Ibm integrated new intelligence solutions 2011


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IBM´s New Intelligence Solutions to Drive Business Value. CXO Version

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Ibm integrated new intelligence solutions 2011

  1. 1. Friedel Jonker – Software Client Leader –Travel & TransportIBM´s Integrated New IntelligenceSolutions to drive Business ValueCXO Version 2011/05/26, 57 Slides © 2011 IBM Corporation
  2. 2. Willkommen zu einem intelligenten JahrzehntWellcome to the century of Intelligence Vision 1995 Realität 20112 © 2011 IBM Corporation
  3. 3. To enter new dimensions: Leading not Managing Informations. Plan to achieve your Vison. Get new Insights by predictive Analytics. Forecast Chances and Risks. Achieve higher Corporate Performance by collapsing the time from Information to Business Value. That IBM´s defintion of New Intelligence. Quelle: Welt der Wunder 11/2010 A smarter World drives New Intelligence New Intelligence Infrastructures & Applications drives a smarter World In neue Dimensionen vordringen: Effiziente Verwaltung von Informationen. Tiefe Einblicke durch Analysen. Prognostizieren und bewerten von Chancen und Risiken. Schnellere und bessere Entscheidungen. Das verstehen wir unter New Intelligence.3 © 2011 IBM Corporation
  4. 4. Quelle: Welt der Wunder 11/2010 The new formula of success for THE NEW PIONEERS of the intelligent enterprise in the GLOBAL REALTIME INFORMATION Age is: Business Value = TINT(TDI + TBI + TSI + TMI) with TINT=Trusted Integration TDI=Trusted Data Intelligence TBI=Trusted Business Intelligence TSI=Trusted Social Intelligence TMI=Trusted Marketing Intelligence4 © 2011 IBM Corporation
  5. 5. Agenda ● The Job of the Board ● Integrated Master Data Management ● Mobile Business Intelligence ● 360 Degreee Customer View, Segmentation and Interaction ● Social Media & Branding ● Smarter Commerce & Pricing Attachement: IBM Integrated Reference Architecture –Banking Example5 © 2011 IBM Corporation
  6. 6. The Job of the Board6 © 2011 IBM Corporation
  7. 7. The Job of the Board The CEO (Creative, Enthsuiastic and Openminded) of today and tommorrow will be obliged to consider more information from a greater number of sources, in order to synthesize variegated data into a sensible and logical world view that will facilitate the design of world winning strategies. KF Korn/Ferry 21st Century Report7 © 2011 IBM Corporation
  8. 8. CEOs citing creativity as a top leadership quality provided new insights into leading in the new economic environment “We do everything to simplify our business, but at the same time need to manage increasing external complexity - for example, with our customers and partners.” CEO, Public Sector Organization, Czech “The magic of our industry - you enter Republic the shop with money and you leave with a piece of paper (......). The main problem of financial crisis is lack of transparency.” CEO in a bank, SlovakiaGlobal thinking enables the bestassessment of risks, you can meet indeveloping your business. Deputy General Director, Telecommunications, Russia Quelle: IBM Global CEO Study 2010; n (1541) 8 © 2011 IBM Corporation
  9. 9. CEOs can Breakaway and Sustain Advantage with IBM´s Integrated New Intelligence Solutions IBM´s New Intelligence Maturity Breakaway •Customer and • Real-time analytics Partner Collaboration • Integration of external collective •Business •Flexibility in Process internal Integration processes Business •Process Differentiating •Contextual Business Automation rules Operations and •Pattern-recognition •Task Workflow Integration How the business (eg, ERP) •Master Data Management Competitive •Metricsapplies information to •Workgroup Design •Dashboards/Scorecards achieve its goals • Policies •SOPs • Biz Processes •Data Warehouses •Command Foundational •Data Governance • Organization and control •Task •Production reporting automation Heroics •Spreadsheets •Extracts Information and Analytics How the business manages information and learns from it9 © 2011 IBM Corporation
  10. 10. CEOs can extend Consumer InsightTo an Integrated New Intelligence SolutionTo Drive Business Value Smarter Business Commerce & Pricing ValueFor a richer and deeper analysisof data – its investment andimpact on the bottom line 360 Degree Customer View, Segmentation & Interaction Social Media and BrandingIntegrated MasterData Management Mobile Business Intelligence © 2011 IBM Corporation
  11. 11. Integrated Master Data Management11 © 2011 IBM Corporation
  12. 12. Can you trust your information?12 © 2011 IBM Corporation
