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Gamifying Green

by Assistant Professor at University of Maryland, College Park on Jun 14, 2013

  • 1,489 views

As usual, I suggest you download the full PowerPoint (PPTX) version of this talk to view the embedded animations and videos (which should enhance understandability). ...

As usual, I suggest you download the full PowerPoint (PPTX) version of this talk to view the embedded animations and videos (which should enhance understandability). http://www.cs.umd.edu/~jonf/talks.html

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In their State of Green Business report, the GreenBiz Group listed gamification as one of the top sustainable business trends of 2012, noting that game mechanics are increasingly used by companies to provide “rewards for making good, green choices” (Makower, 2012). In the last few years, we have seen a surge of interest in green gamification, which is beginning to touch upon nearly all aspects of our everyday life from cars that rank and reward fuel-efficient driving performance (e.g., the Nissan Leaf) to sanitation services that monitor and reward home recycling behavior (e.g., Recyclebank). As Ashok Kamal, the CEO of the green social media marketing company Bennu notes, this movement represents a “tidal wave of green gamification that is capturing the attention of the green community and the business community as a whole” (Cousteau, Kamal, Freeman, & Pank, 2012).

Given such vibrant enthusiasm surrounding “green gamification,” it is hard not to react with some degree of skepticism. Climate change, pollution, and other human-driven environmental ills are complex, multi-faceted problems—can gamification actually play a serious role in their solution? In this talk, I attempt to provide a partial answer by providing a teaser for my new chapter on gamifying green to come out this year in the book “The Gameful World” edited by Steffen P. Walz and Sebastian Deterding. To learn more, go here: www.gamefulworld.org.

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Gamifying Green Gamifying Green Presentation Transcript