Think like an SEO

4,546 views

Published on

A step-by-step guide to building a high performance site.

Published in: Marketing
0 Comments
13 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,546
On SlideShare
0
From Embeds
0
Number of Embeds
99
Actions
Shares
0
Downloads
17
Comments
0
Likes
13
Embeds 0
No embeds

No notes for slide
  • Use SimilarWeb to better understand the marketing place and sites that are competing in that space.
  • If it’s an affiliate site, you need to research the affiliate opportunities first.
  • Looks at traffic from other devices, like mobile, to make sure you’re providing the best UX.
  • Think like an SEO

    1. 1. Think like an SEO A step-by-step guide to building a high performance site Presented by Jon Henshaw Co-founder and President of Raven Tools
    2. 2. It has become difficult to separate SEO from other marketing practices @RavenJon
    3. 3. SEO is anything that will help you get free traffic from search engines @RavenJon
    4. 4. Let’s build a site like an SEO! @RavenJon
    5. 5. Step 1: What’s your market? @RavenJon
    6. 6. Research what’s working for sites already in the same space @RavenJon
    7. 7. Step 2: What’s the purpose? @RavenJon
    8. 8. Step 3: Create a strong brand @RavenJon
    9. 9. Is the name memorable? @RavenJon
    10. 10. Is the name relevant? @RavenJon
    11. 11. Is an acceptable domain available? @RavenJon
    12. 12. @RavenJon
    13. 13. Are the social profile names available? @RavenJon
    14. 14. summitsession.com @summitsession /summitsession /summitsession /summitsession
    15. 15. A strong and memorable brand can bring you a ton of organic traffic @RavenJon
    16. 16. Step 4: Information Architecture @RavenJon
    17. 17. What is your target audience looking for? @RavenJon
    18. 18. How do they search for it? @RavenJon
    19. 19. Make your navigation and site structure match the intent of your target audience. @RavenJon
    20. 20. Make your navigation and site structure assist the comprehension for a search bot. @RavenJon
    21. 21. Step 5: User Experience (UX) @RavenJon
    22. 22. A poor UX will result in bounces back to the SERP @RavenJon
    23. 23. A poor UX will keep people from linking to you @RavenJon
    24. 24. A good UX will make the site 💰 @RavenJon
    25. 25. Step 6: Optimize ALL THE THINGS! @RavenJon
    26. 26. Don’t use a 💩 hosting provider @RavenJon
    27. 27. Use SSL @RavenJon
    28. 28. Use a mobile/responsive framework @RavenJon
    29. 29. Reduce the size of images @RavenJon
    30. 30. Use SVG @RavenJon
    31. 31. Use image optimizers @RavenJon
    32. 32. EWWW Image Optimizer for WordPress @RavenJon
    33. 33. Create smaller versions for mobile @RavenJon
    34. 34. Use SRCSET to deliver the correct image <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" /> @RavenJon
    35. 35. Create images optimized for the device @RavenJon
    36. 36. Use Google PageSpeed Insights @RavenJon
    37. 37. This is what a perfect score looks like* *you will never see this again
    38. 38. Use Inline CSS and SVG to make less calls @RavenJon
    39. 39. Use structured data to enhance listings @RavenJon
    40. 40. Consider using JSON-LD for schema.org Credit: Supercharge Your SEO with JSON-LD by Travis Bliffen @RavenJon
    41. 41. Future proofing: Do what makes sense to Google @RavenJon
    42. 42. Example: HTML attributes for mobile/UX @RavenJon
    43. 43. type=“number”
    44. 44. type=“date”
    45. 45. type=“tel”
    46. 46. …and do everything else that is considered standard SEO @RavenJon
    47. 47. Step 7: Track ALL THE THINGS! @RavenJon
    48. 48. Add Display Features for GA to track Demographics and Interests ga(‘require’, ‘displayfeatures’); @RavenJon
    49. 49. Create them with GA Config http://gaconfig.com/ Add Event Tracking for GA to track clicks and goals @RavenJon
    50. 50. <a onClick="ga('send', 'event', { eventCategory: 'partner', eventAction: 'amazon', eventLabel: 'shop', eventValue: 1});" href="http://amzn.to/1JzUBtR">Time Capsule</a> Paste code in links and/or buttons @RavenJon
    51. 51. Advanced Content Tracking http://raven.link/contenttracking @RavenJon
    52. 52. Monitor your site for problems and issues @RavenJon
    53. 53. https://raventools.com/site-auditor/
    54. 54. Step 8: Analyze for insights @RavenJon
    55. 55. Use Google Search Console (aka Webmaster Tools) @RavenJon
    56. 56. Analyze top performing content and keywords
    57. 57. Analyze by device for potentinal opportunities
    58. 58. Use Google Analtyics for monitoring and insights @RavenJon
    59. 59. Create Goals associated with Events @RavenJon
    60. 60. Use GA Demographics & Interests to influence what you write
    61. 61. Research top referrers for content and link opportunities @RavenJon
    62. 62. Thanks! Jon Henshaw @RavenJon Slides available at: http://www.slideshare.net/jonhenshaw

    ×