The Rise of Social Media
in the Networked World
Jon Ingham

Introduction
• 20 years experience in IT, change and HR
consulting (Andersen, Penna, Buck)
• HR Director, Ernst & Young (Audit, Tax,
Corporate Finance, Consulting, Legal)
• Specialist in human capital management
• Increasing expertise in social capital
and its development (including
social media)

The Networked World
‘Real’ Virtual: Social Media
• Meetings • Blogs, podcasts
• Open plan offices • Wikis
• Staff restaurant • Folksonomies
• Associations (tagging, tag clouds)
• Socials • Syndication (RSS,
• Networking widgets, mashups)
• Directories • Social networking

Exploring Social Media
Connecting
Social Relationship
Capital Capital
Internal External
Organisation Brand
Capital Capital
Collecting

Key Messages
Social media can support your firm’s
strategy, but:
• What is the strategy (social / relationship /
organisation / brand capital)?
• Will you focus on real or virtual activities?
• Are you ready for significant cultural
change?

Resources
• Allen & Overy: http://www.slideshare.net/tag/allenovery
• Ernst & Young:
http://www.facebook.com/ernstandyoungcareers?ref=nf
• H&R Block: http://twitter.com/HRBlock
• Goodwin Procter:
http://kmspace.blogspot.com/2008/04/wikis-in-sharepoint-
2007_17.html
• Callum Roberts: http://www.callumroberts.org/blog
• My blog: http://social-business.blogspot.com
• My survey: http://www.snipurl.com/socialconnecting