Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )

Design and Adoption of Social Collaboration Software within Businesses
Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009)

Introduction
Online social networks have become extremely popular over the past few years. These sites provide the following benefits to users:
Enhanced feeling of connectedness via sharing of personal information and pictures
Employment opportunities
Social activism
Community building and mobilization
Rapid sharing of information

Social Networks and Business
Social networks have the potential to benefit business as well. The can:
Increase personal connectivity between employees
Aid in rapid problem resolution
Help new employees integrate into the company quickly
Improve communication and information sharing

Barriers to Adoption
Workers might waste time on social networks
Reputation management within a company isn’t always cut and dried
Studies show professors’ presence on YouTube doesn’t influence students’ perception of them. In fact, 1/3 of students don’t think professors should be on Facebook.
Usage rates of social networks cluster around age 21, making them less useful for many businesses
Usage rates among different ethnic groups vary widely
Diverse companies may find different levels of interest and experience with social collaboration, especially across geographies and cultures

Reference
Design and adoption of social collaboration software within businesses. In Proceedings of the 27th international Conference Extended Abstracts on Human Factors in Computing Systems (Boston, MA, USA, April 04 – 09, 2009). CHI EA ‘09. ACM, New York, NY, 2759-2762.
http://doi.acm.org.offcampus.lib.washington.edu/10.1145/1520340.1520400

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Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )

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Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) ) — Presentation Transcript