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Adinfluent

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Creating Conversations

Creating Conversations

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  • 1. YOUR SOCIAL MEDIA & CALL TO ACTION AGENCY CORPORATE DECK 2013
  • 2. ADINFLUENT X CONNECT THE VISION THE TEAM To revolutionize the world of advertising, one conversation at a time. A d I n fl u e n t w a s d e v e l o p e d b y a g r o u p o f v i s i o n a r i e s i n c o n j u n c t i o n w i t h E F G : : E n t e r t a i n m e n t F u s i o n G ro u p , a n i n t e r n a t i o n a l m a r k e t i n g a g e n c y a n d a p i o n e e r i n t h e micro-endorsement space. EFG is an industry leader and a p i o n e e r i n t h e c e l e b r i t y m i c r o - p r o c u r e m e n t s p a c e . H e a d q u a r t e r e d i n L o s A n g e l e s , E F G h a s c o n n e c t e d celebrities with brands for micro procurement campaigns since 2001 and has built a reputation for its vast connections both in the United States and internationally with today's largest and best known celebrities, companies and brands. A d i n fl u e n t m o b i l i z e s a r m i e s o f i n fl u e n c e r s , b l o g g e r s a n d trendsetters in the Philippines. By educating our influencers, b l o g g e r s a n d t r e n d s e t t e r s a n d g i v i n g t h e m i n t e r e s t i n g branded content to share, we shape the conversation, never force it. The resulting posts, content and chatter is natural, organic and persuasive - and the reach of influencers means the impact is huge. Connect Agencie is a 360 below-the-line ad agency that provides PR campaigns and events planning services. We m a x i m i z e t h e p o w e r o f s o c i a l m e d i a u s i n g a s y s t e m a t i c process and connections to key people of influence.
  • 3. consumer lifestyle, fashion & beauty, corporate, events, talent, buzz and training PUBLIC RELATIONS ENTERTAINMENT MARKETING brand integration, product placement, strategic partnerships, integrated marketing and consumer facing marketing CELEBRITY RELATIONS talent procurement, ceberity relations & outreach, celebrity endorsement and influencer seeding EVENTS event creation, event marketing, event sponsorships, product launches & product integration CREATIVE STUDIO brand creation & identity, creative design, content creation, traditional & online advertising, social media marketing and mobile marketing CONCEPT IS KEY • CREATIVITY IS PARAMOUNT EXECUTION IS EVERYTHING • RESULTS ARE GUARANTEED ADINFLUENT X CONNECT THE SERVICES THE PHILOSOPHY
  • 4. THE CHALLENGE ADINFLUENT X CONNECT ? NEWS over social media BRANDS STRUGGLE TO BUILD AWARENESS INSUFFICIENT TRACKING for campaigns over traditional media platforms BRANDS HAVE A HARD TIME targeting the right demographics and psychographics ? ? ? ? ? ?? ?
  • 5. of campaign Targeting WE ARE THE SOLUTION ADINFLUENT X CONNECT to marketing your brand through the use of interactive platforms and channels over social media space SYNERGISTIC APPROACH CREATING & SHAPING CONVERSATION REAL TIME TRACKING SPECIFIC DEMOGRAPHIC
  • 6. SELECT PUBLISHERS CREATE CAMPAIGN 01 PUBLISHERS APPROVAL PUBLISH CAMPAIGN TRACK PERFORMANCE 02 03 04 05 Adinfluent helps you target your audience by working with the r i g h t i n fl u e n c e r s , c r e a t e a u t h e n t i c c o p y, a n d c h o o s e the best time to flight the campaign. SEEDING PROCESS ADINFLUENT X CONNECT OK!
