When multinational companies (from both the public and private
sector) do business in Africa they often can’t ﬁnd enough skilled local
talent to hire. Instead they source consultants from abroad which
compounds the problem:
- Foreign salaries are between 50% to 200% more than the local market
- Plus, it requires additional spending on travel and lodging;
- Plus, it requires time to train and orient to the market.
Annually, these combined groups account for $200 billion spent in
Africa. Roughly 60% goes to overhead (staff & consultants).
THE FOREIGN CONSULTING MARKET
Instead they turn to consulting groups like McKinsey and The
Whitaker Group to staff public and private sector projects.
These consultants also have limited presence in Africa, and also have
mostly a foreign workforce. While highly skilled, these consulting
groups often don’t:
- Train for local expertise in areas of IT, Communications and Management.
- Invest in local infrastructure.
- Have an understanding of local trends and customs.
- Maintain longterm social impact efforts.
Annually, the global social sector spends over $200 billion in Africa.
Total foreign direct investment in Africa was $45.8 billion in 2011.1
We think our total addressable market size is $100 million of this
estimated $11 billion market.
Unlike the foreign consultants mentioned, we invest in local talent
and infrastructure through our various social impact programs.
INFOSYS- AN EXAMPLE FROM INDIA
Infosys has taken similar approach over the past 30 years in India:
- Founded in 1981 in Pune, India
- In 1993 went public in India
- In 1999 went public in the United States
- In 1996 Infosys established the Infosys Foundation, to support
the underprivileged sections of society.
- 2013 Revenue of $7.39 billion
Software Products (mobile and web), Data
Analysis, Market Research,Marketing &
Communications and Program Design
C u s t o m e r P r o ﬁ l e : M u l t i n a t i o n a l
Corporations, Governmental Agencies,
Nonproﬁts & NGOs establishing (or scaling)
a footprint in Africa
U.S. Department of State, Wounded Warriors Project, Radio
Netherlands Worldwide, Google, UNICEF, Government of
Canada (MASAS), Grand Challenges Canada, Grameen
Foundation, & more...
Consulting & Communications
Software & Technology
Five year’s old. Founded in 2008 in Kampala, Uganda. Expanded
internationally in 2010. Now working in 16 African countries.
Our core values:
- Commitment to Diversity
- Supporting & Driving Innovation
- Maintaining a Global Footprint
- Being Socially Conscious
- Having Integrity
Our staff includes a seven person team spanning three continents,
with team members in the United States, United Kingdom, Kenya,
We’ve received recognition for our work from TED Conferences, the
O’Reilly Strata conference (the world’s biggest data conference), the
Paley Center, the Knight Foundation, Harvard Initiative for Global
Health, Salisbury Trust and the U.S. Secretary of State.
Jon Gosier (CEO, USA) Matt Grifﬁths (CTO, UK) Bahiyah Robinson