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Big Rock Brewery

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  • 1. Big Rock Brewery
    Big Rock Brewery, located in Calgary, Alberta, is the provinces premier producer, marketer and distributer of handcrafted beers.
    Title: Big Rock “Erratic”
    Source: http://www.bigrockbeer.com/about-big-rock/history-big-rock
  • 2. Beginnings
    CEO and founder Ed Mcnally started the brewery in 1984.
    Original 3 beers styles were of Ed’s own preference.
    Bitter
    Porter
    Traditional
    Traditional was an instant hit!
    Title: Original building, Ed and Brewmaster
    Source:http://www.bigrockbeer.com/about-big-rock/history-big-rock
  • 3. Growth
    Brewery moved from 1800 square feet facility to a 14 acre site in 4 years.
    Has grown to be nations leading craft beer maker and second largest Canadian owned Brewery.
    Title: Brewery
    Source: http://www.bigrockbeer.com/craft/craft-beer-alberta
  • 4. Leaders
    Business is run by:
    CEO, Ed Mcnally
    President, Bill Mckenzie
    CFO, currently recruiting!
    Title: Ed Mcnally, Big Rock founder
    Source:http://www.bigrockbeer.com/about-big-rock/about-ed-mcnally
  • 5. Production
    Big Rock brews 11 craft beers and Rock Creek Apple Ciders as well as a rotating Brew Masters special.
    They market and distribute there product to all provinces and territories in Canada.
    Export their product to:
    South Korea
    Embassies around the world
    Source:http://www.bigrockbeer.com/craft/big-rock-brewery
  • 6. Supply and Demand of Beer
  • 7. The Stages of Beer Production
    Wheat, Barley and Rye arrive by truck.
    Mostly local materials are used.
    Hops, a brewing ingredient are imported
    Beer making process is carefully monitored
    Finished beer is piped next door to packaging facility
    Title: Hops
    Source:http://www.bigrockbeer.com/craft/ingredients
  • 8. Overview of Productivity
    Beer is processed according to market demand
    Central processing facility is the hub of operation located adjacent to processing facility
    http://www.bing.com/images/search?q=Rock+Brewery&view=detail&id=300C081C7FBB1C0599D9BA168CC88D0EF2185DDC&first=0&FORM=IDFRIR
  • 9. Pricing
    The pricing for main products and services
  • 10. Significant Fixed and Variable Costs
    Fixed:
    Labour has reduced by $240,00 over 6 month period compared to last year.
    Overhead has remained the same over last year.
    Variable:
    Ingredients costs have increased over last year by $191,000.
    Firms profits are subject to commodities market in determining costs and profits
    Inventory movement charges increased by $250,00.
    Depreciation is set at $215,000 for the first two quarters.
    http://www.bing.com/images/search?q=Rock+Brewery&view=detail&id=CE4F4F3612BCBC861FB30FC2762B9AEAFD46AE25&first=0&FORM=IDFRIR
  • 11. Company Profits and Profit Margins
    http://www.bigrockbeer.com/sites/default/files/reports/2011Q2.pdf
  • 12. Competition
    Major Competitors include SleemanBreweries as well as large amount of similar competitors.
    The multitude of Micro and National Breweries are a example of monopolistic competition
  • 13. Their competitive advantage
  • 14. Summary
    Comment on reasons the companies have succeeded
    Comment on possible weaknesses
    Provide an overall summary of the business