Animal-Proof Your Website

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Overwhelmed with Google’s Pandas, Penguins and Hummingbirds? Raven co-founder Jon Henshaw will teach you how to keep the critters at bay. Animal by animal, you’ll learn the technical SEO and content tactics that will help your website stay visible in search engines and popular with visitors.

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Animal-Proof Your Website

  1. 1. RAVEN TRAINING SESSION Animal-Proof Your Website Presented by Jon Henshaw, Co-Founder of Raven
  2. 2. Animal-Proof Your Website I will eat your duplicate low quality content! and then poop it all out on your site.
  3. 3. Find Duplicate Content Canonicalize or dump it
  4. 4. Find Low Traffic Content Dump it, redirect it, rewrite it or NOINDEX it
  5. 5. Find Irrelevant Content Make it relevant or dump it
  6. 6. rel=“author” Build trust, authority and visibility with authorship
  7. 7. Animal-Proof Your Website When I eat crappy links, I lose feathers.! When I lose feathers, you lose rankings.
  8. 8. Research Backlinks Find low authority and trustworthy sites
  9. 9. Find Toxic Links Use a service like Link Risk to find toxic links http://linkrisk.com/
  10. 10. Disavowing Links Most sites do not need this https://www.google.com/webmasters/tools/disavow-links-main
  11. 11. Anchor Text Diversity With the exception of brand keywords, keep anchor text diversified
  12. 12. Vs. Quality over Quantity Get trustworthy and authoritative links
  13. 13. Leverage Social Media Make linkable content and share it like a boss!
  14. 14. Animal-Proof Your Website I’m a 1,200 heart beats per minute wreck! that consumes half its body weight each day.! ! And I except nothing less than organic, all! natural content nectar from your site.
  15. 15. Write Focused Content Write for the long-tail and consider related entities
  16. 16. Animal-Proof Your Website Semantic Diversity Focus on variations of the same topic and consider more conversational copy
  17. 17. Brand Citation Parenting Tips Toddler Behavior Mommy Lifestyle Brand Citation Parenting Tips Toddler Behavior My page about Terrible Twos Parenting Tips Terrible Twos Parenting Media Press Release Parenting Advice Smart, Relevant Links Do this through outreach, PR, social, email, relationships, etc…
  18. 18. Animal-Proof Your Website Don’t Forget • Speed • Engagement • Structured Data • Signals
  19. 19. Animal-Proof Your Website Q&A

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