SOCIAL     Learning the language of new media      @SOCIALPHONICS FACEBOOK.COM/SOCIALPHONICS        @JONESTONYFACEBOOK.COM...
WHEN IT COMES TO WINE, THIS IS ME
WHEN IT COMES TO WINE, THIS IS ME
Miles: It tastes like the back of a fucking L.A. schoolbus. Now they probably didnt de-stem, hoping forsome semblance of c...
COMMON OBJECTIONS“I don’t care what you had for breakfast”“I don’t have time”“It’s narcissistic”“It’s a time-suck”“I’m not...
THAT BEING SAID...
THAT BEING SAID...Why are you here?(In 140 characters or less!)                  :-)
Video: Social Media Revolution
TJ’S SOCIAL MEDIA   PHILOSOPHY
TJ’S SOCIAL MEDIA         PHILOSOPHYTo build a large social media footprintthrough consistent, content-rich, and valuable ...
WHO WE ARE
WHO WE ARE
WHO WE ARE
JOPA’S SOCIAL MEDIA   PHILOSOPHY
JOPA’S SOCIAL MEDIA   PHILOSOPHYTo occasionally advertise our         services.     To listen and learn.
SOCIAL MEDIA PHILOSOPHY
SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
SOCIAL MEDIA PHILOSOPHY   Personal   Professional   Institutional
SOCIAL MEDIA PHILOSOPHY
SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
SOCIAL MEDIA PHILOSOPHY
SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Quick, Easy, Short, HipWeaknesses: Low Commitment, Fl...
SOCIAL MEDIA PHILOSOPHY
SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Huge, Evolving, PowerfulWeaknesses: Low Commitment, F...
SOCIAL MEDIA PHILOSOPHY
SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Proprietary, Unlimited, DeepWeaknesses: Hard to Get N...
SOCIAL MEDIA PHILOSOPHY
SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outlets
SOCIAL MEDIA PHILOSOPHY
SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM
SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM
SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM              Push
SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM              Push              Listen
SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM              Push              Listen             Connect
SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM              Push              Listen             Connect          ...
SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM              Push              Listen             Connect          ...
SOCIAL MEDIA PHILOSOPHY
SOCIAL MEDIA PHILOSOPHYDetermine a work flow
SOCIAL MEDIA PHILOSOPHYDetermine a work flow
SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.
SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.-Repur...
SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.-Repur...
SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.-Repur...
SOCIAL MEDIA PHILOSOPHY
SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy...➡ Pick a limited number➡ Decide...
FACEBOOK
FACEBOOKFacebook in Real LifeMom Is on Facebook
Zuckerberg just wanted people to bethemselves. On earlier social networkslike Friendster and Myspace, identity wasmalleabl...
FACEBOOK
FACEBOOK1. Reach out to other companies.
FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.
FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.3. Go beyond the wines.
FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.3. Go beyond the wines.4. Ask for input from f...
FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.3. Go beyond the wines.4. Ask for input from f...
FACEBOOK
FACEBOOK6. Make everything an event.
FACEBOOK6. Make everything an event.7. Don’t just ask for things.
FACEBOOK6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.
FACEBOOK6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.
FACEBOOK6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.10....
ProfilePageGroup
PROFILE  Personal - that’s you!  Use privacy settings   Put friends in listsLink to other social media
PAGEAllows (Some) AnonymityIndexed in Search Engines Multiple Administrators    No Limit to Fans     Send Messages
(NEW) GROUPS    Private Group Communication   Does not show up in your profile       Multiple administrators        Best f...
USER NAMESwww.facebook.com/usernameCustomized Facebook URL  For a Profile or a Page  Only Get One Chance!
GOOGLE    www.google.com/places       Claim the listingBe sure the location is correct       Add information         Get r...
GOOGLE+plus.google.comCreate circlesLink Accounts Share Info
GOOGLE - Plus OneGet people to Plus you  GOOGLE - Profile  Make one. Plus it.
GOOGLE - goo.glShortened URLs   QR Codes
YELPGet reviewsGet found
Pushing Content    Events   Listening    Search     News
TWOOLS
TWOOLSTwitter Search   @reply D username  hashtags Tweetdeck    Twubs
BLOGGINGPersonal/Professional/Institutional           WordPress            RSS Feed           Feedburner        Google Ana...
