WordPress SEO Essentials

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Intelligently setup, optimize and manage WordPress for SEO

Intelligently setup, optimize and manage WordPress for SEO

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  • 1. WordPress SEO Essentials Jon Henshaw
  • 2. Shortened URLs http://hen.sh/ aw case sensitive
  • 3. Overview
    • WordPress Setup
    • Information Architecture
    • Frenemy Communication
    • Content Enhancement
  • 4. Run multiple instances of WordPress
    • WordPress MU http://hen.sh/ 2p
    • Single Install Hack http://hen.sh/ 2q
  • 5. Hosting & Traffic
    • Unique IP / C-Block
    • Cheap – but not too cheap
    • Use WP-Cache http://hen.sh/ 2T
    • Use Amazon S3 http://hen.sh/ 2s
  • 6. Scraper Protection / Opportunity
    • Delay RSS Feeds http://hen.sh/ 2t
    • RSS Footer http://hen.sh/ 2u
  • 7. Navigation Structure
    • All In One SEO Pack http://hen.sh/ 2v
    • Permalink Structure
      • domain/category/title/
      • domain/title/
      • domain/id/title/
    • Block Archives
    • Minimize Categories
  • 8. META Tweakage
    • SEO Title Tag http://hen.sh/ 2U
    • HeadSpace2 SEO http://hen.sh/ 2D
    • Robots META http://hen.sh/ 2E
    • All In One SEO Pack http://hen.sh/ 2v
  • 9. Quality Indicators
    • Terms of Service
    • Privacy Policy
    • Public Whois
    • Phone Number
    • Physical Address
    • Accessibility
    • Microformats http://hen.sh/ 2w
  • 10. Frenemy Communication
    • It’s all about data
    • Header / Footer http://hen.sh/ 2x
    • Google XML Sitemaps http://hen.sh/ 2y
    • Google Analytics for Stats?
  • 11. Frenemy Stat Alternatives
    • WassUp http://hen.sh/ 2z
    • Woopra http://hen.sh/ 2A
    • Clicky http://hen.sh/ 2B
    • Mint http://hen.sh/ 2C
  • 12. Content Enhancers
    • Insights http://hen.sh/ 2F
    • Zemanta http://hen.sh/ 2G
    • FeedWordPress http://hen.sh/ 2K
    • Paginated Comments http://hen.sh/ 2L
  • 13. Internal Linkage
    • Cross Linker http://hen.sh/ 2H
    • SEO Smart Links http://hen.sh/ 2J
    • Bayesian Top Title Learner http://hen.sh/ 2M
  • 14. Affiliate Links
    • skaDoogle http://hen.sh/ 2N
    • Link-A-Dink http://hen.sh/ 2O
    • SEOROI Internal Link Building http://hen.sh/ 2P
    • Ninja Affiliate ($$$) http://hen.sh/ 2Q
  • 15. Ongoing Strategy
    • Post Frequency
    • Link Building
    • External Links
    • Site Maintenance
      • Broken Link Checker http://hen.sh/ 2R
    • Engage Socially
  • 16. Social Me
    • twitter.com/ RavenJon
    • facebook.com/ henshaw
    • linkedin.com/in/ jonhenshaw
    • jon@ raventools.com