Social Media Marketing for VC Firms

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Social media marketing strategy for venture capital and private equity firms.

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Social Media Marketing for VC Firms

  1. 1. Social Media for VC Firms Fall 2010 © 2010 Jon Greer Consulting LLC
  2. 2. Definition of Social Media • Most of the content is created by users (“User Generated Content”) • Little to no content oversight by site owner
  3. 3. • Message and Brand Management • Search • The Present & Especially the Future Why Should VC Firms Care About Social Media?
  4. 4. The Big 4
  5. 5. Social Media Checklist Do partners have accounts? Do staff members have accounts? Has anyone set up pages for the firm yet? Do we have approved marketing content? Do we have current bios?
  6. 6. • Personal profiles - are they current? • Business page - do you have one?
  7. 7. • Are profiles current? • Do you have a company profile? • Should your firm create a group?
  8. 8. • Do partners have accounts? – VCs on Twitter: http://venturemaven.com/ • Does the firm have a feed?
  9. 9. • Do you have an entry? • How do you create an entry?
  10. 10. Creating an Entry • Wikipedia’s guidelines • Key rules – “Notability” - VC firms meet this test – Outside references - ditto – Neutral tone
  11. 11. Considerations • Who has the time for all this? • How do I sell this to the partners?
  12. 12. Thank you Jon Greer 510-547-7123 Jon@jongreer.com www.jongreerconsulting.com Social Media Marketing Media Relations Investor Communications Business Writing

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