SiftDeck attempts to predict where a business might be
vulnerable by monitoring social media conversations.
SiftDeck monitors Twitter conversations mentioning key terms
related to an organization.
It surfaces the trends, stories, locations, and people mentioned
in those conversations.
SIFTDECK: TOTAL ADDRESSABLE MARKET
various areas of a
that might be at risk.
“Twitter has become the latest news wire of Wall Street and that investors
have come to rely on the social medium for minute-by-minute news and
opinion…” - Witkowski and Patel, 2013 Twitter trading inﬂuence laid bare by fake tweet
“Insurance experts have said the recent terror attack at the
Westgate mall in Nairobi, Kenya, could cost 10 billion
Kenyan shillings ($115 million) in damages and up to $250
million in lost tourism revenue.”
“...the Boston Marathon bombings inﬂicted as much as
$333 million in damage to the local economy in lost wages,
retail sales and infrastructure damage, according to
RESEARCH: THE IMPACT OF TERRORISM
ON STOCK MARKETS
New York 9/11
SOURCE: “The Impact of Terrorism on Stock Markets: The Boston Bombings in Comparison to Previous Terrorist Events” by Thomas
Baumert, Mikel Buesa, and Timothy Lynch
RESEARCH: HOW RECENT DISASTERS AFFECTED
MARKETS AND ECONOMIES
Estimated Cost In Billions
SOURCE: “How Recent Disasters Affected Markets and Economies” by Jessica Hartogs and Antonia Oprita CNBC
Social Media Monitoring and Risk Analytics for Business