WordPress SEO Essentials Jon Henshaw

Shortened URLs http://hen.sh/ aw case sensitive

Overview WordPress Setup Information Architecture Frenemy Communication Content Enhancement

WordPress Setup

Information Architecture

Frenemy Communication

Content Enhancement

Run multiple instances of WordPress WordPress MU http://hen.sh/ 2p Single Install Hack http://hen.sh/ 2q

WordPress MU http://hen.sh/ 2p

Single Install Hack http://hen.sh/ 2q

Hosting & Traffic Unique IP / C-Block Cheap – but not too cheap Use WP-Cache http://hen.sh/ 2T Use Amazon S3 http://hen.sh/ 2s

Unique IP / C-Block

Cheap – but not too cheap

Use WP-Cache http://hen.sh/ 2T

Use Amazon S3 http://hen.sh/ 2s

Scraper Protection / Opportunity Delay RSS Feeds http://hen.sh/ 2t RSS Footer http://hen.sh/ 2u

Delay RSS Feeds http://hen.sh/ 2t

RSS Footer http://hen.sh/ 2u

Navigation Structure All In One SEO Pack http://hen.sh/ 2v Permalink Structure domain/category/title/ domain/title/ domain/id/title/ Block Archives Minimize Categories

All In One SEO Pack http://hen.sh/ 2v

Permalink Structure

domain/category/title/

domain/title/

domain/id/title/

Block Archives

Minimize Categories

META Tweakage SEO Title Tag http://hen.sh/ 2U HeadSpace2 SEO http://hen.sh/ 2D Robots META http://hen.sh/ 2E All In One SEO Pack http://hen.sh/ 2v

SEO Title Tag http://hen.sh/ 2U

HeadSpace2 SEO http://hen.sh/ 2D

Robots META http://hen.sh/ 2E

All In One SEO Pack http://hen.sh/ 2v

Quality Indicators Terms of Service Privacy Policy Public Whois Phone Number Physical Address Accessibility Microformats http://hen.sh/ 2w

Terms of Service

Privacy Policy

Public Whois

Phone Number

Physical Address

Accessibility

Microformats http://hen.sh/ 2w

Frenemy Communication It’s all about data Header / Footer http://hen.sh/ 2x Google XML Sitemaps http://hen.sh/ 2y Google Analytics for Stats?

It’s all about data

Header / Footer http://hen.sh/ 2x

Google XML Sitemaps http://hen.sh/ 2y

Google Analytics for Stats?

Frenemy Stat Alternatives WassUp http://hen.sh/ 2z Woopra http://hen.sh/ 2A Clicky http://hen.sh/ 2B Mint http://hen.sh/ 2C

WassUp http://hen.sh/ 2z

Woopra http://hen.sh/ 2A

Clicky http://hen.sh/ 2B

Mint http://hen.sh/ 2C

Content Enhancers Insights http://hen.sh/ 2F Zemanta http://hen.sh/ 2G FeedWordPress http://hen.sh/ 2K Paginated Comments http://hen.sh/ 2L

Insights http://hen.sh/ 2F

Zemanta http://hen.sh/ 2G

FeedWordPress http://hen.sh/ 2K

Paginated Comments http://hen.sh/ 2L

Internal Linkage Cross Linker http://hen.sh/ 2H SEO Smart Links http://hen.sh/ 2J Bayesian Top Title Learner http://hen.sh/ 2M

Cross Linker http://hen.sh/ 2H

SEO Smart Links http://hen.sh/ 2J

Bayesian Top Title Learner http://hen.sh/ 2M

Affiliate Links skaDoogle http://hen.sh/ 2N Link-A-Dink http://hen.sh/ 2O SEOROI Internal Link Building http://hen.sh/ 2P Ninja Affiliate ($$$) http://hen.sh/ 2Q

skaDoogle http://hen.sh/ 2N

Link-A-Dink http://hen.sh/ 2O

SEOROI Internal Link Building http://hen.sh/ 2P

Ninja Affiliate ($$$) http://hen.sh/ 2Q

Ongoing Strategy Post Frequency Link Building External Links Site Maintenance Broken Link Checker http://hen.sh/ 2R Engage Socially

Post Frequency

Link Building

External Links

Site Maintenance

Broken Link Checker http://hen.sh/ 2R

Engage Socially

Social Me twitter.com/ RavenJon facebook.com/ henshaw linkedin.com/in/ jonhenshaw jon@ raventools.com

twitter.com/ RavenJon

facebook.com/ henshaw

linkedin.com/in/ jonhenshaw

jon@ raventools.com