  13. 13. Information architecture is evolving Dynamically Deliver Disconnected Silos Master Information of Information People, Processes, Applications Rich Standards, Integrated Master Data Mangem. Integrated Master Data Mangem. Flexible Architecture Repositories, Applications 70% of people’s time 60%+ of CEOs say they 5X More Value can be spent finding need to do a better job creation by organizations relevant information leveraging information effective at using information Sources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, 200613 © 2011 IBM Corporation
  14. 14. Integrated Master Data Management Selected Client ReferencesTrust and use your information efficiently by creating andmanaging One Single Version of Truth.Short solution descriptionToday often the same information resides in differentsystems with different quality and different actuality.This causes data inconsistences resulting in wrong businessdecisions.With IBM´s intelligent integrated Information on Demandsolution stack CXOs will be able to establishdata governance by creating and managing One SingleData Version of Truth.Business valueBy using trusted data for communication with clients andpartners amadeus can grow the sales volume and reducecosts and redundant sytems and data managementadministration.14 © 2011 IBM Corporation
  15. 15. IBM´s Intelligent Integrated Information On Demand Solution Stack Better Results by Business Analytics and PM Financial Workforce Dynamic Optimization Supply Chain Multi-Channel Customer & Product Risk Insight Profitability Marketing Business Intelligence und Performance Manangement 4. Analysis, Planning and Use of trusted Data and Content End-to-End Information Integration, Solutions Warehousing und Master Data Mgmt. 3. Trusted Relatime Delivery of Data and Content FileNet Informix ® ® Enterprise Enterprise software software Data Content DB2 ® Management Management software 1. Management of Enterprise Data and 2. … and use in Business Content Processes15 © 2011 IBM Corporation
  16. 16. Data Warehouse and BI Offerings on System zThe Integrated Information On Demand Value Information Chain / End To End Solution Information InfoSphere Cognos 8 BI 1 1 2 2 3 3 Server Warehouse Dashboards Data Stage on System z Scorecards Data Quality Query Data Repository Information Analyzer Reporting Multidimensional Analysis Business Glossary Analysis Data Studio XM Replication Server Mobile Admin Console LA Data Federation MD, OD Data Event Publisher X BO , Change Data CaptureOperational Source Systems Z Cubing Services DB 2 zOS IMS VSAM CICS SAP on Z TA Federated Data DAOperational Source non System Z TA y ME r N lossa O G DB LUW MM ata SAP CO D Oracle Informix u.v.m.16 © 2011 IBM Corporation
  17. 17. The IBM Solution: InfoSphere Information ServerDelivering information you can trust IBM InfoSphere Information Server Unified Deployment Understand Cleanse Transform Deliver Discover, model, Standardize, merge, Combine and Synchronize, virtualize define, and govern and correct information restructure information and move information information structure for new uses for in-line delivery and content Unified Metadata Management Parallel Processing Rich Connectivity to Applications, Data, and Content17 © 2011 IBM Corporation
  18. 18. BeTop in Data Management with IBM BTOP-Model und Business Glossary The Information Server Metadata Solution addresses 4 specifics areas of metadata. The metadata focus is on data integration tasks which are solved by Information Server and includes those linkages to third party information that Information Server is aware of. Business Metadata B – Business rules, Definitions, Terminology, Glossaries, Algorithms and Lineage using business language. Audience: Business users. T Technical Metadata – Defines Source and Target systems, their Table and Fields structures and attributes, Derivations and Dependencies. Audience: Specific Tool Users – BI, ETL, Profiling, Modeling. O Operational Metadata – Information about application runs: their frequency, record counts, component by component analysis and other statistics. Audience: Operations, Management and Business Users. P Project Metadata – Documents and audits development efforts, assigns Stewards, and handles change management. Audience: Operations, Stewards, Tool Users and Management.18 © 2011 IBM Corporation
  19. 19. Integration / Scalability / Security / High Performance Complexity reduction19 © 2011 IBM Corporation
