University of Minnesota Design
Hi, My name is Jon.            ZIP                             I like           Inner             Right and left brain kin...
Hi, My name is Jon.            ZIP                              I like           Inner              Right and left brain k...
Going for the StrikeA Big Lebowski Approach to Selling UX Design
What is user experience design?                                  @jonhadden
What activities do we perform during the design process?                                @jonhadden
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming:...
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategy         Movie...
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming:...
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming:...
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming:...
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming:...
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming:...
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming:...
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming:...
90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming:...
How can we sell the design without theclient asking for crap you know will make       the design terrible for users?      ...
We throw ‘em a ringer                        @jonhadden
Include stakeholders, developers, account executives ... who ever needs to buy into   your idea into sketching sessions an...
Nobody fuckswith the designThe lesson here is ...                         @jonhadden
Much obliged.                @jonhadden
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Going For The Strike: A Big Lebowski Approach to Selling UX Design

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  • Going For The Strike: A Big Lebowski Approach to Selling UX Design

    1. 1. University of Minnesota Design
    2. 2. Hi, My name is Jon. ZIP I like Inner Right and left brain kinda dude.Border Text- FounderShadowGradien Curator Drop Work with Proximity Similarity Closure Worked for & Behavioral Psychology Cognitive Load Memory Volunteer with Visual Scanning blah, blah, blah ... Proudly mentioned in Extremely passionate about solving problems for others. @jonhadden
    3. 3. Hi, My name is Jon. ZIP I like Inner Right and left brain kinda dude.Border Text- FounderShadowGradien Curator Drop Work with Proximity Similarity Closure Worked for & Behavioral Psychology Cognitive Load Memory Volunteer with Visual Scanning Appropriate Challenges Proudly mentioned in Extremely passionate about solving problems for others. @jonhadden
    4. 4. Going for the StrikeA Big Lebowski Approach to Selling UX Design
    5. 5. What is user experience design? @jonhadden
    6. 6. What activities do we perform during the design process? @jonhadden
    7. 7. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
    8. 8. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategy MovieBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
    9. 9. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinking VideoClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
    10. 10. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progress VideoDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
    11. 11. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
    12. 12. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the design Video 1:03In return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
    13. 13. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance @jonhadden
    14. 14. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Video Frustration, Reasoning & Anger Acceptance @jonhadden
    15. 15. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Video 0:59 Acceptance @jonhadden
    16. 16. 90% of the time, this happens every time.Gather requirements, perform research, content discovery & strategyBrainstorming: generative design & divergent thinkingClient needs to see progressDesign activities get left out.Pitch the client of the designIn return for your hard work you get back prescriptive requirements and changes. Depression Frustration, Reasoning & Anger Acceptance Video 2:34 @jonhadden
    17. 17. How can we sell the design without theclient asking for crap you know will make the design terrible for users? Hint: What can we do during the design phase? Answer @jonhadden
    18. 18. We throw ‘em a ringer @jonhadden
    19. 19. Include stakeholders, developers, account executives ... who ever needs to buy into your idea into sketching sessions and observe usability testing.“The Design Studio Method” or read up on Steve Krug’s “Rocket Surgery Made Easy” @jonhadden
    20. 20. Nobody fuckswith the designThe lesson here is ... @jonhadden
    21. 21. Much obliged. @jonhadden
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