix.com• What’s trending on social networks? www.digg.com www.likebutton.com www.hashtags.orgwww.stumbleupon.comwww.delicious.com
    24. 24. Search Engine Optimization• Clear, descriptive titles with a key word/phrase• Pictures with image titles that match post title• Key word/phrase in post• Key word/phrase in tags• Key word/phrase in URL• Post regularly• Link to related content• Try to get linked from other blogs

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