  20. 20. Comparison of IBM Smart Analytics System to CustomWhy is it better to purchase the System as opposed to the piece parts? IBM Smart Analytics System* Custom* One Call support Included Not Available Coordinated Stack certification Included Not Available (SW, OS, & Firmware) Services Implementation Included 1 off Premium Support Included 1 off Health Check 1st year Included 1 off Server, Storage, SW Power 550, DS5300, Cognos, & Power 550, DS5300, Cognos, & InfoSphere Warehouse InfoSphere Warehouse Bottom Line All of the above part of the System $ Significantly more expensive Additional benefits with the pre-defined IBM Smart Analytics System configurations Time to price configuration - 24 hr turn around time (on XS, S, & M configs) Less than 2 weeks to fill order (on XS, S, & M configs)20 © 2011 IBM Corporation
  21. 21. IBM System z with the new zEnterprise and Smart AnalyticsOptimizer at21 © 2011 IBM Corporation
  22. 22. Mobile Business Intelligence22 © 2011 IBM Corporation
  23. 23. Innovation ist nicht begrenzt auf IT Lösungen: Geschäftsprozesse wurden als sehr wichtig für CIOs Visionen zur Steigerung der Wettbewerbsfähigkeit angesehen. “In Zeiten in denen Unternehmen in den meisten Industrien über ähnliche Produkte und vergleichbare Technologien verfügen sind hochperformante Geschäftsprozesse einer der letzten verbleibenen differenzierenden Wettbewerbsvorteile. Tom Davenport, “Competing on Analytics” Zehn der wichtigsten visionären Planungselemente Interviewte CIOs konnten soviel auswählen wie Sie wollten 86% Business Intelligence and Analytics 80% 77% Virtualization 76% 73% Risk Management and Compliance 70% BI/Anayltics Nr. 1 Mobility Solutions 66% 71%der Investitionen zurCustomer and Partner Collaboration 64% 73% Low growth Steigerung der Self-Service Portals 63% 71% High Wettbewerbs- Application Harmonization 62% 67% growth 70% fähigkeit Business Process Management 61% 68% SOA/Web Services 55% IBM Global CIO Study 2009 Unified Communication 57% 63% Source: IBM Global CIO Study 2009; n = 2345 23 © 2011 IBM Corporation
  24. 24. Business Intelligence ist lt. Gartner schon seit 2006 die Nr. 1 auf der CIO Agenda Gartner EXP “Gartner: Making the Difference - The 2008 CIO Agenda”, Mark P. McDonald Tina Nunno Dave Aron, January 200824 © 2011 IBM Corporation
  25. 25. IBM Synergy Play Platform -Extending BI for Enterprise 2.0 Connecting People and Information to Drive Better Business Performance… Platform for decision making Enterprise 2.0 Business Intelligence, Performance Web 2.0 Management Interfaces Data Integration User generated Content Data & Content Management Hardware & SOA: Dynamic Systems Applications Management25 © 2011 IBM Corporation
  26. 26. Mobile Business Intelligence Selected Client ReferencesMobilizing minds and create business value from your globalemployees, customers and partners at anytime, anywhere withany deviceShort solution descriptionThe world has changed since the invention of the Apples Iphone,Ipad and Googles Android and Samsungs mobile Tabs.Now everyone can do everything by a touch on a screen.Employees, customers and partners expect to do what they doat home now in business too. With IBM´s BusinessIntelligence on the Move companies can use their trusted informationto easily develop, manage and distribute their information inrealtime to anyone, anywhere on any device.Business valueCXOs can use this new intelligence to improve their currentproducts and services and to develop new products and serviceinnovations to drive even better business value.26 © 2011 IBM Corporation
  27. 27. IBM Cognos 10 – Breadth of Analysis Styles Unified Workspace across multiple styles of analysis Business Insight Analytical Reporting Trending Scenario Modeling Advanced Analytics Drill Slice and Dice What-if What might be27 © 2011 IBM Corporation
  28. 28. Simplify Interfaces, Unify Common Tasks, & Do More…Business Insight – Workspace to easily assemble dashboards,view/interact/analyze result sets, and collaborateDrag-and-drop content Do More… Exploration & Analysis withReports & Business Insight AdvancedAnalysis Business Insight TM1 Cubes Real-Time Monitoring Social Collaboration with Lotus Connections Metrics Unified BI workspace Toolbox28 © 2011 IBM Corporation
  29. 29. IBM Cognos Collaboration IBM Cognos 10 BI Lotus Connections Reports Ad-hoc queries IBM Cognos Collaboration Blogs Activities Profiles Files Analysis Wikis Bookmarks Communities Dashboards29 © 2011 IBM Corporation
  30. 30. IBM Cognos 10 Überblick – Extend the Reach of BI Right Information, Right Time, Simple and Quickly30 © 2011 IBM Corporation
  31. 31. 360 Degree Customer View & Interaction31 © 2011 IBM Corporation
