How VC Firms Can use Twitter, Facebook, LinkedIn and Wikipedia for Deal Flow, Brand Awareness and Supporting Portfolio Companies

1. Social Media for VC Firms
Fall 2010
© 2010 Jon Greer Consulting LLC

2. Definition of Social Media
• Most of the content is created by users
(“User Generated Content”)
• Little to no content oversight by site
owner

3. • Message and Brand Management
• Search
• The Present & Especially the Future
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Why Should VC Firms Care
About Social Media?

4. The “Big 4”
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5. Social Media Checklist
Do partners have accounts?
Do staff members have accounts?
Has anyone set up pages for the firm
yet?
Do we have approved marketing
content?
Do we have current bios?

6. • Personal profiles - are they current?
• Business page - do you have one?
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9. • Are profiles current?
• Do you have a company profile?
• Should your firm create a group?
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12. • Do partners have accounts?
– VCs on Twitter: http://venturemaven.com/
• Does the firm have a feed?
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16. • Do you have an entry?
• How do you create an entry?
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19. Creating an Entry
• Wikipedia’s guidelines
• Key rules
– “Notability” - VC firms meet this test
– Outside references - ditto
– Neutral tone

20. Considerations
• Who has the time for all this?
• How do I sell this to the partners?

21. Thank you
Jon Greer
510-547-7123
Jon@jongreer.com
www.jongreerconsulting.com
Social Media Marketing
Media Relations
Investor Communications
Business Writing