Social Phonics Boot Camp

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Presentation from the Social Media Boot Camp for Pastors and Ministry Leaders, from Social Phonics, a division of JoPa Productions.

Presentation from the Social Media Boot Camp for Pastors and Ministry Leaders, from Social Phonics, a division of JoPa Productions.

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    No notes for slide
  • Wonderings.com; followers, fans, and readers; no high school friends;
  • Twitter is the hip, new kid on the block, but 60% of Twitterers open an account and never tweet (Nielson)
  • DP talks about the life of a pastor
  • history, stats, it is THE main portal for the internet for many people
  • The Great Emergence;

Transcript

  • 1. Welcome to the
  • 2. Our Agenda
    • Welcome
      • Social Media Philosophy
    • Facebook
      • Google & Yelp!
      • Twitter
    • Blogging
    • Audio Broadcast
    • Video Broadcast
  • 3. Common Objections
    • “I don’t care what you had for breakfast”
    • “I don’t have time”
    • “It’s narcissistic”
    • “It’s a time-suck”
    • “I’m not interested in those people”
    • “It’s all too much”
    • “It’s not safe”
    • “I’m more of a face-to-face person”
    • “It’s shallow”
  • 4. That Being Said...
    • Why are you here?
    • (in 140 characters or less!)
    • :-)
  • 5. Who We Are
  • 6. DP’s Social Media Philosophy
    • To build a repository of Doug Pagittness.
    • To build and connect with an audience of people interested in my stuff.
  • 7. Who We Are
  • 8. TJ’s Social Media Philosophy
    • To build a large social media footprint through consistent, content-rich, and valuable social media impressions.
    • To build a high-quality audience.
  • 9.
    • S harable
    • P ersonal
    • I nteractive
    • C ollective
    • E ngaging
    • Beneficial
  • 10. JoPa’s Social Media Philosophy
    • To occasionally advertise our services.
    • To listen and learn.
  • 11. Social Media Philosophy
    • 1) Pick a limited number of SM outlets
    • Strengths: Quick, Easy, Short, Hip Weaknesses: Low Commitment, Fleeting
    • “Followers”
  • 12. Social Media Philosophy
    • 1) Pick a limited number of SM outlets
    • Strengths: Huge, Evolving, Powerful
    • Weaknesses: Low Commitment, Fleeting, Low Control
    • “Friends” & “Fans”
  • 13. Social Media Philosophy
    • 1) Pick a limited number of SM outlets
    • Strengths: Proprietary, Unlimited, Deep
    • Weaknesses: Hard to Get Noticed, Higher Commitment
    • “Readers”
  • 14. Social Media Philosophy
    • 1) Pick a limited number of SM outlets
  • 15. Social Media Philosophy
    • 2) Decide on your SM ‘Personality’
  • 16. Social Media Philosophy
      • Personal
      • Professional
      • Institutional
  • 17. Social Media Philosophy
      • Personal
  • 18. Social Media Philosophy
      • Professional
  • 19. Social Media Philosophy
      • Institutional
  • 20. Social Media Philosophy
    • What’s your mix?
  • 21. Social Media Philosophy
    • 3) Determine what you want from SM
    • Push
            • Listen
        • Connect
      • Learn
  • 22. Social Media Philosophy
    • 4) Determine a work flow
    • -SM should be an integrated, natural outgrowth of your regular work life.
    • -Repurpose what you’re already doing.
    • -Be disciplined.
    • It can be done in three 30-minutes/week
  • 23. Social Media Philosophy
    • Now it’s time for you to write your social media philosophy...
    • Pick a limited number
    • Decide on a ‘personality’
    • Determine what you want
    • Determine work flow
  • 24. Our Agenda
    • Welcome
      • Social Media Philosophy
    • Facebook
      • Google & Yelp!
      • Twitter
    • Blogging
    • Audio Broadcast
    • Video Broadcast
  • 25. Facebook
    • Facebook in Real Life
  • 26.
    • Personal Wall vs.
    • Group vs.
    • Page vs.
    • Cause
  • 27. PROFILE Personal - that’s you! Use privacy settings Put friends in lists Link to other social media
  • 28.
    • PAGE
    • Allows (Some) Anonymity
    • Indexed in Search Engines
    • Multiple Administrators
    • No Limit to Fans
    • Send Messages
  • 29.
    • (NEW) GROUPS
    • Private Group Communication
    • Does not show up in your profile
    • Multiple administrators
    • Best for 3-150 people
    • Send messages, Share documents, Chat
  • 30. USER NAMES www.facebook.com/username Customized Facebook URL For a Profile or a Page Only Get One Chance!
  • 31.  
  • 32. Our Agenda
    • Welcome
      • Social Media Philosophy
    • Facebook
      • Google & Yelp!
      • Twitter
    • Blogging
    • Audio Broadcast
    • Video Broadcast
  • 33. GOOGLE www.google.com/places Be sure the location is correct Add information Get reviews
  • 34. YELP! www.yelp.com/ Get reviews Get found
  • 35. Our Agenda
    • Welcome
      • Social Media Philosophy
    • Facebook
      • Google & Yelp!
      • Twitter
    • Blogging
    • Audio Broadcast
    • Video Broadcast
  • 36.
    • Pushing Content
    • Events
    • Listening
    • Search
    • News
  • 37.
    • Twitter Search
    • @reply
    • D username
    • hashtags
    • Twubs
    • Twitter Grader
    • Twitterfeed
    • Tweetdeck
    • Tweetie
    • Twitterberry
    • Twitter Widget
    TWOOLS
  • 38. Our Agenda
    • Welcome
      • Social Media Philosophy
    • Facebook
      • Google & Yelp!
      • Twitter
    • Blogging
    • Audio Broadcast
    • Video Broadcast
  • 39.
    • BLOGGING
    • Personal/Professional/Institutional
    • WordPress
    • RSS Feed
    • Feedburner
    • Fail Blog
  • 40. Our Agenda
    • Welcome
      • Social Media Philosophy
    • Facebook
      • Google & Yelp!
      • Twitter
    • Blogging
    • Audio Broadcast
    • Video Broadcast
  • 41.
    • AUDIO BROADCAST
    • Podcast
    • BlogTalkRadio
  • 42. Our Agenda
    • Welcome
      • Social Media Philosophy
    • Facebook
      • Google & Yelp!
      • Twitter
    • Blogging
    • Audio Broadcast
    • Video Broadcast
  • 43.
    • VIDEO BROADCAST
    • YouTube
    • Vimeo
    • UStream
  • 44. More Social Media
  • 45. More Social Media
    • Hot Tips:
    • Have a Personal Email
    • Make a Google Profile
    • Consider Using Posterous
    • Use an RSS Reader
    • Don’t Use Internet Explorer
    • Comment, Comment, Comment
    • Purchase URLs
  • 46. More Social Media
    • Hot Tips:
    • Choose a Good Profile Pic
    • Use Wasted Time
    • Get a Password App
    • Choose Usernames Carefully
    • Links, Links, Links
    • Nings and Wikis
  • 47.
    • S harable
    • P ersonal
    • I nteractive
    • C ollective
    • E ngaging
    • Beneficial