  32. 32. 360 Degree Customer View & Interaction Selected Client ReferencesActing by knowing. Know your customers and partnersexploiting your trusted information and integrate this knowledgeinto your systems and activities.Short solution descriptionCXOs can use this 360 degree customer view &interaction for analyzing their customer and partner informationand to setup an interaction research process to optimizebusiness decisions like target group campaign management,personalized offerings, realtime recommendations, next best offerings,action scoring, predictive alerting and more.Business valueBy applying better knowledge and interacting with target customersand partners amadeus will increase customer satisfaction andsales volumes.32 © 2011 IBM Corporation
  33. 33. IBM SPSS Predictive Analytics Realtime Recommenda- Tions for Call Center Personalized Offerings Target Group Analytical Campaign Management Decision Improvement Action Scoring Predictive AlertingDirect Mail Response Optimization Risk Scoring and Fraud Prevention 33 © 2011 IBM Corporation
  34. 34. IBM SPSS Predictive Analytics4 Key Categories Data Collection Delivers accurate view of customer attitudes & opinions • IBM SPSS Data Collection Statistics Drives confidence in your results & decisions • IBM SPSS Statistics Modeling Brings repeatability to ongoing decision making • IBM SPSS Modeler • IBM SPSS Text Analytics Deployment Maximizes the impact of analytics in your operation • IBM SPSS Decision Management • IBM SPSS Collaboration & Deployment Services34 34 © 2011 IBM Corporation
  35. 35. Social Media & Branding35 © 2011 IBM Corporation
  36. 36. Zu 6:36 © 2011 IBM Corporation
  37. 37. Social Media and Branding Selected Client ReferencesListen to your clients and partners by analyzingthe internet content in extranets and social networksShort solution descriptionFacebook and Twitter has changed the world. Now yourclients and partners can communicate their opinons abouta company, products and services worldwide. With IBM´sSocial Media and Branding Solution CXOs can nowanalyze social media source areas to optimize theirbusiness decisions (improve Social Media awareness,brand recognition and product and services awareness).Business valueBy analyzing campaigns, competition, products,services, etc.within the www amadeus gets better insights, can react fasterand will be much more proactive. This will result in increasingcustomer satisfaction and more revenue.37 © 2011 IBM Corporation
  38. 38. IBM Cognos Consumer Insight We provide analytics that listen, measure and analyze social media performance to more effectively: Understand your customer needs to target new Grow Your offers and products more cost-effectively through Business different social media channels Evaluate your corporate reputation and make Enhance Your evidence-based messaging decisions that target Reputation the right stakeholders at the right time Respond more quickly with accurate, timely and Improve your relevant insight into customer requests to customer experience ensure a consistent brand experience across all channels Create Relationships. Build Advocacy. Improve Loyalty.38 © 2011 IBM Corporation
  39. 39. IBM Cognos Consumer Insight Business Drivers Competitive Analysis Corporate Reputation Corporate Reputation Customer Care Customer Care Campaign Effectiveness Campaign Effectiveness Product Insight Product Capabilities Source Areas COMPREHENSIVE SENTIMENT FACEBOOK FACEBOOK ANALYSIS Keyword Search Dimensional Dimensional Analysis BLOGS BLOGS Navigation Filtering Drill Through to Voice Content DISCUSSION FORUMS DISCUSSION FORUMS AFFINITY ANALYTICS EVOLVING TOPICS TWITTER TWITTER Relationship Tables Relevant Topics NEWSGROUPS NEWSGROUPS Relationship Matrix Associated Themes Relationship Graph Ranking and Volume MULTILINGUAL MULTILINGUAL39 © 2011 IBM Corporation
  40. 40. How IBM Cognos Consumer Insight Works? •Automatically Process content •Communicate insight identify and tag based on relevance broadly across the relevant content to business business •Admin User Interface Interactive 3rd Party Providers Visualization & •Crawl Analysis •Semantic & Search-led Faceted Search Index Data Multiple Languages •Information Exploration Extraction Cognos Web content •Compute Reports & Infrastructure •Database Analytics Analytics Platform Integrated UI40 © 2011 IBM Corporation
