10 trendspotting tips in 10 minutes

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  • + guest0c6e39 guest0c6e39 5 months ago
    very nice @ interesting presentation Jon

    www.thecuriousbrain.com
  • + wilddragon Donald Dung 5 months ago
    Great slide then :D/
  • + mychentw Michelle Chen 5 months ago
    Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.
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10 trendspotting tips in 10 minutes - Presentation Transcript

  1. 10 trendspotting tips in 10 minutes (Jon Howard, Quiet Storm)
  2. 1. DO IT FOR THE RIGHT REASONS
  3. Hopefully… …but not reason enough
  4. Nor is it to show you’re…
  5. And if you need to  prove it you’re not!
  6. Finishing first not playing catch up
  7. Ideas that inspire devotion
  8. 2. Know what you’re looking for
  9. From small things…
  10. or fad? Who knows?
  11. Teenage  vampire  romance
  12. Digital  revolution
  13. If it’s already a trend… …it’s probably too late
  14. What’s the  opposite? What’s the  opposite?
  15. 3. it’s something anyone can do
  16. It’s not about how  ‘cool’ you are
  17. Trendwatching.com Springwise.com Coolhunting.com Iconoculture.com Gizmodo.com Thefuturelaboratory.com Contagious.com PSFK.com Trendhunting.com
  18. Futurescoping.com
  19. Just need to  get in the…
  20. 4. Join the digital conversation
  21. Read blogs
  22. Look at people’s photos Look at people’s photos
  23. Watch some films
  24. 5. do something different 5. do something different
  25. …to work …to lunch  …to wherever
  26. Read something different;  watch something different
  27. 5 6. Look to other markets
  28. countries
  29. 7. Follow the agenda setters
  30. Lives of the rich &  famous
  31. Kids on the street
  32. Scientists and technologists
  33. …and never  more than 20  minutes long!
  34. Your own  talent!
  35. 8. Get the right tools
  36. Bookmark it
  37. The death of  ownership?
  38. 9. don’t just spot…act
  39. Set your ideas free (plural) 
  40. 10. Have a go
  41. with a, then why not too? Canister UK's new OW! brand brings a splash of style to first aid  with an assortment of all-in-one kits cutely packaged for various purposes. Four OW! kits  are available for GBP 5.99 each through Boots as well as online. The Home Sweet Home kit,  for example, includes forehead thermometer, washproof plasters, wound pad and  bandage, antiseptic wipes, safety pins, burns dressing and finger bandage, all in a  cheerful silver and orange container. The silver and purple Cheeky Monkeys kit, on the  other hand, adds children's plasters, cooling gel sheet and star stickers “for being brave!”.  Also available are kits for travel and sports. All four are robust, recyclable and reusable,  and a far cry from one of those big old dusty kits you never use, which lurks at the back  of the medicine cupboard. Just goes to show that everything, yes everything, can be  upgraded! Take a tired old product, add some modern convenience and stylish packaging,  and you too could end up in a chain of 850 stores nationwide! 
  42. There are a few different recycling efforts out there designed to counter the forces of  \"fast fashion\" and give used clothes another life. But Welsh clothing brand Howies is  taking a different approach to the discarded-clothes problem by designing items to do a  better job of withstanding the ravages of time in the first place. Howies' Hand-Me-Down  line includes jackets and bags that have been designed specifically to last for 10 or more  years. To achieve that durability, the company crafts its products painstakingly, and  using very high-quality components. Its £400 jackets are made from organic tweed and  organic ventile—an extremely tightly woven cotton fabric that's inherently water- resistant and uses 30 percent more yarn than conventional fabrics. With 24,000 strands  of cotton, it takes 16 hours just to prepare the machine that will weave the fabric. It's a  compelling twist on sustainability, and Howies' emphasis on product stories and the  unique features of its Hand-Me-Down products only add to their ‘(still) made here’ appeal. 
  43. Thank you! EMAIL: jon@quietstorm.co.uk BLOG: jonhoward.typepad.com/livingbrands TWITTER: twitter.com/jon_howard LINKEDIN: linkedin.com/in/jonathanhoward FACEBOOK: facebook.com/profile.php?id=641466769

+ jonhowardjonhoward, 5 months ago

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