The New Business of Africa
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Explores the investment opportunities, growth, and business markets of Africa. Offers a look at the diversity of African startups, as well as companies that are valued at over $100 million or earning ...

Explores the investment opportunities, growth, and business markets of Africa. Offers a look at the diversity of African startups, as well as companies that are valued at over $100 million or earning over $100 million annually.

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The New Business of Africa Presentation Transcript

  • 1. THE NEW BUSINESS OF AFRICA
  • 2. This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/. “The New Business of Africa” Email: jon@appfrica.com Twitter: @jongos, @appfrica, @statfrica Want more in-depth analysis and research like this? Subscribe for free at statfrica.com by Jon Gosier
  • 3. #GOODISPROSPERITY
  • 4. WHY AFRICA? WHY NOW? The African business landscape is rapidly changing. Currently, the global social sector spends around $200 billion in Africa. Total foreign direct investment in was $45.8 billion in 2011.1 In comparison, by 2020, African consumer facing businesses are projected to generate $400 billion in revenue.
  • 5. THE RUSH FOR RETURNS “The rate of return on foreign investment is higher in Africa than in any other developing region.” “Africa’s economic pulse has quickened, infusing the continent with a new commercial vibrancy. Real GDP rose by 4.9 percent a year from 2000 through 2008, more than twice its pace in the 1980s and ’90s. Telecommunications, banking, and retailing are flourishing. Construction is booming. Private-investment inflows are surging.” - McKinsey
  • 6. 0 3.5 7 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) Africa Sub-Saharan Region REAL GDP GROWTH (Percent Change) Despite the economic downturn, African GDP seems to be recovering, the Sub-Saharan region has been noticeably stable since 2010.
  • 7. AFRICA’S GROWING MIDDLE CLASS 327 million Africans have moved into the middle class* (34% of the continent’s population). Of that group, 128 million belong to a more stable middle class while 44 million are in the upper class. Africa’s middle class has grown 183% since 1980. * In this context, middle class is defined as being individuals who have an average daily per capita expenditure of between $2 and $20 per day or an annual income exceeding $3,900. The middle class is projected to grow to 1.1 billion (42% of the population) by 2060. 34% 66% African Middle Class 0 200 400 1980 1990 2000 2010
  • 8. 327 million Africans have moved into the middle class. Of that group, 128 million belong to a more stable middle class while 44 million are solidly upper-middle class. 0 200 400 1980 1990 2000 2010 326.6 204.4 157.5 115.3 127.9 98.6 83.9 64.2 44.738.130.522.7 83.2 60.553.4 41.4 198.7 105.8 73.5 51.1 Floating Class Lower Middle Upper Middle Stable Middle Class Less Stable Middle Class AFRICA’S GROWING MIDDLE CLASS (In Millions)
  • 9. 198.7 million are considered to be ‘floating’ and are at risk of falling out of the middle class and back into poverty. Combined with the stable middle class, they make up the current 326.6 million. 0 200 400 1980 1990 2000 2010 326.6 204.4 157.5 115.3 127.9 98.6 83.9 64.2 44.738.130.522.7 83.2 60.553.4 41.4 198.7 105.8 73.5 51.1 Floating Class Lower Middle Upper Middle Stable Middle Class Less Stable Middle Class AFRICA’S GROWING MIDDLE CLASS (In Millions)
  • 10. AFRICA’S GROWING MIDDLE CLASS (cont’d) “Recent estimates put the size of the middle class in the region in the neighborhood of 300 to 500 million people, representing the population that is between Africa's vast poor and the continent's few elite. Africa’s emerging middle class comprises roughly the size of the middle class in India or China.” - The Middle of the Pyramid: Dynamics of the Middle Class in Africa
  • 11. AFRICA’S GROWING MIDDLE CLASS (cont’d) 600 million Africans are mobile phone users. By the end of 2013, this number is expected to grow to 735 million. African consumer spending is projected to reach $1.4 trillion by 2020. African productivity is growing by nearly 3% year on year.
  • 12. MIDDLE CLASS ENTREPRENEURSHIP Africa’s middle-class boom is leading to the creation of new opportunities for growth on the continent. Among the most exciting are technology companies being started by individuals between 18 and 35 years old. These startups attract new types of investors to the continent - investors who are willing to take bigger risks, at earlier stages. These companies also offer new ways of serving African consumer demand, and foreign consumer demand for African products, services, and destinations.
  • 13. DRIVERS OF ENTREPRENEURSHIP Much like the phenomenon in developed nations, this startup boom is the result of several converging trends: • The rapidly growing population of Africans under the age of 30 and their desire for jobs. • The falling prices of internet and mobile connectivity and improvement of infrastructure. • The proliferation of mobile phone usage by African consumers. • Rapid urbanization and the migration of rural populations to cities. • Foreign investors looking for opportunity in Africa’s emerging consumer market.