  41. 41. Evolving Topics – Capture a weighted summary of discussions to determine snippets that share the same terms and ascertain related topics above and beyond your analysis of trends and common discussion topics across time Determine risks and opportunities of related topics to corporate reputation, campaigns and customer service More effectively target broader adjacent themes and events to link your product, services and corporate messages to, while prioritizing and ranking their relevance and applicability for proactive campaigns Expand your social media campaigns to incorporate other discussion contexts by analyzing evolving topics related to hot word sentiment and by targeting other social media communities or communication channels41 © 2011 IBM Corporation
  42. 42. Leveraging Business Analytics Seamless integration with the Cognos BI environment for more sophisticated analysis – providing the only solution on the market readily able to leverage a broader business analytics environment• Create an analytic glide path to your strategic operational and transactional data sources by integrating seamlessly IBM Cognos Consumer Insight with Cognos BI to drive actionable insights and optimize performance• Make actionable insights accessible by providing the users with an intuitive interface for easy drill- down into and reporting on the data, via a dashboard configured to or by the individual user groups• Support cause and effect analysis by integrating data from other data sources into the social network insights dashboard42 © 2011 IBM Corporation
  43. 43. Integrated Smarter Commerce & Pricing43 © 2011 IBM Corporation
  44. 44. Customers & ChannelsUser behaviour Multi-Channelon websites Advertising Solution Advertising Solution (Call Center)With Laptops, AnalyticsPCs Explore AdTarget(cross session) Impression Attribution Search Social Multi-Channel Personaliiziing Soluton Personaliiziing Soluton Analytics Explore Intelligent Offer LIVEmailMobile Devices(websites & apps) Retargeting Solution Retargeting Solution Customer Attributes Analytics Explore (offline) AdTargetOff-Site Impressions • CRM Data Impression Attribution(Social Media) • Loyalty Programm Status Lifecycle Off-Site Impressions LIVEmail • Scoring (display-ads & other) • Demographic Data • etc…44 © 2011 IBM Corporation
  45. 45. Integrated Smarter Commerce Selected Client References& PricingCustomers today have multiple channels to get information,communicate with employees and to buy products andservices.Short solution descriptionBased on user behavior on different channels CXOscan improve customers experience by planning, coordiatingand executing advertising, personalizing, retargetingand pricing more efficiently.Business valueBy knowing and interacting with target customers andpartners CXOs will be able to adress customer needsfaster and better which will increase customer satisfaction andsales volumes.45 © 2011 IBM Corporation
  46. 46. 46Solution ScenarioPlanning, coordinating & executing marketing campaigns to stimulate commerce demand Manage Marketing across Multiple Interaction Channels – Cross-channel marketing strategy is defined and planned using Unica – Coremetrics is used to track consumer actions, and make relevant recommendations – The e-commerce web site and order capture is provided by WebSphere Commerce – Customer experience with responsive interaction is guaranteed by workload optimized systems Optimize display and search results with Coremetrics AdTarget and Coremetrics Search Marketing messages and campaigns are defined and planned using Unica Campaign Web Mobile RetailInsights from Storesocial media, Systemsthird party Storewebsites,purchase Deliver custom landing pages with targetedhistory ,etc messages and promotions via WebSphere Generate demand with Unica eMessage Commerce Precision Marketing (email creation, delivery, tracking Capture responses and refine46 © 2011 IBM Corporation
  47. 47. Attachement: IBM Integrated Reference Architecture –Banking Example47 © 2011 IBM Corporation
  48. 48. Banking Reference Architecture (CC&I Domain) … with IBM SWG Product Overlays Channels Lotus Forms Banking Enterprise Core Systems Business Banking Branches Forms Information Mgmt & Credit Mgmt Business Processes Operations Systems Debt Credit Cards Rules Service Marketing Customer Engine Processes Processes Relationship General iLog Risk Mgmt Ledger ATMs Electronic Compliance Sales Business Marketing Fraud Corporate Processes Banking Signature Processes Partner Decision Retail Services Support Product Banking WebSphere Business Monitor Real Relationship Loan Process Models Campaign Mgr Management Resource Origination Utility & Business Events 3rd Party Presentation / Interaction