Summary of Chapter Nine App In our presentation, we will discuss the App which we have created: Chapter 9 App. This App was designed to enhance your knowledge on how to write business letters. The App will include: Business letters characteristics Different types of business letters Significance of business letters Additional Information Quiz Outside research was conducted to allow us to examine these objectives in specific.
Significance and Preparation of Business Letters Importance of business letters: For a permanent record Provide confidentiality Carry formality and sensitivity Present well-considered messages Three phases of the 3X3 writing process determine the purpose of the letter, visualize the audience and anticipate the reaction of readers collect information for the first draft read the letter and revise it The following academic book and the .edu site could help students better understand the content above: http://www.flatworldknowledge.com/pub/business-communication- success/154694 http://owl.english.purdue.edu/owl/resource/653/01/
Structure and characteristics of good business letters Structure: Direct opening Detailed body Courteous conclusion Characteristics Clear content Goodwill tone Appropriate form The follow article “Business letters” by Yvonne Alexander and the Discussion form could help students better understand the good Structure and characteristics of business letters. http://www.alexcommunications.com/articles.htm http://www.ask.com/questionsabout/BusinessLetterFormat
Request and Order Letters Structure of Request Letter Direct opening with the purpose Detailed body with explanation and justification of the request Courteous closing with action request and appreciation Structure of order letter Direct opening with an introduction of the order and an authorization of purchase Detailed body including desired items, quantity, unit price, total price, and order number Clear closing stating the payment method and the date when the merchandise should be sent, and showing appreciation The following Podcast helps students better understand request and order letters:http://salesmanagement20.com/blog/2010/04/06/episode-29-writing- winning-sales-letters-with-ralph-allora/
Effective Direct Claim Letters What is well-written claim ? Opening with description of problem Explaining and justifying without emotion Closing with a summary of action request Enclosing the copies of relevant documents The following Newsletter could help you build the ability of writing effective claim letters: http://www.grad.washington.edu/students/fa/fulbright/reference- letters.pdf
Elements of Reply Letters A clear subject line Relevant information the reader wants Good news presenting in the opening Additional information in the body Cordial and personalized closing Details of procedure if needed The following source would help you better prepare for a reply letter. Video: http://www.youtube.com/watch?v=I2txr6OY5dY
Adjustment Letter Three goals of the adjustment letter: To correct the mistake To regain the customer confidence To promote business Structure of the adjustment letter To grant the claim in the opening To restate the problem and offer solution in the body To show appreciation and promote business in the closing The following link could help you better understand this sector of business writing. Image(s): http://www.docstoc.com/docs/13563455/Letter-of-adjustment samples-in-reply-to-a-customer-complaint
Goodwill Messages Three types of goodwill messages Gift thank-yous’ Thank-you for favours Expressions of sympathy Tips for writing different goodwill messages For gift thank-yous’: Identify the gift, show the appreciation, and share the way how you will use it For thank-you for favours: show the great appreciation For expression of sympathy: Mention the loss, offer assistance, and summarize on positive note The following source could help you know better about the goodwill message writing. Facebook Community: http://www.facebook.com/note.php?note_id=399864426706
More Feedback Business Writing Blog: http://www.businesswritingblog.com/ Charitable Organization: http://easternlightepm.com/excelforcharity/ An organization that has writing competitions Getting involved can help improve your writing skills Peer reviewed journal: http://www.natcom.org/Default.aspx?id=426&libID=447
Bibliography Alexander. "Articles, Business Writing Newsletter, Corporate Communications." Business Writing Seminars, Technical Writing Skills. Web. 13 June 2011. <http://www.alexcommunications.com/articles.htm>. Allora, Ralph. "Episode 29 – Writing Winning Sales Letters." Audio blog post. SalesManagement20. 6 Apr. 2010. Web. 08 June 2011. <http://salesmanagement20.com/blog/2010/04/06/episode-29-writing-winning-sales-letters-with-ralph-allora/>. Chen, Wei. "What Is a Good Business Letter? - EnglishClub.com." EnglishClub.com - Because People Speak English. 22 Jan. 2011. Web. 13 June 2011. <http://my.englishclub.com/profiles/blogs/what-is-a-good-business-letter?id=2524315:BlogPost:913288>.
Doyle, Alison. "Business Letter Template - General Business Letter Template." Job Search - Jobs, Resume & Interview Advice from About.com. Web. 11 June 2011. <http://jobsearch.about.com/od/morejobletters/a/businessletter.htm>.
Gossimer. "How to Write a Business Letter? | Facebook." Welcome to Facebook - Log In, Sign Up or Learn More. 13 June 2010. Web. 10 June 2011. <http://www.facebook.com/note.php?note_id=399864426706>.
Hymas, Valerie, Dudderar, Jody. "Reference Letters and Language Evaluations." Fulbright Applicant Newsletter (27 Sept. 2006): 1-2. Print.
Johnston, Lynn G. "Business Writing." Web log post. Business Writing. 10 June 2011. Web. 11 June 2011. <http://www.businesswritingblog.com/>.
Bibliography II "Letter of Adjustment Samples in Reply to a Customer Complaint." Docstoc – Documents, Templates, Forms, Ebooks, Papers & Presentations. Web. 10 June 2011. <http://www.docstoc.com/docs/13563455/Letter-of-adjustment-samples-in-reply-to-a-customer-complaint>. McLean, Scott. Business Communication for Success. Flat World Knowledge, 2010. Print.
Miller, Katherine. "Communication Monographs." Communication Monographs (2007). National Communication Association. 2007. Web. 10 June 2011. <http://www.natcom.org/Default.aspx?id=426&libID=447>. "Purdue OWL: Basic Business Letters." Welcome to the Purdue University Online Writing Lab (OWL). Web. 10 June 2011. <http://owl.english.purdue.edu/owl/resource/653/01/>. "Test: Business Letter Basics." Free English Tests for ESL/EFL, TOEFL®, TOEIC®, SAT®, GRE®, GMAT®. Web. 11 June 2011. <http://www.english-test.net/esl/learn/english/grammar/ai139/esl-test.php>.
UpWritePress. “The Key Forms of Business Writing: Basic Letter” Tutorial. 6 Mar. 2009. YouTube. 10 June 2011.
"Writing Competitions in Aid of Charities | Win a Cash Prize & Literary Glory Whilst Helping a Charity." Eastern Light EPM - Web Design - Entertainment - Publishing - Marketing - Business Opportunities - Competitions. WordPress. Web. 12 June 2011. <http://easternlightepm.com/excelforcharity/>. UpWritePress. “The Key Forms of Business Writing: Basic Letter” Tutorial. 6 Mar. 2009. YouTube. 10 June 2011.
The URL of the App if you want a better grade on the final, please click on the following link: http://zenome.com/directory/index.php?parentID=007.063.009.999&pageNumber=1&orderBy=r&count=21 Hope everyone enjoyed the presentation and gets a good grade!