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Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
Rock Your Facebook Page
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Rock Your Facebook Page

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Lessons from analysing 3 years of data from a relatively busy Facebook page.

Lessons from analysing 3 years of data from a relatively busy Facebook page.

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  • 1. Rock your Facebook<br />Lessons from analysing 3 years of Facebook Page data<br />Jon M Bishop<br />Q3 2010<br />
  • 2. Needs managers<br />Facebook pages<br />12K<br />Manager<br />10K<br />8K<br />6K<br />4K<br />fans<br />No Manager<br />months<br />
  • 3. Automated<br />vs Natural <br />Humans rock!<br />Humans<br />Bots<br /> Impressions Interactions<br /> Bots Humans<br />
  • 4. Lunch time posts<br />are the most effective<br />Morning Midday Evening<br />
  • 5. And posts on a Monday<br />are the most effective<br />So over this week<br />Not ready to work yet<br />Mon Tue Wed Thu Fri Sat Sun<br />
  • 6. Types of Media<br />impressions<br />interactions<br />Link Picture Text Video<br />Link Picture Text Video<br />
  • 7. No relationship between post and<br />frequency<br />unlikes<br />I’ve always been told the opposite.<br />
  • 8. Over frequent posting may however affect impressions per post<br />The Facebook algorithm may throttle pages that over post so as to not flood users’ news feeds *This is an assumption based on the trend of this graph<br />
  • 9. Why are important<br />interactions<br />Traffic spike has no effect on interactions<br />Interactions<br />Drive<br />traffic<br />And longer term traffic increase<br />And no long term effect<br />
  • 10. Post quality <br />is not a factor in a user becoming a fan<br />Post quality <br />New fans<br />
  • 11. Fan growth spikes can affect post quality<br />New fans want to interact, so a lot of new fans create a lot of interactions which in turn pushes up the post quality. There is a delay in the post quality spike as it is averaged over 7 days<br />New fans<br />Post quality <br />
  • 12. Relevance<br />is important<br />There is no data to prove this but every time I try to post something not to do with the brand it bombs and I get abused by the fans!<br />
  • 13. Competitions<br />Competitions on your page are brilliant at growing fans / like and interactions but they are <br />against Facebook terms!<br />You can’t give stuff away in a post<br />no conditional entries: eg comment on this post telling us how much you love us to win a bicycle<br />written<br />You can only run competitions and promotions with written Facebook permission and they must reside on a Facebook app!<br />Facebook App!<br />Facebook permission<br />But I have run ‘non-compliant’ competitions before and not been bust yet! <br />http://www.facebook.com/promotions_guidelines.php<br />
  • 14. How to Facebook<br />Get your<br />Facebook / Social Media Manager<br />to post a<br />relevant<br />Non-automated post<br />that contains a<br />picture<br />at<br />lunchtime<br />on a<br />Monday<br />and or <br />Friday afternoon<br />But don’t post too often during the rest of the week<br />
  • 15. Word!<br />Jon M Bishop<br />Jonbishop.me<br />Jonin60seconds.com<br />@jonin60seconds<br />

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