  • 14. A LOOK AT AFRICA’S UPCOMING ENTREPRENEURS
  • 15. EXAMPLES OF AFRICAN TECH STARTUPS Matatu, a video game from Uganda that replicates a popular local card game iCow, a Kenyan service for crop and livestock farmers that helps them improve crop yields up to 300% Dropifi, a customer engagement and contact management solution for businesses SleepOut, a web app making it easier for travelers to book accommodations Minishop, a turnkey mobile/web/accounting system for shop owners SliceBiz, a Ghanian crowdfunding platform attempting to leverage the diaspora to fund businesses
  • 16. BENEFITS OF A HEALTHY STARTUP ECOSYSTEM These startups (among many others) are offering solutions to diverse sections of the market. Examples... Entertainment Enterprise Agriculture Small Business Accounting Access to Capital/Credit These areas have historically often been overlooked by the humanitarian sector.
  • 17. BENEFITS... (cont’d) Additionally, showcase conferences like ANGEL FAIR, DEMO AFRICA and PIVOT EAST are attracting investors from around the world. Investors in Africa have traditionally been interested in Agriculture, Real-Estate, Energy, and Resource Extraction. The emergence of African middle class tech entrepreneurs is attracting a different kind of investor and helps to fuel the boom of consumer activity. The result is new drivers of growth, investment, and job creation for the continent.
  • 18. ENABLERS OF AFRICAN ENTREPRENEURS - TECH & INNOVATION HUBS In addition to drawing the attention of Investors, African startups have drawn the attention of groups who aim to support the greater ecosystem of startups across the continent. Local innovation hubs like ActiveSpaces in Cameron, the iHub in Kenya, HiveColab in Uganda and others, offer facilities, events, and resources that cater to the needs of these fledgling entrepreneurial communities.
  • 19. ENABLERS OF AFRICAN ENTREPRENEURS - TECH & INNOVATION HUBS These hubs usually offer shared facilities with resources that would ordinarily be capital intensive for any nascent business to acquire. This includes computers, mobile phones, servers, desks, machines -- everything a business needs to function. There are more than 33 such innovation hubs across Africa.
  • 20. ENABLERS OF AFRICAN ENTREPRENEURS - TECH & INNOVATION HUBS There are so many hubs across so many different countries, in fact, that a network organization called AfriLabs was founded to serve as a sort of ‘hub of hubs’. Through its network, AfriLabs reaches more than 1,200 of these emerging companies and more than 3,000 individuals. AfriLabs serves as a central point to monitor and communicate with the entrepreneurial activity occurring across its network of hubs.
  • 21. ENABLERS OF AFRICAN ENTREPRENEURS - HUB NETWORKS Organizations like IndigoTrust, Omidyar Networks, Hivos and others are humanitarian organizations who are funding these hubs thereby ‘enabling the enablers’. It remains to be seen whether or not these hubs across Africa will be effective at sustaining themselves or the entrepreneurs making use of their space without donor funding.
  • 22. ENABLERS - ACCELERATORS AND INCUBATORS Incubators like The Savannah Fund, 88MPH, and the MEST Incubator provide an additional layer of support for middle class entrepreneurs. These incubators prepare entrepreneurs for investment or invest directly, have onsite courses lasting anywhere from a few weeks to a few months designed to help entrepreneurs sustain their businesses, engage investors, and manage early-stage growth. Accelerators like Apps4Africa focus on providing similar resources but over multiple-years, from the earliest stage to growth.
  • 23. Incubators & Accelerators Innovation Hubs (Co-working Spaces, Hubs, Labs) Investors (Venture Capitalist, Angels) Startups NGOs Hub Networks Customers (Consumers, Enterprise, SMEs) Universities (Local, International) Government (City, Country) Policy AFRICA’S ENTREPRENEURIAL ECOSYSTEM Fiscal Exchange Non-Fiscal Support Legislative This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/.
  • 24. THE $100 MILLION+ CLUB
  • 25. AFRICA’s $100M TECH FIRMS While there are a number of technology and media firms worth at least $100 million or generating that much in sales that operate in Africa, there only a few that are truly ‘African’ as qualified by the origin of their founders and the primary operations of their business. A few that meet this criteria are: Seven Seas Technologies (Kenya. Est. Worth: $100< million) Mara Group (Uganda. Est. Worth: $300< million) Naspers (South Africa. Est. Worth: $5< billion)
  • 26. A Post ‘Aid vs. Trade’ Debate How can Africa retain more of the wealth, raw assets, and talent it yields to create lasting prosperity? Where is the growth? How do we continue to support it? How do we find it? Reinvest in what works. Invest in youth. Invest in the future.
