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Task 6: Research on genre of chosen musicIndie RockIndie rock is a genre of alternative rock that originated in the United Kingdom and the UnitedStates in the 1980s. Indie rock is extremely diverse, with sub-genres that include indie pop,jangle pop, among others. Originally used to describe record labels, the term becameassociated with the music they produced and was initially used interchangeably withalternative rock. As grunge and punk revival bands in the US, and then Britpop bands in theUK, broke into the mainstream in the 1990s. In the 2000s, as a result of changes in themusic industry and the growing importance of the Internet, a number of indie rock actsbegan to enjoy commercial success, leading to questions about its meaningfulness as aterm.Indie rock, derived from "independent", describes the small and relatively low-budget labelson which it is released and the do-it-yourself attitude of the bands and artists involved.Although distribution deals are often struck with major corporate companies, these labelsand the bands they host have attempted to retain their autonomy, leaving them free toexplore sounds, emotions and subjects of limited appeal to large, mainstream audiences.The influences and styles of the artists have been extremely diverse, including punk, rockand country. The terms alternative rock and indie rock were used interchangeably in the1980s, but after many alternative bands followed Nirvana into the mainstream in the early1990s it began to be used to distinguish those bands, working in a variety of styles, that didnot pursue or achieve commercial success.All music identifies indie rock as including a number of styles that are: "too sensitive andmelancholy; too soft and delicate; too dreamy and hypnotic; too personal and intimatelyrevealing in its lyrics; too low-fidelity and low-budget in its production; too angular in itsmelodies and riffs; too raw, too influenced by experimental or otherwise unpopular musicalstyles." The indie rock movement encompassed a wide range of styles, from hard-edged,grunge-influenced bands, through do-it-yourself experimental bands like Pavement. Manycountries have developed an extensive local indie scene, flourishing with bands with enoughpopularity to survive inside the respective country, but virtually unknown outside them.Indie rock has been identified as a reaction against the "macho" culture that developed inalternative rock in the aftermath of Nirvanas success. It has been noted that indie rock has arelatively high proportion of female artists compared with rock genres.History of Indie RockIn the mid-1980s, the term "indie" began to be used to describe the music produced on post-punk labels rather than the labels themselves. The indie rock scene in the US wasprefigured by the college rock that dominated college radio playlists, which included keybands like R.E.M. from the US and The Smiths from the UK. In the 1980’s genre labels“College rock”, “noise rock” and “Indie pop” were formed with bands such as The Smiths andmany moreThe 1990s brought major changes to the alternative rock scene. Grunge bands such asNirvana, Pearl Jam, Soundgarden and Alice in Chains broke into the mainstream, achieving
commercial chart success and widespread exposure. Punk revival bands like Green Dayand The Offspring also became popular and were grouped under the "alternative" umbrella.Similarly, in the United Kingdom Britpop saw bands like Blur and Oasis emerge into themainstream, abandoning the regional, small-scale and political elements of the 1980s indiescene. As a result of these changes the term "alternative" lost its original counter-culturalmeaning and began to refer to the new, commercially lighter form of music that was nowachieving mainstream success. The term "indie rock" became associated with the bands andgenres that remained dedicated to their independent status. Ryan Moore has argued that inthe wake of the appropriation of alternative rock by the corporate music industry that whatbecame known as indie rock increasingly turned to the past to produce forms of "retro" rockthat drew on garage rock, rockabilly, blues, country and swing.Following indie pop theseincluded lo-fi, noise pop, emo, sadcore, post-rock, space rock and math rock.Presently there has been a change in indie rock and the sub-genre groups it has, there hasbeen Garage rock/post-punk revival, bands such as The Strokes, an indie rock garage rockband created in new York, the black keys that are indie rock or blues rock that come fromthe US, Kaiser Chiefs, The Kooks and the Arctic Monkeys. Other sub-genre groups such asemo music bands like panic! At the disco, paramore, fall out boy and my chemical romance.Another sub-genre group is Indietronic, bands such as Klaxons, Trash fashion andHadouken!Indie Rock ArtistsThe Black Keys
Example of magazines that include indie rockbands/artistsClash magazineThe one on the left is a much more new version of Clash’s layout. The band’s nameis bold and clear and lays over their image on the front over but doesn’t take overtheir image completely just shows that the band’s name is linked to that image. Theirimages are with a simple background showing a professional look and also that theyare a simple band, if there was to be say for example a dramatic patternedbackground it would distract the reader from the main image of the band/artist. Theirclothing isn’t bright reflecting the band, showing that they aren’t attracting a young 11to 15 audience; they are for an older audience also as an indie rock band they tendto wear less bright clothing.