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IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
IBM BigSheets for Internet Analytics
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IBM BigSheets for Internet Analytics

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IBM BigSheets for Internet Analytics

IBM BigSheets for Internet Analytics

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  • 1. BigSheets Addressing the challenge of big data for business insight and analysis
  • 2. What does BigSheets Address? TheMarket and Companies are awash in “big data”. Challenge: Data Trends: Significant amounts of data, and no simple, easy way for companies to discern business insight and identify opportunities hidden within that data. This problem is only growing, by some estimates 988 exabytes of information will be generated in 2010. That's over 18 million times the amount of information contained in every book ever written over the course of human history.  Volume of data across enterprises is doubling approximately every three years2.  Web data management–not just database management–will counter this data escalation.  Web content–and the people behind it–is an untapped source for business intelligence.  Costs to find, collect, and analyze data are projected to decrease significantly as the web matures—but the tooling to accomplish this task are lacking…which is where BigSheets steps in… 1 Source: IDC, "An Updated Forecast of Worldwide Information Growth Through 2011", March 2008 2 Source: Forrester Research (Oct 17, 2008)
  • 3. The Solution: BigSheets What is BigSheets? A revolutionary browser-based analytics tool that enables business users to extend the scope of their intelligence data through the web in a timely manner. Driving Factors: How BigSheets Helps:  Business users require a non-technical  BigSheets has a UI developed specifically for approach to break down massive amounts of business intelligence and non-technical data into consumable, situation-specific business users to facilitate data gathering and business contexts. analysis.  Lucrative opportunities exist for translating  BigSheets has the ability to gather data in untapped, unstructured (and often unknown) structured form (databases, etc.) and un- data into actionable business insights. structured form (web sites, documents, etc.)  Success will be measured by entities that can  By allowing the combination of these two slice and dice both enterprise and web data data sources, BigSheets allows business users into consumable, re-mixable business ID opportunities and risks “hidden in the intelligence. data”.
  • 4. BigSheets in the Real World Scenarios & Business Patterns:  Financial Services want to improve the scope of IP portfolio due diligence analyses for M&A. BigSheets in Action:  Healthcare/Life Sciences Companies want to identify, meter, and monitor top drug  Gather gigabytes, terabytes– prescribers. Both payers and providers need to even petabytes–of unstructured understand what their data is telling them. web data.  Retail Companies need to understand their customers better and discover ways to optimize  Enrich and Inspect that data to operations given the current economic better correlate with your challenges. business search.  Telecommunications Providers mine opinion  Publish the results so that more websites and blog comments to discover customer attitudes about cell phone & service business users can begin plan offerings. Exploring them.  Media & Entertainment Companies want to quickly discover and expose exclusive, novel content to attract more viewers & advertisers.
  • 5. A Sample Scenario An international new media company… wants to gain additional advertising business through an BigSheets Inputs… innovative, novel content platform focusing on UK 1. UK Parliament Site & Parliament–but researching structured news databases related demographic / combined with Google searching may not be the best way voting records. to perform news research… 2. Members of Parliament & related Bills, Debates, Districts, etc… The Need: Previously Inaccessible Data: 3. Time (10+ years) To leverage the  Cross Divisional …to find out… broader internet for  Ecosystem all relevant  User generated  Who is doing what – and content…  News Feeds who isn’t doing?  MySpace  Facebook  Overlay voting records with  Twitter demographics and voting  etc… records over time
  • 6. Gathering, Inspecting, & Enriching Gather collections of data from multiple web sources: Inspect the entities collection Entities, Bills, Members of Parliament, & Parties. data for consistency & relevance by Type, Count, Rank & Value. Enrich your data set by creating relationships between collection data: BillName, PersonName, Count, & Rank
  • 7. Publishing & Exploring Publish massive results to begin sorting entity collection types by UK Bill & Debate count. Explore entity type person to view ranking of most active people. Who is doing what– and who isn’t doing?
  • 8. Achieving Government Transparency Visualize relationships within the data to reveal News researcher can now see who the most active Members of Parliament are business insights from a petabyte perspective. and the bill demographic they debated. Overlay voting records with demographics & voting records over time
  • 9. Business Value Revealed Problems Advertising revenue may be lost to faster Research process is slow and costly. competitors with more exclusive content. Solution Develop a new media platform leveraging web data (via M2) to drive consumer and advertising traffic by providing UK Parliament transparency. Value Research productivity improves as M2 UK Web data mined by M2 provides novel UK Parliament data collections grow. Parliament news.
  • 10. How To Get Started Sounds promising, so where do I begin? Working with jStart jStart can help you understand, evaluate, and even prototype jStart has a model which it engages possible use of the BigSheets technology for your company. The customers/clients with a new technology…see which one best fits team has vast experience working with clients to understand your needs… unique needs and challenges facing enterprises, and how new 1. Briefing. This includes presentations, and novel technologies can be leveraged to address them. To get roundtable discussions, off the shelf started, simply choose the most convenient method to contact demonstrations and high level the team… architectural white board sessions exploring the challenges the customer faces and how BigSheets can address those challenges. Contacting & Learning about jStart 2. QuickStart Pilot. Provides an Visit our website: advanced BigSheets solution for www.ibm.com/jstart analyzing big data. The options is best Contact us via the website suited for customers who are ready to start a small pilot project. www.ibm.com/software/jstart/contact.shtml 3. Integration Workshop. Need a more Contact us via email: comprehensive solution to satisfy your jstart@us.ibm.com business needs? jStart can provide a solution with capabilities for specific domains, applications, and customers.
  • 11. Thanks! Contact us to discover how BigSheets can give your business a competitive edge. www.ibm.com/jstart/ 11

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