ServicesCustomer Systems Process Manager Products/Svcs Case Regulatory Payments WebSphere Management Call Centers Enterprise Access Services WebSphere Process Server Portal Thin Service Registry Service Registry Service Mgmt Service Mgmt Enterprise External Client Enterprise Service Hub Enterprise Service Bus & Repository & Repository && Invocation Invocation Service Bus Services Gateway WebSphere ESB, MQ, Message Broker Internet Data Integration/ Information Information Services FICO Fico Customer Framework Credit Banking Industry Analytics Scores Rich Client Cognos, SPSS Models DataStage Master Content Business Demographic Relationship Insight QualityStage Data Mgmt Data Mgmt MDM Systems Managers / Agents Search & Server 3rd party Discovery Data Analytics Customer Document EAS Account Mgmt Product Systems WMBTT Server Threat & FileNet Fraud Banking Data Analytics Warehouse Banking Unstructured Mobile Multi-Channel Customer Data Data Data Marts Banking Integration Insight Warehouse & Analytics Data Information WMBTT (Build Warehousing Foundation Option) Tivoli (ITM, TAM, …) Security, Management & Governance Governance & Monitoring 48 May 2011 Rapid Development & Integration Modeler, WID, RSA, IDA, … © 2011 IBM Corporation
  49. 49. Enterprise Architecture provides the “city plan” for business and IT “building blocks” Component Business Model Business Technology Opportunity Availability "slice, analyse and transform" Business Financial Product/ Production Information Administration Management Process Business Corporate/LOB Portfolio Financial Production Strategy & Strategy & Planning & Strategy Planning Planning Technology Direct Organization & Forecasting Research & Master Production Strategy Process Policies Development Capital Planning Appropriation Strategy Alliance Design Rules Production Strategies Planning & Policies Rules & Policies Human Capital Risk Program Production Management Management Management Scheduling & Internal Audit Configuration Legal & Management Production Enterprise wide focus Regulatory Control Treasury Strategy Enterprise Architecture Enterprise Architecture “the city plan” Business IT Architecture Architecture Processes Users Information Applications Planning People Data Locations Technology Transition Plan Project focus Business Operating Environment System Architecture and IT Infrastructure functional aspects Design and operational aspects Delivery IT Solutions “the infrastructure and single building design”49 © 2011 IBM Corporation
  50. 50. Synergy across IBM Softwareto Deliver Strategic Solutionsfor CXOs Collaboration • Collaborative capabilities • Dashboards Increase user experience Trusted Information • Trusted information ECM • Search & discoveryStrategic Initiatives (data lineage, business glossary) • Content management • Governancethat Drive Synergy • Advanced analytics • Scalable information platformRequirements Performance Management • Business Intelligence • Financial Performance Management Collaboration Business Integration Development & Project & SOA Business Optimization Management Tools • Business optimization • Increase development • Operational BI (process Information Agenda community adoption integration, rules engine) • Embedding BI • BPM (business monitor, Governance and Regulatory • implify performance engine) Compliance testing • Scalability Standardization Security & System Management • Enterprise security • Increase manageability50 © 2011 IBM Corporation
  51. 51. IBM Cognos a Leader in the Forrester Wave™: Enterprise BI Platforms The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forresters call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Source: Forrester Research Inc. “The ForresterWave: Enterprise Business Intelligence Platforms, Q4 2010”, Oct 21, 2010. Full report can be accessed at © 2011 IBM Corporation
  52. 52. IBM Unica –Leader in CRM Mulitchannel Campaign Management52 © 2011 IBM Corporation
  53. 53. IBM Coremetrics –Leader in Web Analytics53 © 2011 IBM Corporation
  54. 54. Questions? 問 題 Ερωτή Ερωτή Fragen ?Vragen σεις σεις 问 题 ? Preguntas Cwestiwn ? Domande 質 Questions Perguntas 問54 © 2011 IBM Corporation
  55. 55. © Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.55 © 2011 IBM Corporation
  56. 56. Contact Details Friedel Jonker Wilhelm-Fay-Strasse 30-34 Dipl.-Kaufmann D-65936 Frankfurt Software Client Leader Travel & Transport Phone (+49)-69-6645-1227 IBM Software Group Fax (+49)-69-6645-5640 Information Management Mobile (+49)-160-9638657 56 © 2011 IBM Corporation
  57. 57. 57 © 2011 IBM Corporation