SiftDeck: Predictive Analytics for Disaster and Risk

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Given a tragic event or disaster, SiftDeck attempts to predict where organizations or people are most vulnerable. This helps organizations mitigate the loss of life, property, or assets.

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SiftDeck: Predictive Analytics for Disaster and Risk

  1. 1. siftDeck Social Media Monitoring and Risk Analytics for Business info@siftdeck.com siftdeck.com
  2. 2. “If you can see the future, you can save it.”
  3. 3. SiftDeck attempts to predict where a business might be vulnerable by monitoring social media conversations.
  4. 4. SiftDeck monitors Twitter conversations mentioning key terms related to an organization. ! It surfaces the trends, stories, locations, and people mentioned in those conversations.
  5. 5. SIFTDECK: TOTAL ADDRESSABLE MARKET 1000 In Millions 750 500 250 0 Disaster Financial Total Market News/Journalism Addressable Market
  6. 6. SiftDeck highlights various areas of a business’ operations that might be at risk. Investors Orders Family Customers Suppliers Security Event Staff Assets Property Investments Stocks Insurance
  7. 7. “Twitter has become the latest news wire of Wall Street and that investors have come to rely on the social medium for minute-by-minute news and opinion…” - Witkowski and Patel, 2013 Twitter trading influence laid bare by fake tweet
  8. 8. “Insurance experts have said the recent terror attack at the Westgate mall in Nairobi, Kenya, could cost 10 billion Kenyan shillings ($115 million) in damages and up to $250 million in lost tourism revenue.” ! Standard Media http://www.standardmedia.co.ke/?articleID=2000094442&story_title=westgate-attack-exposes-firms-to-higher-premium-bill “...the Boston Marathon bombings inflicted as much as $333 million in damage to the local economy in lost wages, retail sales and infrastructure damage, according to preliminary estimates.” ! NBCNews http://usnews.nbcnews.com/_news/2013/04/30/17975443-adding-up-the-financial-costs-of-the-boston-bombings?lite
  9. 9. RESEARCH: THE IMPACT OF TERRORISM ON STOCK MARKETS DAX30 TFSE100 DOWJONES 2 0 -2 -4 -6 -8 New York 9/11 London Madrid Boston SOURCE: “The Impact of Terrorism on Stock Markets: The Boston Bombings in Comparison to Previous Terrorist Events” by Thomas Baumert, Mikel Buesa, and Timothy Lynch
  10. 10. RESEARCH: HOW RECENT DISASTERS AFFECTED MARKETS AND ECONOMIES Estimated Cost In Billions 50 37.5 25 12.5 0 Katrina Queensland Quake Haiti Quake Iceland Volcano SOURCE: “How Recent Disasters Affected Markets and Economies” by Jessica Hartogs and Antonia Oprita CNBC
  11. 11. siftDeck Social Media Monitoring and Risk Analytics for Business info@siftdeck.com siftdeck.com

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