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Social Media Marketing for VC Firms

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Social media marketing strategy for venture capital and private equity firms.

Social media marketing strategy for venture capital and private equity firms.

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    Social Media Marketing for VC Firms Social Media Marketing for VC Firms Presentation Transcript

    • Fall 2010 © 2010 Jon Greer Consulting LLC
    • • Most of the content is created by users (“User Generated Content”) • Little to no content oversight by site owner
    • • Message and Brand Management • Search • The Present & Especially the Future
    • Do partners have accounts? Do staff members have accounts? Has anyone set up pages for the firm yet? Do we have approved marketing content? Do we have current bios?
    • • Personal profiles - are they current? • Business page - do you have one?
    • • Are profiles current? • Do you have a company profile? • Should your firm create a group?
    • • Do partners have accounts? – VCs on Twitter: http://venturemaven.com/ • Does the firm have a feed?
    • • Do you have an entry? • How do you create an entry?
    • • Wikipedia’s guidelines • Key rules – “Notability” - VC firms meet this test – Outside references - ditto – Neutral tone
    • • Who has the time for all this? • How do I sell this to the partners?
    • Jon Greer 510-547-7123 Jon@jongreer.com www.jongreerconsulting.com Social Media Marketing Media Relations Investor Communications Business Writing