Start PlanningPart AWhen looking at music magazines we are able to seethat different magazines are aimed at different people,whether it might be men or women, young or old,working class or middle class etc. each magazine has aparticular target audience that they try and supply whatthe target audience want by asking them what they in amagazine in order to sell it, this is when you’re askingthe target audience what they would like to sell yourmagazine. The front cover must be appealing to the eyeand competing with all the other magazines to stand outthe most, magazines use bright colours or large fonts forthe sell lines and large logos with bold images tocapture the audience’s attention. Each magazine is individual, it shows and expressesdifferent styles and opinions, which is aimed at different individual people who are looking forcertain things in a magazine whether it be about music, fashion, gigs etc. it’s all about theperson who is buying it. Magazines must have interesting stories in them, they can’t be dulland boring they must be about something excited and fun, many will be willing to buy justbecause it’s their favourite band/artist so also magazine companies should be looking forpopular artist and bands that get a lot of attention.A – Attract audience- use of bright colours, image and textI – Interest-articles and sell lines should entice the audience.D – Desire-lure the reader by adding competitions, posters or give freebiesA – Act – people to buy your product, motivate them into purchasing, for example, creating asense of urgency with a limited-time offer or limited supply. Part B Front covers must have: A main image with (not always) a few images which have anchor text about a story that is included in this weekly issue or images to show what is inside the magazine like posters or photos of artists or bands to attract the audience A logo should be on the front of the magazine usually on the left hand corner to be seen on a shelf with all the other magazines for sale. They are usually eye capturing and at the top of the magazine to show importance, they have bright colours or a different format or font to stand out from the rest of the magazine.
Sell lines should be included to try and sell the magazine, things that make it feel like it is exclusive to the reader or it is important etc. they tend to have more sell lines on the left again due to rule of thirds and how it will be positioned on the shelf. Barcode, date, issue number and price should be on the front cover A larger heading is usually for the main image to show how important this band or artist is to the rest of the artist and bands or shows they are important to this week’s magazine. Contents pages have: The logo of the magazine is usually on the content page too to show that its that music magazines contents page. The title “Content” on it to show that it is the content page Date of the magazine issue to link to the front cover of the magazine Images are usually included to show what will be in the magazine again etc. Page number and subtitles of groups of pages for example it has the title “News” with a few page numbers that are linked to news in the magazine, this helps the audience find what they are looking.The Double Page Spread Article: It has a dominating image that takes up most the page or at least one page of the double page spread It has a large eye capturing title with it that might link to the image The image usually has the artist or band posing or doing something There is always a sub title that sums up the story of the double page spread to try and make some suspense for the audienceSummary of Research into genre:My chosen genre is Indie Rock and I found that: Indie rock music started off around the 1980s from punk, as a kind of do it yourself attitude bands, indie coming from the word independent, standing for the fact that these indie bands are independent and making it on their own as bands. Bands such as Nirvana inspired Indie Rock bands in the 1900s, the grunge scene that inspired many other genres of music too
Bands like Oasis, the smiths, Blur, were part of this Indie rock scene, the alternative label lost its meaning after this. The term "indie rock" became associated with the bands and genres that remained dedicated to their independent status. Ryan Moore has argued that in the wake of the appropriation of alternative rock by the corporate music industry that what became known as indie rock increasingly turned to the past to produce forms of "retro" rock that drew on garage rock, rockabilly, blues, country and swing. Following indie pop these included lo-fi, noise pop, emo, sadcore, post-rock, space rock and math rock. Presently there has been a change in indie rock and the sub-genre groups it has, there has been Garage rock/post-punk revival, bands such as The Strokes, an indie rock garage rock band created in new York, the black keys that are indie rock or blues rock that come from the US, Kaiser Chiefs, The Kooks and the Arctic Monkeys. Other sub-genre groups such as emo music bands like panic! At the disco, paramore, fall out boy and my chemical romance. Another sub-genre group is Indietronic, bands such as Klaxons, Trash fashion and Hadouken!Below are images of my chosen magazine on which I would like to base my magazine: CoversNote: the disorder magazines, I only wish to look at the layout,photography, style in which they present their magazine, theirmusic I’m not sure is Indie Rock, it might had some bands intheir issues, but sometimes they usually have a mixture ofbands.
