Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )

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Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )

Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )

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  • 1. Design and Adoption of Social Collaboration Software within Businesses
    Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009)
  • 2. Introduction
    Online social networks have become extremely popular over the past few years. These sites provide the following benefits to users:
    • Enhanced feeling of connectedness via sharing of personal information and pictures
    • 3. Employment opportunities
    • 4. Social activism
    • 5. Community building and mobilization
    • 6. Rapid sharing of information
  • Social Networks and Business
    Social networks have the potential to benefit business as well. The can:
    • Increase personal connectivity between employees
    • 7. Aid in rapid problem resolution
    • 8. Help new employees integrate into the company quickly
    • 9. Improve communication and information sharing
  • Barriers to Adoption
    • Workers might waste time on social networks
    • 10. Reputation management within a company isn’t always cut and dried
    • 11. Studies show professors’ presence on YouTube doesn’t influence students’ perception of them. In fact, 1/3 of students don’t think professors should be on Facebook.
    • 12. Usage rates of social networks cluster around age 21, making them less useful for many businesses
    • 13. Usage rates among different ethnic groups vary widely
    • 14. Diverse companies may find different levels of interest and experience with social collaboration, especially across geographies and cultures
  • Reference
    Design and adoption of social collaboration software within businesses. In Proceedings of the 27th international Conference Extended Abstracts on Human Factors in Computing Systems (Boston, MA, USA, April 04 – 09, 2009). CHI EA ‘09. ACM, New York, NY, 2759-2762.
    http://doi.acm.org.offcampus.lib.washington.edu/10.1145/1520340.1520400