Tips and Tools on How to Promote your Android App

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Strategies involved in promoting apps online through social media, online forums and other communities. Specific case study and list of tools used to promote an Android app.

Presenting during the Google Cloud Developer Challenge Bootcamp in Iloilo, Philippines

Schedule of my speaking engagement here:
http://ijustdid.org/about/social-media-speaker/

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Tips and Tools on How to Promote your Android App

  1. 1. How To Promote Your Android App The RebelMouse Way! Jonha Revesencio RebelMouse.com Wizard
  2. 2. About Me • Blogger @ IJustDid.org • Little Bird’s Top 500 Community Managers to Follow on Twitter Globally • Top 100 Most Followed People on Google Plus – Philippines • RebelMouse Wizard APAC
  3. 3. What is RebelMouse? • Social aggregation site • Founded by Paul Berry, former CTO of Huffington • Over 14 M monthly unique visits • 1M traffic from Android • 1 year old • -October, launched our app on Android first
  4. 4. Who’s using RebelMouse?
  5. 5. Why Android first? 1. Android is the dominant mobile operating system 2. Android: 177.9m handsets to Apple's 31.9m iPhones. 3. Open source community 4. Great support from Google
  6. 6. How did we do it? 1. Weekly press from Business Insider, Mashable, oth er top sites 2. 1,000 - 5,000 downloads 3. Over 20 positive reviews
  7. 7. 1. Make sure your app doesn’t suck - functional - viewable on all platforms mobile, tablet, phable t
  8. 8. 2. Get found! Optimize your app to be found. Find out which ones your competitors use and optimize you description, benefits and app title around that!
  9. 9. Beware! Good SEO is not equal to good sales!
  10. 10. 3. Get social • Share your app on social, spend on ads, media buy • Relevant forums
  11. 11. Highlight great reviews to get more! •1000-5000 downloads in less than a month! •Over 20 positive reviews
  12. 12. 3 Tools to Promote Your App
  13. 13. Pitchpigeon News-site pinging service that delivers your pitch about your app to the world’s bestknown tech blogs and tech journalists — and gives you the tools to monitor your progress. Price: $49/pitch
  14. 14. Presspass.me Directory of journalists and media professionals who are active on Twitter in North America, UK, Canada and and Ireland. Use it to track what journalists on Twitter are sharing, and show you what they’re reading, how they rank compared to others, the topics they care about and who gets their attention Price: Free
  15. 15. Inkybee Simple and easy way to reach out to bloggers. Setup campaigns and list based on keywords, research influencers, track relationships and interactions and measure success. You may click here to start your free trial.
  16. 16. What happens after that is down to how good your app is! 
  17. 17. Questions? Blog: www.iJustdid.org Twitter: @jonharules Email: jonharules@gmail.com

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