AUDIO BROADCAST     Podcast  BlogTalkRadio    Posterous
VIDEO BROADCAST     YouTube      Vimeo    UStream
MORE SOCIAL MEDIA
MORE SOCIAL MEDIAHot Tips:•Have a Personal Email•Make a Google Profile•Consider Using Posterous•Use an RSS Reader•Don’t Us...
MORE SOCIAL MEDIA
MORE SOCIAL MEDIAHot Tips:•Choose a Good Profile Pic•Use Wasted Time•Get a Password App•Choose Usernames Carefully•Links, ...
TexSom Social Media Presentation
TexSom Social Media Presentation
TexSom Social Media Presentation
TexSom Social Media Presentation
TexSom Social Media Presentation
TexSom Social Media Presentation
TexSom Social Media Presentation
TexSom Social Media Presentation
TexSom Social Media Presentation
TexSom Social Media Presentation
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TexSom Social Media Presentation

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A presentation on uses of social media given by Tony Jones of Social Phonics at the seventh annual Texas Sommeliers Conference, August 11, 2012.

Published in: Technology, Business
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  • Transcript of "TexSom Social Media Presentation"

    1. 1. SOCIAL Learning the language of new media @SOCIALPHONICS FACEBOOK.COM/SOCIALPHONICS @JONESTONYFACEBOOK.COM/TONYJONESBOOKS TONYJ.NET
    2. 2. WHEN IT COMES TO WINE, THIS IS ME
    3. 3. WHEN IT COMES TO WINE, THIS IS ME
    4. 4. Miles: It tastes like the back of a fucking L.A. schoolbus. Now they probably didnt de-stem, hoping forsome semblance of concentration, crushed it upwith leaves and mice, and then wound up with thisrancid tar and turpentine bullshit. Fuckin Raid.Jack: Tastes pretty good to me.
    5. 5. COMMON OBJECTIONS
    6. 6. COMMON OBJECTIONS“I don’t care what you had for breakfast”“I don’t have time”“It’s narcissistic”“It’s a time-suck”“I’m not interested in those people”“It’s all too much”“It’s not safe”“I’m more of a face-to-face person”“It’s shallow”
    7. 7. THAT BEING SAID...
    8. 8. THAT BEING SAID...Why are you here?(In 140 characters or less!) :-)
    9. 9. Video: Social Media Revolution
    10. 10. TJ’S SOCIAL MEDIA PHILOSOPHY
    11. 11. TJ’S SOCIAL MEDIA PHILOSOPHYTo build a large social media footprintthrough consistent, content-rich, and valuable social media impressions. To build a high-quality audience.
    12. 12. WHO WE ARE
    13. 13. WHO WE ARE
    14. 14. WHO WE ARE
    15. 15. WHO WE ARE
    16. 16. JOPA’S SOCIAL MEDIA PHILOSOPHY
    17. 17. JOPA’S SOCIAL MEDIA PHILOSOPHYTo occasionally advertise our services. To listen and learn.
    18. 18. SOCIAL MEDIA PHILOSOPHY
    19. 19. SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
    20. 20. SOCIAL MEDIA PHILOSOPHY Personal Professional Institutional
    21. 21. SOCIAL MEDIA PHILOSOPHY
    22. 22. SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
    23. 23. SOCIAL MEDIA PHILOSOPHY
    24. 24. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Quick, Easy, Short, HipWeaknesses: Low Commitment, Fleeting “Followers”
    25. 25. SOCIAL MEDIA PHILOSOPHY
    26. 26. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Huge, Evolving, PowerfulWeaknesses: Low Commitment, Fleeting,Low Control “Friends” & “Fans”
    27. 27. SOCIAL MEDIA PHILOSOPHY
    28. 28. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Proprietary, Unlimited, DeepWeaknesses: Hard to Get Noticed,Higher Commitment “Readers”
    29. 29. SOCIAL MEDIA PHILOSOPHY
    30. 30. SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outlets
    31. 31. SOCIAL MEDIA PHILOSOPHY
    32. 32. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM
    33. 33. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM
    34. 34. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push
    35. 35. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen
    36. 36. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect
    37. 37. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect Learn
    38. 38. SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect Learn
    39. 39. SOCIAL MEDIA PHILOSOPHY
    40. 40. SOCIAL MEDIA PHILOSOPHYDetermine a work flow
    41. 41. SOCIAL MEDIA PHILOSOPHYDetermine a work flow
    42. 42. SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.
