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TexSom Social Media Presentation
 

TexSom Social Media Presentation

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A presentation on uses of social media given by Tony Jones of Social Phonics at the seventh annual Texas Sommeliers Conference, August 11, 2012.

A presentation on uses of social media given by Tony Jones of Social Phonics at the seventh annual Texas Sommeliers Conference, August 11, 2012.

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TexSom Social Media Presentation TexSom Social Media Presentation Presentation Transcript

  • SOCIAL Learning the language of new media @SOCIALPHONICS FACEBOOK.COM/SOCIALPHONICS @JONESTONYFACEBOOK.COM/TONYJONESBOOKS TONYJ.NET
  • WHEN IT COMES TO WINE, THIS IS ME
  • WHEN IT COMES TO WINE, THIS IS ME
  • Miles: It tastes like the back of a fucking L.A. schoolbus. Now they probably didnt de-stem, hoping forsome semblance of concentration, crushed it upwith leaves and mice, and then wound up with thisrancid tar and turpentine bullshit. Fuckin Raid.Jack: Tastes pretty good to me.
  • COMMON OBJECTIONS
  • COMMON OBJECTIONS“I don’t care what you had for breakfast”“I don’t have time”“It’s narcissistic”“It’s a time-suck”“I’m not interested in those people”“It’s all too much”“It’s not safe”“I’m more of a face-to-face person”“It’s shallow”
  • THAT BEING SAID...
  • THAT BEING SAID...Why are you here?(In 140 characters or less!) :-)
  • Video: Social Media Revolution
  • TJ’S SOCIAL MEDIA PHILOSOPHY
  • TJ’S SOCIAL MEDIA PHILOSOPHYTo build a large social media footprintthrough consistent, content-rich, and valuable social media impressions. To build a high-quality audience.
  • WHO WE ARE
  • WHO WE ARE
  • WHO WE ARE
  • WHO WE ARE
  • JOPA’S SOCIAL MEDIA PHILOSOPHY
  • JOPA’S SOCIAL MEDIA PHILOSOPHYTo occasionally advertise our services. To listen and learn.
  • SOCIAL MEDIA PHILOSOPHY
  • SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
  • SOCIAL MEDIA PHILOSOPHY Personal Professional Institutional
  • SOCIAL MEDIA PHILOSOPHY
  • SOCIAL MEDIA PHILOSOPHYDecide on your SM ‘Personality’
  • SOCIAL MEDIA PHILOSOPHY
  • SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Quick, Easy, Short, HipWeaknesses: Low Commitment, Fleeting “Followers”
  • SOCIAL MEDIA PHILOSOPHY
  • SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Huge, Evolving, PowerfulWeaknesses: Low Commitment, Fleeting,Low Control “Friends” & “Fans”
  • SOCIAL MEDIA PHILOSOPHY
  • SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outletsStrengths: Proprietary, Unlimited, DeepWeaknesses: Hard to Get Noticed,Higher Commitment “Readers”
  • SOCIAL MEDIA PHILOSOPHY
  • SOCIAL MEDIA PHILOSOPHYPick a limited number of SM outlets
  • SOCIAL MEDIA PHILOSOPHY
  • SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM
  • SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM
  • SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push
  • SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen
  • SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect
  • SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect Learn
  • SOCIAL MEDIA PHILOSOPHYDetermine what you want from SM Push Listen Connect Learn
  • SOCIAL MEDIA PHILOSOPHY
  • SOCIAL MEDIA PHILOSOPHYDetermine a work flow
  • SOCIAL MEDIA PHILOSOPHYDetermine a work flow
  • SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.
  • SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.-Repurpose what you’re alreadydoing.
  • SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.-Repurpose what you’re alreadydoing.-Be disciplined.
  • SOCIAL MEDIA PHILOSOPHYDetermine a work flow-SM should be an integrated, naturaloutgrowth of your regular work life.-Repurpose what you’re alreadydoing.-Be disciplined.
  • SOCIAL MEDIA PHILOSOPHY
  • SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider yourown social media philosophy...➡ Pick a limited number➡ Decide on a ‘personality’➡ Determine what you want➡ Determine work flow
  • FACEBOOK
  • FACEBOOKFacebook in Real LifeMom Is on Facebook
  • Zuckerberg just wanted people to bethemselves. On earlier social networkslike Friendster and Myspace, identity wasmalleable and playful, but Facebook wasand is different. "Were trying to map outwhat exists in the world," he says. "Inthe world, theres trust. I think as humanswe fundamentally parse the world throughthe people and relationships we havearound us. So at its core, what weretrying to do is map out all of those trustrelationships, which you can call,colloquially, most of the time, friendships."He calls this map the social graph, andits a network of an entirely new kind. -TIME Magazine, 2011
  • FACEBOOK
  • FACEBOOK1. Reach out to other companies.
  • FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.
  • FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.3. Go beyond the wines.
  • FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.3. Go beyond the wines.4. Ask for input from fans.
  • FACEBOOK1. Reach out to other companies.2. Take your fans behind the scenes.3. Go beyond the wines.4. Ask for input from fans.5. Be visual.
  • FACEBOOK
  • FACEBOOK6. Make everything an event.
  • FACEBOOK6. Make everything an event.7. Don’t just ask for things.
  • FACEBOOK6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.
  • FACEBOOK6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.
  • FACEBOOK6. Make everything an event.7. Don’t just ask for things.8. Don’t forget the basics.9. Offer exclusive content.10. Check out other tools (Apps).
  • ProfilePageGroup
  • PROFILE Personal - that’s you! Use privacy settings Put friends in listsLink to other social media
  • PAGEAllows (Some) AnonymityIndexed in Search Engines Multiple Administrators No Limit to Fans Send Messages
  • (NEW) GROUPS Private Group Communication Does not show up in your profile Multiple administrators Best for 3-150 peopleSend messages, Share documents, Chat
  • USER NAMESwww.facebook.com/usernameCustomized Facebook URL For a Profile or a Page Only Get One Chance!
  • GOOGLE www.google.com/places Claim the listingBe sure the location is correct Add information Get reviews
  • GOOGLE+plus.google.comCreate circlesLink Accounts Share Info
  • GOOGLE - Plus OneGet people to Plus you GOOGLE - Profile Make one. Plus it.
  • GOOGLE - goo.glShortened URLs QR Codes
  • YELPGet reviewsGet found
  • Pushing Content Events Listening Search News
  • TWOOLS
  • TWOOLSTwitter Search @reply D username hashtags Tweetdeck Twubs
  • BLOGGINGPersonal/Professional/Institutional WordPress RSS Feed Feedburner Google Analytics
  • AUDIO BROADCAST Podcast BlogTalkRadio Posterous
  • VIDEO BROADCAST YouTube Vimeo UStream
  • MORE SOCIAL MEDIA
  • MORE SOCIAL MEDIAHot Tips:•Have a Personal Email•Make a Google Profile•Consider Using Posterous•Use an RSS Reader•Don’t Use Internet Explorer•Comment, Comment, Comment•Purchase URLs
  • MORE SOCIAL MEDIA
  • MORE SOCIAL MEDIAHot Tips:•Choose a Good Profile Pic•Use Wasted Time•Get a Password App•Choose Usernames Carefully•Links, Links, Links•Nings and Wikis