Jon handel - Partnership Portfolio

Client: Beaujolais Wine To introduce Beaujolais to hip, young urbanities, we partnered with My Open Bar.com to host a wine tasting on the Lower East Side. Both the NY Press and My Open Bar sent out a stand-alone email blasts promoting the event. Over 100 New York Press/MOB readers came to the event. The first 75 guests received a gift bag that included Beaujolais print material and coupons.©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL.

Client: MDV EntertainmentMDV was looking to spread theword about their “Bad BrainsLive at CBGBs 1982” DVDlaunch. The DVD documentedthis notorious punk band’slegendary performance atCBGB. We worked withSouthpaw (music venue inBrooklyn) as well as TowerRecords to produce a DVDlaunch party/screening. Eventpromoters, Jelly NYC, helpedwith the event promotions.Fans came out in full force andcopies of the DVD on-hand atthe event sold out. ©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL.

Client: MS Walk One of the New York Press’ largest promotions to date was t h e N e w Yo r k M S W a l k partnership. This charity walk averages 10,000 registered participants, 850 team captains and 1000 volunteers. We promoted the walk through print ads in the New York Press, web banners and email newsletter blasts. The NY Press ran a booth at the event where we signed up new readers to our weekly email newsletters and distributed promotional items.©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL.

Client: KiptonARTTo broaden the reach ofKiptonART’s customer base,we decided to partner with thePulse Art Fair in NYC. Thiscontemporary art fair attractsthousands of contemporary artenthusiasts and over sixtyexhibiting galleries from aroundthe world. Not only wasKiptonART’s logo included onall fair’s promotional materials,but all attendees receivedKiptonART postcards in theirgift bags. In return for thesepromotions, KiptonARTprovided Pulse with webbanners advertising the fair.©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL.

Jon handel - Partnership Portfolio

by GustoNY Marketing on Jun 13, 2011

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Jon handel - Partnership Portfolio — Presentation Transcript

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