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SiftDeck: Predictive Analytics for Disaster and Risk
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SiftDeck: Predictive Analytics for Disaster and Risk

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Given a tragic event or disaster, SiftDeck attempts to predict where organizations or people are most vulnerable. This helps organizations mitigate the loss of life, property, or assets.

Given a tragic event or disaster, SiftDeck attempts to predict where organizations or people are most vulnerable. This helps organizations mitigate the loss of life, property, or assets.


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  • 1. siftDeck Social Media Monitoring and Risk Analytics for Business info@siftdeck.com siftdeck.com
  • 2. “If you can see the future, you can save it.”
  • 3. SiftDeck attempts to predict where a business might be vulnerable by monitoring social media conversations.
  • 4. SiftDeck monitors Twitter conversations mentioning key terms related to an organization. ! It surfaces the trends, stories, locations, and people mentioned in those conversations.
  • 5. SIFTDECK: TOTAL ADDRESSABLE MARKET 1000 In Millions 750 500 250 0 Disaster Financial Total Market News/Journalism Addressable Market
  • 6. SiftDeck highlights various areas of a business’ operations that might be at risk. Investors Orders Family Customers Suppliers Security Event Staff Assets Property Investments Stocks Insurance
  • 7. “Twitter has become the latest news wire of Wall Street and that investors have come to rely on the social medium for minute-by-minute news and opinion…” - Witkowski and Patel, 2013 Twitter trading influence laid bare by fake tweet
  • 8. “Insurance experts have said the recent terror attack at the Westgate mall in Nairobi, Kenya, could cost 10 billion Kenyan shillings ($115 million) in damages and up to $250 million in lost tourism revenue.” ! Standard Media http://www.standardmedia.co.ke/?articleID=2000094442&story_title=westgate-attack-exposes-firms-to-higher-premium-bill “...the Boston Marathon bombings inflicted as much as $333 million in damage to the local economy in lost wages, retail sales and infrastructure damage, according to preliminary estimates.” ! NBCNews http://usnews.nbcnews.com/_news/2013/04/30/17975443-adding-up-the-financial-costs-of-the-boston-bombings?lite
  • 9. RESEARCH: THE IMPACT OF TERRORISM ON STOCK MARKETS DAX30 TFSE100 DOWJONES 2 0 -2 -4 -6 -8 New York 9/11 London Madrid Boston SOURCE: “The Impact of Terrorism on Stock Markets: The Boston Bombings in Comparison to Previous Terrorist Events” by Thomas Baumert, Mikel Buesa, and Timothy Lynch
  • 10. RESEARCH: HOW RECENT DISASTERS AFFECTED MARKETS AND ECONOMIES Estimated Cost In Billions 50 37.5 25 12.5 0 Katrina Queensland Quake Haiti Quake Iceland Volcano SOURCE: “How Recent Disasters Affected Markets and Economies” by Jessica Hartogs and Antonia Oprita CNBC
  • 11. siftDeck Social Media Monitoring and Risk Analytics for Business info@siftdeck.com siftdeck.com