Jones how to use google analytics part 2

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Jones how to use google analytics part 2

  1. 1. How to Use GOOGLE ANALYTICS
  2. 2. Look! Up in the sky!
  3. 3. It’s a Bird!
  4. 4. It’s a Plane!
  5. 5. It’s … Super Google Analytics!
  6. 6. Equip your self with this cool tool
  7. 7. If you have websites, Google Analytics is a MUST
  8. 8. Google Analytics measure the performance of your website
  9. 9. It gives you the NUMBERS To make OBJECTIVE decisions about your website!!!
  10. 10. It answers important questions about your website
  11. 11. Should you continue or delete the website?
  12. 12. Which of your pages should you improve?
  13. 13. Which is your most effective landing page?
  14. 14. Do you know which is your most read post?
  15. 15. How long do they stay in your website?
  16. 16. Where are your visitors located?
  17. 17. How many new viewers do you get?
  18. 18. Rescue your website from oblivion!
  19. 19. Fight confusion and indecision!
  20. 20. You can get IMPT info in Super Google Analytics …
  21. 21. right at your finger tips 24/7!
  22. 22. Before you proceed, have you done the following…
  23. 23. Opened an account in Google Analytics?
  24. 24. Pasted the tracking code in your website?
  25. 25. If you answered YES
  26. 26. Congratulations! You are all set to go!
  27. 27. If you do not have an account in Google Analytics yet or …
  28. 28. You have not posted a tracking code yet …
  29. 29. In your browser, type http: PositivelyAwesomeVA.wordpress.com Visit Part 1 of this tutorial series
  30. 30. Now that you have done these 2 things, you are good to go!
  31. 31. On your browser, type: http://www.google.com/ analytics/
  32. 32. Click “Sign In”
  33. 33. Type your details
  34. 34. You will see this page
  35. 35. Click the code under your website
  36. 36. The name of your blog will appear…
  37. 37. Click the name of your website
  38. 38. Meet your Dashboard!
  39. 39. The Dashboard gives you a snap shot of your website’s performance
  40. 40. On the Visitor’s Overview, you will see how many visited your site
  41. 41. Do you want select the dates to view?
  42. 42. Click the arrow near the dates
  43. 43. A drop down calendar will appear
  44. 44. Choose your preferred dates by clicking on them
  45. 45. Or by simply typing the dates
  46. 46. Then click “Apply”
  47. 47. Now you have your preferred date range!
  48. 48. Scroll down to see more info
  49. 49. Next info shows your visitors’ behavior in your site
  50. 50. Now, are you overwhelmed with the numbers and graphs?
  51. 51. Remember this: Numbers can’t harm you!
  52. 52. Numbers and charts GUIDE you
  53. 53. Numbers and charts are your FRIENDS!
  54. 54. Ready to see more of your FRIENDS???
  55. 55. Let’s go through the data
  56. 56. Visits vs. Unique Visitors Visits - The number of visits to your site during a given time period Unique visitors - The number of unduplicated visits to your site during a given time period
  57. 57. Let’s look at our example:
  58. 58. In this case, the website had 49 visitors and 47 of which are new visitors
  59. 59. Page views vs. Pages/Visit Pageviews: The number of pages/ posts your visitors viewed. Pages/Visit: The average visit in terms of page views.
  60. 60. In this case, the visitors had 85 page views and each visit viewed 1.73 pages
  61. 61. Ave. Visit Duration vs. Bounce Rate Bounce Rate: The percentage of people who only visited one page on your site before they “bounced” somewhere else. Ave. Visit Duration : The average amount of time a visitor spends at your site.
  62. 62. The visitors spent 1.29 min. in the site and had a high bounce rate of 77%!
  63. 63. The Pie-Chart shows percentages of new visitors and returning visitors
  64. 64. Now you have an overview on your website’s performance!
  65. 65. Now that was easy, isn’t it?
  66. 66. Google Analytics gives you the NUMBERS
  67. 67. Numbers and charts are your FRIENDS!
  68. 68. Please keep that in mind! Numbers  and  charts   are  my  friends!       How  about  YOU?  
  69. 69. Please keep this in mind! A  SUPER  TOOL  is   always  ready  to  help   YOU…  
  70. 70. Super Google Analytics!
  71. 71. Thank you! See YOU in Part 3
  72. 72. Big Thanks To: http://www.flyte.biz/resources/newsletters/08/08- google-analytics.php http://blog.kissmetrics.com/50-resources-for-getting- the-most-out-of-google-analytics/

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