  • 27. Conclusions Africa’s Entrepreneurial activity is responsible for creating jobs, solving societal problems, satisfying consumers and increasing foreign trade. It is critical to the transformation of the continent and its people. Investors, NGOs and Governments play an important role in supporting this sustained growth - particularly because not doing so risks allowing new members of the middle class to fall back into poverty.
  • 28. Conclusions (cont’d) Globally, various technologies are increasingly disrupting industrial employment, agrarian labor, and human service jobs. ICT, Tech and Innovation are not the future because they are trendy...they are the future because they present a clearest path to sustained growth and sustainability for the continent’s young population. The barriers to this future are systemic failure of education across the continent. Investing in young people skilled in these areas and the networks that support them is at present the only alternative to the failures of a formal education system and job market.
  • 29. Annually, the global social sector spends over $200 billion dollars. Total foreign direct investment in Africa was $46 billion in 2011. $62 billion dollars in remittances to Africa annually. Untapped Wealth 140 million Africans living outside of Africa (commonly referred to as the African diaspora). 44 million Black-Americans in the US (Africans more than two generations removed) with spending power of nearly $1 trillion dollars. 24 million Afro- Caribbean $47.4 billion (Combined GDP of Haiti, Jamaica, Barbados, Suriname, and Trinidad and Tobago combined) 200 62 46 Global Social Sector (AID) Foreign Direct Investment (FDI) Remittances
  • 30. The African diaspora, and African wealth is spread across the world.
  • 31. CONNECTIVITY & PENETRATION Internet Penetration Continent:120 Million users (12%) 2005 - 2011 Growth Rate: 428.7% Mobile Penetration Continent: 600 Million users (65%) 2005 - 2011 Growth Rate: 380% Mobile Broadband Continent: 273.1 Million users 2005 - 2011 Growth Rate: 446%
  • 32. AFRICA’S TOP 5 INTERNET COUNTRIES (circa 2010) Nigeria Population: 150m+ Internet users: 11 million GDP: $235.92 billion Morocco Population: 32m+ Internet users: 15.4 million GDP: $100.22 billion Egypt population: 82m+ internet users: 21.5 million GDP: $229.53 billion South Africa Population: 50m+ Internet users: 6 million GDP: $400.24 billion Sudan Population: 34m+ Internet users: 4 million GDP: $55.1 billion
  • 33. IMAGE CREDITS “The True Size of Africa” by Kai Krause “The Fifth Estate” 2013 film. All images and clips are the property of DreamWorks, Touchstone Pictures, Participant Media, Reliance Entertainment. All Rights Reserved. CITATIONS McKinsey “What’s driving Africa’s growth?” http://www.mckinsey.com/insights/economic_studies/ whats_driving_africas_growth Acha Leke, Susan Lund, Charles Roxburgh, and Arend van Wamelen Wikipedia http://en.wikipedia.org/wiki/Estates_of_the_realm, http://en.wikipedia.org/wiki/The_Fourth_Estate, http:// en.wikipedia.org/wiki/Fifth_Estate “How can Africa move away from aid dependence?” http://www.bbc.co.uk/news/world-africa-22270164 “Black incomes are up, but wealth isn’t” http://www.pewresearch.org/fact-tank/2013/08/30/black-incomes-are-up-but- wealth-isnt/ “Tapping Migration Wealth to Fund Development” http://www.un.org/africarenewal/magazine/august-2013/tapping- migration-wealth-fund-development “Rich and Successful Booming Africans” http://msongo.blogspot.com/2013/04/rich-and-successful-blooming-africans.html African Economic Outlook http://www.africaneconomicoutlook.org/en/data-statistics/table-2-real-gdp-growth- rates-2003-2013/ IMF Regional Economic Outlook, October 2007: Sub-Saharan Africa http://www.imf.org/external/pubs/ft/reo/2007/AFR/ ENG/sreo1007.pdf IMF Regional Economic Outlook, October 2009: Sub-Saharan Africa http://www.imf.org/external/pubs/ft/reo/2009/afr/eng/ sreo1009.pdf African Development Bank “The Middle of the Pyramid: Dynamics of the Middle Class in Africa” http://www.afdb.org/ fileadmin/uploads/afdb/Documents/Publications/The%20Middle%20of%20the%20Pyramid_The%20Middle%20of%20the %20Pyramid.pdf
  • 34. This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/. “The New Business of Africa” Email: jon@appfrica.com Twitter: @jongos, @appfrica, @statfrica Want more in-depth analysis and research like this? Subscribe for free at statfrica.com by Jon Gosier
  • 35. “Africa’s Quantified Self.” Get the continent’s most informative research newsletter at statfrica.com!