Promoting your Blog
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Promoting your Blog

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My fourth lesson in Digital PR and University of Westminster London

My fourth lesson in Digital PR and University of Westminster London

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Promoting your Blog Promoting your Blog Presentation Transcript

  • Promoting your blog
  • ‘ What is Social Media’ Video
  •  
  • The side bar items discussed in the last lesson allow people to promote your blog. But how do you promote your own blog?
  • Technorati Blog Claim
  • Technorati Blog Claim
    • Registers your blog on Technorati
    • People searching Technorati can find your blog
    • The higher your blog rank, the more people see it
    • Getting links & a technorati badge on your blog helps.
  •  
  • RSS Blog directories
  • RSS Blog directories
    • Every blog has a RSS feed automatically
    • Hundreds of these directories so great ‘long tail’ exposure
    • Directory auto-updates via RSS so you only submit once
  • The Long Tail
  •  
  • RSS Blog directories
    • www.rss-specifications.com/rss-submission.htm
    • How do you find your RSS feed?
  •  
  • Link Baiting “ The art of writing provocative posts to entice people to share and link to it”
  • Linkbaiting
    • Headlines are vital
    • Certain topics do well
    • Sending them through social bookmarking sites can help them go viral
  • Linkbaiting
    • Types of link baiting articles:
      • Useful lists
      • Controversy
      • Breaking news / first / new
      • Humour
      • MORE
      • http://www.problogger.net/archives/2006/09/21/20-linkbaiting-techniqes/
  •  
  • Social Bookmarking
  • Social Bookmarking
    • Users submit other people’s posts to share with other users.
    • There is a way of writing to entice them to do this ‘link baiting’
    • Hundreds of these sites & millions of users.
    • Being on the front pages can bring 100ks of hits in a few hours.
    • You need to get your site out there so it can go viral
  • Social Bookmarking
    • Digg
    • StumbleUpon
    • Delicious
    • Reddit
    • Newsvine
    • Mixx
    • Kirtsy
    • Propellor etc...
  • Social Bookmarking Social Bookmarking
    • Example of using Stumble upon
  • Active Blogging
  • Active Blogging
    • Staying active in your blogging community
    • Commenting on other blogs and leaving your link so others can go to your site.
    • Can give a slight SEO boost - linking
  • Guest Blogging
  • Guest Blogging
    • Writing a quality post on other peoples blogs
    • Within your niche
    • Gets links into your site
    • Other bloggers subscribers may subscribe to yours.
  • Networking
  • Networking
    • Making friends with the right people in the right place
    • Presenting opportunities such as link exchanges & guest blogging
    • Growing your friends networks on Stumble & Digg etc
    • People in social media generally promote their friends
    • http://www.problogger.net/archives/2008/03/13/how-to-promote-your-blog-through-networking
  • Thank You skype: jonin60seconds [email_address] Twitter.com/jonin60seconds