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Basic Marketing Tactics Lesson 3
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Basic Marketing Tactics Lesson 3

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Lesson 3 for Digital PR Course at University of Westminster.

Lesson 3 for Digital PR Course at University of Westminster.

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Transcript

  • 1. Online Marketing – The Basics
  • 2. What kinds of Online marketing tactics do you know? Why is it important for you to know about online marketing?
  • 3. Types of Basic Online Marketing
    • Search Engine Optimisation
    • Pay Per Click
    • Email marketing
    • Affiliate marketing
    • Basic blog marketing
  • 4. Search Engine Optimisation
  • 5. Search Engine Optimisation
    • Optimsing web presence to get up the rankings on search engines
    • SE’s look for consistent keywords between URL, header title, meta tags and content
    • Link building
    • sitemap
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. Pay Per Click Advertising
  • 11. Pay Per Click
    • Pay for every click rather than flat rate
    • Wider spread across the internet
    • User logic & relevance
    • Taking over banner ads
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. Email Marketing
  • 17. Email Marketing
    • Customer loyalty/retention
    • Brings people back to your site
    • 5-7 contacts rule
    • Cost effective & mass customisable
    • High click through rates
  • 18. Email Marketing
    • Cost effective
    • Easy to grow lists
    • Mass customisation
    • High click through rates
  • 19. Affiliate Marketing
  • 20. Affiliate Marketing
    • Turn the internet into your salesforce
    • Greater visibility across niches
    • Low cost way to get your product across the Internet
  • 21.  
  • 22.  
  • 23. Basic Blog marketing
  • 24. Basic Blog marketing
    • RSS feeds
    • Email subscribe
    • Blogrolls
    • Share buttons
    • Tags
    • ‘ Email to’ links
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Things to do
    • Start reading www.problogger.net
    • Start listening to www.forimmediaterelease.biz
    • Join Friend Feed and join the group
    • Read www.copyblogger.net
  • 31. Thank You skype: jonin60seconds [email_address] Twitter.com/jonin60seconds

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