Design and Adoption of Social Collaboration Software within Businesses<br />Blackwell, J., Sheridan, J., Instone, K., Schw...
Introduction<br />Online social networks have become extremely popular over the past few years.  These sites provide the f...
Employment opportunities
Social activism
Community building and mobilization
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Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )

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Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )

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Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )

  1. 1. Design and Adoption of Social Collaboration Software within Businesses<br />Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009)<br />
  2. 2. Introduction<br />Online social networks have become extremely popular over the past few years. These sites provide the following benefits to users:<br /><ul><li>Enhanced feeling of connectedness via sharing of personal information and pictures
  3. 3. Employment opportunities
  4. 4. Social activism
  5. 5. Community building and mobilization
  6. 6. Rapid sharing of information</li></li></ul><li>Social Networks and Business<br />Social networks have the potential to benefit business as well. The can:<br /><ul><li>Increase personal connectivity between employees
  7. 7. Aid in rapid problem resolution
  8. 8. Help new employees integrate into the company quickly
  9. 9. Improve communication and information sharing</li></li></ul><li>Barriers to Adoption<br /><ul><li>Workers might waste time on social networks
  10. 10. Reputation management within a company isn’t always cut and dried
  11. 11. Studies show professors’ presence on YouTube doesn’t influence students’ perception of them. In fact, 1/3 of students don’t think professors should be on Facebook.
  12. 12. Usage rates of social networks cluster around age 21, making them less useful for many businesses
  13. 13. Usage rates among different ethnic groups vary widely
  14. 14. Diverse companies may find different levels of interest and experience with social collaboration, especially across geographies and cultures</li></li></ul><li>Reference<br />Design and adoption of social collaboration software within businesses. In Proceedings of the 27th international Conference Extended Abstracts on Human Factors in Computing Systems (Boston, MA, USA, April 04 – 09, 2009). CHI EA ‘09. ACM, New York, NY, 2759-2762.<br />http://doi.acm.org.offcampus.lib.washington.edu/10.1145/1520340.1520400<br />

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