Promoting your Blog

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My fourth lesson in Digital PR and University of Westminster London

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Promoting your Blog

  1. 1. Promoting your blog
  2. 2. ‘ What is Social Media’ Video
  3. 4. The side bar items discussed in the last lesson allow people to promote your blog. But how do you promote your own blog?
  4. 5. Technorati Blog Claim
  5. 6. Technorati Blog Claim <ul><li>Registers your blog on Technorati </li></ul><ul><li>People searching Technorati can find your blog </li></ul><ul><li>The higher your blog rank, the more people see it </li></ul><ul><li>Getting links & a technorati badge on your blog helps. </li></ul>
  6. 8. RSS Blog directories
  7. 9. RSS Blog directories <ul><li>Every blog has a RSS feed automatically </li></ul><ul><li>Hundreds of these directories so great ‘long tail’ exposure </li></ul><ul><li>Directory auto-updates via RSS so you only submit once </li></ul>
  8. 10. The Long Tail
  9. 12. RSS Blog directories <ul><li>www.rss-specifications.com/rss-submission.htm </li></ul><ul><li>How do you find your RSS feed? </li></ul>
  10. 14. Link Baiting “ The art of writing provocative posts to entice people to share and link to it”
  11. 15. Linkbaiting <ul><li>Headlines are vital </li></ul><ul><li>Certain topics do well </li></ul><ul><li>Sending them through social bookmarking sites can help them go viral </li></ul>
  12. 16. Linkbaiting <ul><li>Types of link baiting articles: </li></ul><ul><ul><li>Useful lists </li></ul></ul><ul><ul><li>Controversy </li></ul></ul><ul><ul><li>Breaking news / first / new </li></ul></ul><ul><ul><li>Humour </li></ul></ul><ul><ul><li>MORE </li></ul></ul><ul><ul><li>http://www.problogger.net/archives/2006/09/21/20-linkbaiting-techniqes/ </li></ul></ul>
  13. 18. Social Bookmarking
  14. 19. Social Bookmarking <ul><li>Users submit other people’s posts to share with other users. </li></ul><ul><li>There is a way of writing to entice them to do this ‘link baiting’ </li></ul><ul><li>Hundreds of these sites & millions of users. </li></ul><ul><li>Being on the front pages can bring 100ks of hits in a few hours. </li></ul><ul><li>You need to get your site out there so it can go viral </li></ul>
  15. 20. Social Bookmarking <ul><li>Digg </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Delicious </li></ul><ul><li>Reddit </li></ul><ul><li>Newsvine </li></ul><ul><li>Mixx </li></ul><ul><li>Kirtsy </li></ul><ul><li>Propellor etc... </li></ul>
  16. 21. Social Bookmarking Social Bookmarking <ul><li>Example of using Stumble upon </li></ul>
  17. 22. Active Blogging
  18. 23. Active Blogging <ul><li>Staying active in your blogging community </li></ul><ul><li>Commenting on other blogs and leaving your link so others can go to your site. </li></ul><ul><li>Can give a slight SEO boost - linking </li></ul>
  19. 24. Guest Blogging
  20. 25. Guest Blogging <ul><li>Writing a quality post on other peoples blogs </li></ul><ul><li>Within your niche </li></ul><ul><li>Gets links into your site </li></ul><ul><li>Other bloggers subscribers may subscribe to yours. </li></ul>
  21. 26. Networking
  22. 27. Networking <ul><li>Making friends with the right people in the right place </li></ul><ul><li>Presenting opportunities such as link exchanges & guest blogging </li></ul><ul><li>Growing your friends networks on Stumble & Digg etc </li></ul><ul><li>People in social media generally promote their friends </li></ul><ul><li>http://www.problogger.net/archives/2008/03/13/how-to-promote-your-blog-through-networking </li></ul>
  23. 28. Thank You skype: jonin60seconds [email_address] Twitter.com/jonin60seconds

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