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Going For The Strike: A Big Lebowski Approach to Selling UX Design
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Going For The Strike: A Big Lebowski Approach to Selling UX Design

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Transcript

  • 1. University of Minnesota Design
  • 2. Hi, My name is Jon. ZIP I like Inner Right and left brain kinda dude.Border Text- FounderShadowGradien Curator Drop Work with Proximity Similarity Closure Worked for & Behavioral Psychology Cognitive Load Memory Volunteer with Visual Scanning blah, blah, blah ... Proudly mentioned in Extremely passionate about solving problems for others. @jonhadden
  • 3. Hi, My name is Jon. ZIP I like Inner Right and left brain kinda dude.Border Text- FounderShadowGradien Curator Drop Work with Proximity Similarity Closure Worked for & Behavioral Psychology Cognitive Load Memory Volunteer with Visual Scanning Appropriate Challenges Proudly mentioned in Extremely passionate about solving problems for others. @jonhadden
  • 4. Going for the StrikeA Big Lebowski Approach to Selling UX Design
  • 5. What is user experience design? @jonhadden
  • 6. What activities do we perform during the design process? @jonhadden
  • 7. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
  • 8. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategy MovieBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
  • 9. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinking VideoClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
  • 10. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progress VideoDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
  • 11. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
  • 12. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the design Video 1:03In return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
  • 13. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
  • 14. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Video Frustration, Reasoning & Anger Acceptance @jonhadden
  • 15. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Video 0:59 Acceptance @jonhadden
  • 16. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance Video 2:34 @jonhadden
  • 17. How can we sell the design without theclient asking for crap you know will make the design terrible for users? Hint: What can we do during the design phase? Answer @jonhadden
  • 18. We throw ‘em a ringer @jonhadden
  • 19. Include stakeholders, developers, account executives ... who ever needs to buy into your idea into sketching sessions and observe usability testing.“The Design Studio Method” or read up on Steve Krug’s “Rocket Surgery Made Easy” @jonhadden
  • 20. Nobody fuckswith the designThe lesson here is ... @jonhadden
  • 21. Much obliged. @jonhadden