  • 7. THE MARKET BEHAVIOR @5 ADINFLUENT X CONNECT INTERACTIVELY COMMUNICATING WITH PEOPLE PHILIPPINES’ SOCIAL BEHAVIOR 1st INFORMATION SEARCH2nd VISIT SOCIAL NETWORKING SITES3rd DOWNLOADING/UPLOADING CONTENT 4th GENERAL BROWSING5th ONLINE GAMING6th USING SEARCH ENGINES7th CONTENT CONSUMPTION8th (e.g. email, chat, game) (e.g. video, music etc)
  • 8. Exponential Growth of Social Media SOCIAL MEDIA STATISTICS HOURS SPENT PHOTOS UPLOADED ARE SOLD THAN PEOPLE ARE BORN 20M 17M 22M 864T 35M+172M 40M 22M 294B 2M APPS VISITS A DAY VISITS A DAY HOURS OF TV & MOVIES WATCHED HOURS OF VIDEO UPLOADED DOWNLOADEDVISITS A DAY VISITS A DAY VISITS A DAY EMAILS ARE SENT BLOG POSTS WRITTEN 4.7M 250M MORE IPHONES WHY NOW? ADINFLUENT X CONNECT
  • 9. THE VALUE WE CREATE WE ARE INCREASING BRAND VISIBILTY BY EFFECTIVELY CONNECTING YOUR BRAND TO YOUR TARGET MARKET OVER INTERACTIVE PLATFORMS ADINFLUENT X CONNECT
  • 10. #PACQUIAOPOSITIVE STATS DAILY IMPRESSION #pacquiaopostive trended within the 1st hour of airing 12 5,272,081 PUBLISHERS PARTICIPATED IMPRESSIONS FROM RETWEETS IMPRESSIONS FROM MENTIONS OTHER CELEBRITIES RETWEETED FOLLOWERS REACHED 1,801 CONTRIBUTORS 4.9M 4.9M 41+ SUCCESS STORIES ADINFLUENT X CONNECT The campaign's mission was to promote Sting Energy drinks' PowerPacq with Manny Pacquiao as the brand ambassador. The issue of Manny Pacquiao's controversial history of allegedly using steroids was hinted online by 12 celebrities by using the hashtag #PacquiaoPositive. The hashtag trended within the first hour and continued to do in the next 3 days due to the millions of personalities from all over the world contributing to the buzz. For the first time in history, Pepsico, the owner of Sting Energy Drinks, sold 24,000,000 cases of Sting in the span of a month, all due to the successful Sting PowerPacq drinks.
  • 11. #SMARTIPHONE4S LAUNCH ACTIVITY EXPOSURE MOST RETWEETED RESULTS 1,190,794 IMPRESSIONS MENTIONS RETWEETS REACHED 10,673,331 IMPRESSIONS 1.7M 412 71 SUCCESS STORIES ADINFLUENT X CONNECT
  • 12. We will make sure your brand is trending in the right direction by facilitating natural conversations between the brand and the market. Business are shifting to digital age. WHAT’S THE FUTURE? ADINFLUENT X CONNECT
  • 13. ADINFLUENT X CONNECT COMING SOON
  • 14. ADINFLUENT X CONNECT An Online Community of Celebrities, VIPs and Tastemakers that curate and promote their favorite products from the Philippines. Adinfluent already has changed the way celebrities endorse products online and has become the largest and most powerful online and in stream network of celebrities in the Philippines. Celebrities are the forefront of all trends; they create them, build them and often the go to source for that’s hot and not. Brands have yet to find a low cost solution and effective way to market their products online while building brand awareness. There is an incredible opportunity to monetize and engage their online audience. We will enable celebrities to curate a collection of their favorite products from around the world/PI, and offer them to their fans at discounted prices; creating unique shopping experience. Subscription Service •Members have an option to subscribe and become a VIP member by paying PHP49 monthly and receive “must have” item of the month that is exclusive to VIP members •Each item is accompanied with exclusive content from the celebrity. •VIP access to sales before they go live. CONSUMER DEMAND BRAND PROBLEM CELEBRITY OPPORTUNITY WHAT WE DO AND HOW
  • 15. THANK YOU! ADINFLUENT X CONNECT Visit us at www.adinfluent.com or email us at info@adinfluent.com

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