Social Media in the Networked World

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Presentation given to legal firms at a Legal Network meeting in 2008

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Social Media in the Networked World

  1. 1. The Rise of Social Media in the Networked World Jon Ingham
  2. 2. Introduction • 20 years experience in IT, change and HR consulting (Andersen, Penna, Buck) • HR Director, Ernst & Young (Audit, Tax, Corporate Finance, Consulting, Legal) • Specialist in human capital management • Increasing expertise in social capital and its development (including social media)
  3. 3. The Networked World ‘Real’ Virtual: Social Media • Meetings • Blogs, podcasts • Open plan offices • Wikis • Staff restaurant • Folksonomies • Associations (tagging, tag clouds) • Socials • Syndication (RSS, • Networking widgets, mashups) • Directories • Social networking
  4. 4. Exploring Social Media Connecting Social Relationship Capital Capital Internal External Organisation Brand Capital Capital Collecting
  5. 5. Key Messages Social media can support your firm’s strategy, but: • What is the strategy (social / relationship / organisation / brand capital)? • Will you focus on real or virtual activities? • Are you ready for significant cultural change?
  6. 6. Resources • Allen & Overy: http://www.slideshare.net/tag/allenovery • Ernst & Young: http://www.facebook.com/ernstandyoungcareers?ref=nf • H&R Block: http://twitter.com/HRBlock • Goodwin Procter: http://kmspace.blogspot.com/2008/04/wikis-in-sharepoint- 2007_17.html • Callum Roberts: http://www.callumroberts.org/blog • My blog: http://social-business.blogspot.com • My survey: http://www.snipurl.com/socialconnecting

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