A very simple model for success

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Probably an exercise in stating the obvious. But sometimes the obvious does need stating.

Can be a simple, useful workshop exercise as well, getting people to think beyond the obvious...

EG: How do you make the fact that you own ’purple’ relevant and motivating; how can comms make an important but not unique benefit more differentiated?

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A very simple model for success

  1. 1. A very simple model for success What are your benefits/expertise? (even if not particularly differentiating) INCREASE DIFFERENTIATION SUCCESS! BUILD BENEFIT What makes you different/unique? (even if no obvious benefit) (Photo: flickr.com/photos/zscheyge) © Jon Howard/Living Brands

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