Content pagesArticles I would like to use as site models
I have also found that for indie photography they tend to have a very vintage look likea Polaroid look to it like it was a quick simple vintage image, sometimes they dohave a very professional look to their images, like a white background with theperson/ at a mid-close up looking directly at the camera, or if it’s a whole band theytend to have a long shot, also they never seem to edit the bands or artist face inindie/rock magazines, they tend to show the person as they are, with their ownclothing, nothing extravagant and outstanding, they keep it simple. Also Indierock/indie/rock magazines tend to keep their magazines professional looking, if youlook at Q or NME it isn’t full of pink and lots of images, and hearts and flowers likelittle teenage girls would be attracted to, whereas with indie/rock magazines theyhave usually the colours of red, black and white colour scheme with a main image inthe middle and a lot of sell lines around it in the same font. I would like to includethese elements in my magazine.Target audience researchIn conclusion, looking at my target audience results I am able to see that the covershould be professional looking due to the fact that a large amount of my targetaudience are attracted to NME and Q and Kerrang, I wish to be able to create a veryindie rock look so I would have to use indie rock music magazines as inspiration andideas to create my own so that I am able to attract that kind of audience too. I wouldhave to use minimum amount of colours, simple colours like Red, black, grey andwhite, this creates a moody look that relates to indie rock. I would have to show onthe front cover a good main image of a indie band. I would have to have sell linesthat would attract the audience to wanting to buy my magazine, include free thingsand exclusive things inside the magazine so that they would want to buy it, I wouldwant to make my magazine eye capturing but professional at the same time. Itshould include the date, the issue number, the barcode and price like every othermagazine.The content page should include a title of the content page, it should be eyecapturing, include photo/photos of bands that are well known and less well knownbecause when talking to my target audience they felt like the same bands wererepeated a lot of the time in music magazines putting them off buying sometimes,also this way unknown bands are getting publicity and getting known a bit more. Itshould include band information, interviews, posters/photography images, doublepage spreads, tour dates etc. with the page numbers on the content page, I wish toat least get up to the maximum of 65 pages for a good quality magazine full ofinformation etc.Articles should have band information, new bands that are new in the music industryor have created a new album that the magazine company think the audience shouldlisten to. There should be a lot of photography in this magazine, with double pagespreads of bands or artists. There should be tour dates and festival dates and whatbands will be at the festival; this will attract people who love to going to concerts and
festivals. The magazine should include live images and reviews from the liveperformances, this gives us a feel of what they are like when they are performingand also we are able to read reviews of the band seeing if they are any good or notto others. I wish to include quizzes and things to win, like tickets to festivals or bandconcerts etc. I wish to get the audience to want to take part in it to have theopportunity to win. My target audience said that they would love to have lots ofphotos, lots of interviews, and reviews and tour dates, this is what is usually in amusic magazine.My target audience had a mixture of answers, some didn’t buy magazines becausethey didn’t feel like it was aimed at them, some said it was about the price of themagazine, it was too much for the them to afford when they were only working parttime or in education, but some was able to easily buy magazines and did so. I feellike even though there is a mixture of answers I should try and consider both sides, Iwish to make sure my magazine covers and makes everyone feel like it is aimed tothem if they like indie rock music, I also wish to make my magazine at the price of£2.00 because when looking at prices of magazines they tend to be £2.50 or morefor a good indie rock/indie/rock magazine so I wish to make it more cheaper but havea lot in it, this way it might attract more people to want to buy it. I also have to workon attracting my audience, I have looked at magazines like NME and Q that mainlyattract males, I had noticed that most my target audience that were female did likeindie rock music so I need to include them in this, I need to make my aim at roughly15-25 and are interested in indie rock music. I looked at both the questionnaireresults and my target audience results and put them two together to try and makesure it is aimed at what people really want.Having summarized these results I am now ready to complete my formal proposaland start planning my own music magazine.