    43. 43. SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.-Repurpose what you’re alreadydoing.
    44. 44. SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.-Repurpose what you’re alreadydoing.-Be disciplined.
    45. 45. SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.-Repurpose what you’re alreadydoing.-Be disciplined.
    46. 46. SOCIAL MEDIA PHILOSOPHY
    47. 47. SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy...➡ Pick a limited number➡ Decide on a ‘personality’➡ Determine what you want➡ Determine work flow
    48. 48. FACEBOOK
    49. 49. FACEBOOKFacebook in Real LifeMom Is on Facebook
    50. 50. Zuckerberg just wanted people to bethemselves. On earlier social networkslike Friendster and Myspace, identity wasmalleable and playful, but Facebook wasand is different. "Were trying to map outwhat exists in the world," he says. "Inthe world, theres trust. I think as humanswe fundamentally parse the world throughthe people and relationships we havearound us. So at its core, what weretrying to do is map out all of those trustrelationships, which you can call,colloquially, most of the time, friendships."He calls this map the social graph, andits a network of an entirely new kind. -TIME Magazine, 2011
    51. 51. FACEBOOK
    52. 52. FACEBOOK1. Reach out to other companies.
    53. 53. FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.
    54. 54. FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.3. Go beyond the wines.
    55. 55. FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.3. Go beyond the wines.4. Ask for input from fans.
    56. 56. FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.3. Go beyond the wines.4. Ask for input from fans.5. Be visual.
    57. 57. FACEBOOK
    58. 58. FACEBOOK6. Make everything an event.
    59. 59. FACEBOOK6. Make everything an event.7. Don’t just ask for things.
    60. 60. FACEBOOK6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.
    61. 61. FACEBOOK6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.
    62. 62. FACEBOOK6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.10. Check out other tools (Apps).
    63. 63. ProfilePageGroup
    64. 64. PROFILE Personal - that’s you! Use privacy settings Put friends in listsLink to other social media
    65. 65. PAGEAllows (Some) AnonymityIndexed in Search Engines Multiple Administrators No Limit to Fans Send Messages
    66. 66. (NEW) GROUPS Private Group Communication Does not show up in your profile Multiple administrators Best for 3-150 peopleSend messages, Share documents, Chat
    67. 67. USER NAMESwww.facebook.com/usernameCustomized Facebook URL For a Profile or a Page Only Get One Chance!
    68. 68. GOOGLE www.google.com/places Claim the listingBe sure the location is correct Add information Get reviews
    69. 69. GOOGLE+plus.google.comCreate circlesLink Accounts Share Info
    70. 70. GOOGLE - Plus OneGet people to Plus you GOOGLE - Profile Make one. Plus it.
    71. 71. GOOGLE - goo.glShortened URLs QR Codes
    72. 72. YELPGet reviewsGet found
    73. 73. Pushing Content Events Listening Search News
    74. 74. TWOOLS
    75. 75. TWOOLSTwitter Search @reply D username hashtags Tweetdeck Twubs
    76. 76. BLOGGINGPersonal/Professional/Institutional WordPress RSS Feed Feedburner Google Analytics
    77. 77. AUDIO BROADCAST Podcast BlogTalkRadio Posterous
    78. 78. VIDEO BROADCAST YouTube Vimeo UStream
    79. 79. MORE SOCIAL MEDIA
    80. 80. MORE SOCIAL MEDIAHot Tips:•Have a Personal Email•Make a Google Profile•Consider Using Posterous•Use an RSS Reader•Don’t Use Internet Explorer•Comment, Comment, Comment•Purchase URLs
    81. 81. MORE SOCIAL MEDIA
    82. 82. MORE SOCIAL MEDIAHot Tips:•Choose a Good Profile Pic•Use Wasted Time•Get a Password App•Choose Usernames Carefully•Links, Links, Links•Nings and Wikis

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